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Shopping Habits Around the World: A Market-Level Blueprint for Effective Shopper Communications

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    Report

  • August 2023
  • Region: Global
  • HealthFocus International
  • ID: 5860490

This report is your quick, go-to resource for market-level insights into how people shop for foods and beverages and the best ways to communicate health and wellness.

The analyst explores health gaps among various retailers, the rise of online shopping, where consumers look for health and nutrition information, what they look for on product labels and their purchase drivers. Uncover interesting insights and country nuances that will provide a market-level blueprint for effective shopper communications.

Some of the many topics addressed within the report include:

  • Shopping Habits and Retailer Opportunities for Healthier Options
    • Consumer satisfaction with healthy options available at various retailers
    • Online grocery shopping - trends, core motivations, and barriers
    • Which factors drive consumers to pay more for foods and beverages
  • Communicating Health & Wellness
    • Where consumers go for health & wellness information
    • What do they look for on food/beverage packages (e.g., ingredient list, nutrition panel, benefits, etc.?)
    • Label claims and brand influences
  • Purchase Drivers:
    • The Basics
    • Adding Positives
    • Removing Negatives
    • Clean and Natural
    • Building Trust
    • Sustainability

MARKETS INCLUDED:

  • NORTH AMERICA: USA and Canada
  • LATIN AMERICA: Brazil and Mexico
  • EUROPE: France, Germany, UK, and Russia
  • MIDDLE EAST & AFRICA: Saudi Arabia, Turkey, and Nigeria
  • SOUTH ASIA: India and Pakistan
  • EAST ASIA PACIFIC: Australia, China, Indonesia, Japan, Philippines, Thailand, South Korea, Malaysia, Taiwan, and Vietnam

Table of Contents

Communicating Health & Wellness
  • Engagement in learning about health & nutrition
  • Confusion around healthy foods
  • Where consumers go for health & wellness information (e.g., social media, medical experts, friends/relatives, etc.)
  • Are they getting tired of experts telling them which foods are good for them?
  • Are consumers actively reading food labels?
  • What do they look for on food/beverage packages (e.g., ingredient list, nutrition panel, benefits, etc.?)
  • 16 label claims ranked globally
  • 23 brand influences ranked globally
Purchase Drivers: The Basics
  • Nutrition
  • Price
  • Taste
  • Convenience
  • Fresh
  • Higher quality
  • Experimental or global flavors
  • Offers something new (e.g., benefit or ingredient)
Purchase Drivers: Adding Positives
  • Has specific ingredients that I want (e.g., protein, fiber, etc.)
  • High fiber
  • Whole grain
  • High protein
  • Plant-based
  • Provides one full serving of fruit or vegetable
  • Fortified/Enriched with vitamins or minerals
Purchase Drivers: Removing Negatives
  • Doesn't contain specific ingredients that I try to limit or avoid (e.g., artificial, sugar, etc.)
  • Reduced sugar (e.g., 25% less sugar)
  • Low calorie
  • Low carbohydrate
  • Low/No fat
  • Lower in salt/sodium
  • No artificial colors or flavors
  • No artificial sweeteners
  • No preservatives
Purchase Drivers: Clean and Natural
  • Grown without pesticides
  • Has fewer ingredients on the label
  • Minimally processed
  • Natural
  • Organic
  • Recognizable ingredients
Purchase Drivers: Building Trust
  • Transparency (e.g., how the product is made, ingredient sources, etc.)
  • Brand name/reputation of manufacturer
  • Recommended by friends/family
  • Recommended by health organizations/experts
Purchase Drivers: Sustainability
  • Low environmental impact (e.g., carbon footprint)
  • Produced by a climate-friendly company
  • Environmentally friendly packaging
  • Brand supports regenerative agriculture/soil health
  • Reduces food waste (e.g., made with upcycled ingredients like vegetable stems turned into chips)