+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Fragrances in Austria

  • PDF Icon

    Report

  • 26 Pages
  • June 2025
  • Region: Austria
  • Euromonitor International
  • ID: 586264
Fragrances maintained a strong appeal among Austrian consumers in 2024, with interest in both mass and premium offerings remaining robust. Usage became increasingly frequent, and the overall consumer base expanded as fragrances became more embedded in daily grooming and self-expression routines.

The Fragrances in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Diverse consumer tastes and mass fragrances supported steady growth in 2024
  • Coty maintained leadership through a diverse portfolio and brand innovation
  • Retailers enhanced physical and digital access to fragrance, fuelling category expansion
PROSPECTS AND OPPORTUNITIES
  • Sustained interest in fragrances will be supported by innovation, advertising and growing user base
  • Premium fragrances will outperform mass offerings through pricing, exclusivity and niche appeal
  • Product innovation, intense elixirs and refillable formats will shape future growth
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2019-2024
  • Table 2 Sales of Fragrances by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Fragrances: % Value 2020-2024
  • Table 4 LBN Brand Shares of Fragrances: % Value 2021-2024
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
  • Table 7 Forecast Sales of Fragrances by Category: Value 2024-2029
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources