Baby Food in Singapore

Overall, sales of baby food in Singapore have seen moderate growth in current retail value and volume terms in 2025. However, retail volume sales of certain baby food categories such as follow-on milk formula and standard milk-formula have struggled in 2025, with growth primary being value driven. Despite 2024 being the auspicious Dragon year in the Chinese zodiac calendar, it had a minimal impact on the birth rate in Singapore, with the fertility rate remaining at a record low.

The Baby Food in Singapore report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Baby Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.