This report will be your efficient, go-to resource for market-level insights into how consumers approach weight loss and weight management - exploring the topic of weight globally, regionally, and across 23 individual countries.
The analyst explores weight-management goals, attitudes, and actions (including diet and exercise), and how these vary around the world. This report also includes a global profile of weight-focused dieters to uncover useful insights and understanding for effective communication.
Some of the many topics addressed within the report include:
- Concern and prevalence of overweight/obesity
- Where overweight/obesity falls compared to other issues
- Weight management goals
- Changing attitudes towards weight loss/management
- Dieting efforts
- Consumer attitudes and actions around weight loss
- How weight contributes to overall health
- Consumer disconnect: Reality and Proactivity Gaps
- Exercise and product choice related to weight
- Consumer profile: Weight-Focused Dieters
MARKETS INCLUDED:
- NORTH AMERICA: USA and Canada
- LATIN AMERICA: Brazil and Mexico
- EUROPE: France, Germany, UK, and Russia
- MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
- SOUTH ASIA: India and Pakistan
- EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam
Table of Contents
Consumers Current Focus on Weight Management
How Weight Fits in the Health Equation
Consumer Disconnect: Reality and Proactivity Gaps
Consumers Attitudes Towards Weight
Taking Action: Exercise and Product Choice Related to Weight
