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Deodorants in Ireland

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    Report

  • 21 Pages
  • May 2025
  • Region: Ireland
  • Euromonitor International
  • ID: 586248
Deodorants in Ireland recorded solid current value growth in 2024, driven by consumer interest in upgraded daily care products that combine odour protection with skin care benefits. As shoppers became more ingredient-aware, there is rising demand for alcohol-free, aluminium-free and sensitive-skin formulations.

The Deodorants in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Despite maturity deodorants records further growth in 2024
  • Unilever remains ahead through strong brand portfolio
  • Supermarkets proves most popular channel for buying deodorants, while e-commerce races on
PROSPECTS AND OPPORTUNITIES
  • Safe and natural formulations to drive future growth
  • Rising demand for multifunctional products in deodorants
  • Investment in sustainability and tech shaping progress and development
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2019-2024
  • Table 2 Sales of Deodorants by Category: % Value Growth 2019-2024
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
  • Table 4 NBO Company Shares of Deodorants: % Value 2020-2024
  • Table 5 LBN Brand Shares of Deodorants: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
  • Table 7 Forecast Sales of Deodorants by Category: Value 2024-2029
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN IRELAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources