Packaging Primer Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2030

The report on the global packaging primer market provides qualitative and quantitative analysis for the period from 2021-2030. The revenue generated by the market was USD 924.37 Million in 2022 and is expected to reach USD 1456.47 Million in 2030, with a CAGR of 6.15% till 2030 during the projected period. The study on packaging primer market covers the analysis of the leading geographies such as North America, Europe, Asia Pacific, and RoW for the period of 2021-2030.

Packaging primers are specialized coatings or adhesives used in the packaging industry to enhance the performance and aesthetics of packaging materials. They are applied to various substrates such as paper, plastic, metal, or glass to improve their printability, adhesion, resistance to moisture or chemicals, and overall durability. The packaging primer market is primarily driven by the increasing demand for sustainable packaging solutions. As consumers and regulatory bodies emphasize environmental consciousness, there is a growing need for packaging materials that minimize waste, promote recycling, and reduce environmental impact. Additionally, the introduction of water-based coatings presents opportunities for the growth of the packaging primer market.

The solvent-based segment is experiencing high demand in the packaging primer market due to its advantageous properties compared to other application segments. It offers excellent durability, ensuring the integrity of packaging materials, and has a faster drying time. Moreover, it exhibits compatibility with different primers and provides effective barrier properties for packaging materials like aluminum and rigid plastic. On the other hand, the water-based segment is expected to witness significant growth in the forecast period. This segment is eco-friendly and eliminates the release of Volatile Organic Compounds (VOCs) often associated with solvent-based primers. It is gaining popularity due to increasing environmental concerns and offers safer handling while delivering improved adhesion. Additionally, water-based primers demonstrate versatility and can be used with various materials, enhancing their appeal in the market.

Asia Pacific generated a significant share of revenue in the Packaging Primer Market and is expected to continue its dominance over the forecast years. The expanding economies in emerging countries such as India, China, and Japan are expected to show sizeable growth in the market in the Asia Pacific region. Moreover, the region has a significant presence in industries such as food and beverages, pharmaceuticals, consumer goods, and manufacturing, which are major consumers of packaging materials and primers. The growing population, rising disposable incomes, and changing lifestyles in countries like China, India, and Southeast Asian nations have fueled the demand for packaged goods, driving the need for packaging primers.

Report Findings

1) Drivers

• The increasing demand for sustainable packaging solutions is driving the growth of the packaging primers market.
• The rapid growth of the global food and beverage industry is fueling the demand for packaging primers as these primers play a crucial role in protecting food and beverage products, extending their shelf life by safeguarding them against moisture, oxygen, and other contaminants.

2) Restraints

• Rising raw material prices and challenges with recyclability can hinder the growth of the packaging primer market.

3) Opportunities

• The introduction of water-based coatings presents opportunities for the growth of the packaging primer market.

Research Methodology

A) Primary Research

The primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include
1. Key Opinion Leaders
2. Internal and External subject matter experts
3. Professionals and participants from the industry

The primary research respondents typically include

1. Executives working with leading companies in the market under review
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/country managers
5. Vice President level executives.

B) Secondary Research

Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.

The secondary sources of the data typically include

1. Company reports and publications
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies

Segment Covered

The global packaging primer market is segmented on the basis of primer, and application.

The Global Packaging Primer Market by Primer

• Water-based Coatings
• Solvent-based Coatings
• Other Coatings

The Global Packaging Primer Market by Application

• Film
• Aluminium Makers
• Paper and Aluminium Converting
• Paper Coaters and Makers
• Others

Company Profiles

The companies covered in the report include

• The Sherwin-Williams Company
• PPG Industries, Inc.
• Akzo Nobel N.V.
• BASF SE
• Coim Group
• ACTEGA Terra
• Mica Corporation
• DIC CORPORATION
• Michelman, Inc.
• Aqua Based Technologies

What does this Report Deliver?

1. Comprehensive analysis of the global as well as regional markets of the packaging primer market.
2. Complete coverage of all the segments in the packaging primer market to analyze the trends, developments in the global market and forecast of market size up to 2030.
3. Comprehensive analysis of the companies operating in the global packaging primer market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.