Moderate yet steady growth reflects the country’s return to macro-economic stability, supported by a 4.2% GDP growth outlook and a contained inflation target of 7.5% that preserves consumer purchasing power. CPEC Phase 2 investments, accelerated Special Economic Zone roll-outs, and a Rs 1.00 trillion Federal PSDP allocation are widening the opportunity set for protective, road-marking, and maintenance coatings. Simultaneously, the import duty structure that favors water-borne inputs - such as 0% on ethylene glycol - reinforces a long-term technological shift toward environmentally compliant, low-VOC systems.
Pakistan Paints and Coatings Market Trends and Insights
Government-Backed Affordable Housing and Infrastructure Boom
Federal support for subsidized housing and the PKR 328 billion earmarked for transport infrastructure in the 2025-26 PSDP are expanding coating demand across residential, road, and public‐works projects. CPEC Phase 2, which now features five industrial corridors and an operational Rashakai SEZ, is translating into sizable protective-coating opportunities for bridges, power plants, and heavy equipment. Steel capacity expansion from 4 million t to 9 million t, negotiated under Sino-Pak agreements, further raises consumption of high-performance anti-corrosion systems. Budgeted fiscal surpluses and USD 14.3 billion in foreign-exchange reserves strengthen public-investment execution, cushioning demand from cyclical setbacks. Amid these programs, Pakistan paints and coatings market participants that align supply chains, tinting services, and credit terms with large contractors are positioned to outpace sector averages.Rapid Urbanization Spurring Decorative Demand
A 40.1% urbanization rate and a 3.8% rise in construction GDP in FY 2025 sustain city-center residential starts and renovation spending. Karachi, Lahore, and Islamabad record increased remittance inflows - USD 32 billion in 2025 - that lift discretionary incomes for home improvement and premium finishes. While national cement output contracted 7.2%, selective demand in high-density neighborhoods preserved order books for decorative producers focused on mid- to high-end emulsions. Diamond Paints’ expansion of integrated manufacturing at Sunder Industrial Estate illustrates how local champions capture this trend through responsive lead-time and color-matching capabilities. The push toward healthier indoor environments is also nudging buyers toward low-VOC, odor-free options, advancing the long-run transition to water-borne chemistries.Energy Shortages and High Tariffs
Capacity payments of PKR 2.8 trillion to idle plants keep industrial tariffs between 13 and 17.5 US cents/kWh, double some regional peers, eroding cost competitiveness for local resin and dispersion lines. Gas revisions and frequent load shedding drive smaller firms toward diesel gensets that raise unit costs and emissions. Textile exporters losing regionally competitive energy tariffs offer a cautionary parallel for paint formulators dependent on consistent heat for batch reactors and curing ovens. Government proposals to privatize loss-making Discos and to retire furnace-oil capacity promise relief beyond 2027, yet near-term uncertainty is delaying capex in high-efficiency roasting or recovery systems. Larger integrated players that deploy solar or waste-heat recovery retain a structural margin edge within the Pakistan paints and coatings market.Other drivers and restraints analyzed in the detailed report include:
- Shift Toward Low-VOC Water-Borne Coatings
- E-Commerce and Onsite Tinting Widen Reach
- Large Informal Sector Undercutting Prices
Segment Analysis
Acrylic resins held a 36.35% of overall revenue, and is projected to rise at a 4.93% CAGR through 2031, reflecting their versatility across both decorative and industrial categories. The segment’s strength lies in superior UV resistance, color retention, and ease of formulation into water-borne dispersions that satisfy emerging environmental rules. Domestic research and devlopment has already delivered styrene-acrylic façade emulsions with proven dirt resistance on par with European benchmarks. Alkyd offerings remain relevant for metal maintenance but face gradual share loss as regulators tighten VOC and lead limits. Imports of polymeric MDI for polyurethane systems draw only 5% duty, facilitating niche growth in high-durability floor and oil-and-gas coatings that capture rising industrial capex.Second-tier resin families - epoxies and polyesters - address protective and powder applications, respectively, and benefit from tariff preferences that encourage local blending. Polyester uptake is synchronized with powder-coating capacity aimed at appliances and two-wheelers, while epoxy primers protect critical infrastructure such as pipelines and bridges being delivered under CPEC. As multinational and domestic formulators increasingly publicize product EPDs (Environmental Product Declarations), acrylic adoption will deepen, reinforcing its leadership within the Pakistan paints and coatings market.
The Pakistan Paints and Coatings Report is Segmented by Resin Type (Acrylic, Alkyd, Polyurethane, Epoxy, Polyester, and Other Resin Types), Technology (Water-Borne, Solvent-Borne, Powder, and Others), End-User Industry (Architectural, Automotive, Wood, Industrial Coatings, Transportation, and Packaging). The Market Forecasts are Provided in Terms of Value (USD).
List of companies covered in this report:
- AkzoNobel N.V.
- Berger Paints Private Limited
- Brighto Paints
- Buxly Paints Ltd.
- Diamond Paints
- Gobi’s Paints
- Happilac Paints
- Jotun
- Kansai Paint Co.,Ltd.
- Nippon Paint Pakistan
- Right way coating industry PVT LTD
- Ritver
Additional benefits of purchasing this report:
- Access to the market estimate sheet (Excel format)
- 3 months of analyst support
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AkzoNobel N.V.
- Berger Paints Private Limited
- Brighto Paints
- Buxly Paints Ltd.
- Diamond Paints
- Gobi’s Paints
- Happilac Paints
- Jotun
- Kansai Paint Co.,Ltd.
- Nippon Paint Pakistan
- Right way coating industry PVT LTD
- Ritver

