+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Skin Care in Austria

  • PDF Icon

    Report

  • 32 Pages
  • June 2025
  • Region: Austria
  • Euromonitor International
  • ID: 586309
Skin care recorded solid value sales growth in 2024, driven by both facial and body care. This expansion was fuelled by rising unit prices in the context of inflation as well as consistently strong demand across core categories. Skin care remained the largest contributor to overall beauty and personal care value sales, benefiting from extensive shelf space and an abundance of choice across premium and mass brands, private label brands and specialist ranges.

The Skin Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Skin Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumer interest in skin barrier health and k-beauty supports strong value sales growth
  • Private label appeal and low-price strategy drive dynamic growth for dm-Drogerie Markt
  • Health and personal care stores remain dominant, while e-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
  • Strong demand for facial care and premium innovation expected to sustain growth
  • Premium skin care to outpace mass brands, led by facial care innovations
  • Innovation focused on ingredients, multifunctionality, and sustainability
CATEGORY DATA
  • Table 1 Sales of Skin Care by Category: Value 2019-2024
  • Table 2 Sales of Skin Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Skin Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Skin Care: % Value 2021-2024
  • Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
  • Table 6 LBN Brand Shares of Anti-agers: % Value 2021-2024
  • Table 7 LBN Brand Shares of Firming Body Care: % Value 2021-2024
  • Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
  • Table 9 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
  • Table 10 Forecast Sales of Skin Care by Category: Value 2024-2029
  • Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources