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Tea in Singapore

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    Report

  • 25 Pages
  • November 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 586322
In 2025, tea in Singapore saw rising retail value sales and modest retail volume growth, driven by wellness-oriented products and product differentiation. Fruit/herbal tea was the most dynamic, with brands like ChaPanda offering innovative, health-focused products. Lipton maintained its lead in 2025, while ITO EN saw significant growth due to its matcha offerings. Supermarkets remained the dominant channel, although e-commerce gained traction, particularly for wellness teas.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tea remains resilient as a move to wellness options is seen
INDUSTRY PERFORMANCE
  • In a price-stable category, tea brands continue to capitalise on wellness
  • Increasing demand for wellness-oriented products drives growth for fruit/herbal tea
WHAT’S NEXT?
  • Rising cost sensitivity and demand for personalised wellness to redefine how Singaporeans discover and buy tea
  • Technology will continue to transform tea into a personalised wellness journey
  • Sustainability and wellness are expected to reshape tea in Singapore
COMPETITIVE LANDSCAPE
  • Lipton maintains its lead as tea consumers in Singapore seek value with purpose
  • Rising popularity of matcha drives growth for ITO EN
CHANNELS
  • Supermarkets maintains its dominance and holds most of its ground
  • The rise of digital channels drives growth for retail e-commerce in tea
CATEGORY DATA
  • Table 1 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 2 Retail Sales of Tea by Category: Value 2020-2025
  • Table 3 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 4 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 6 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 7 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 8 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERHOT DRINKS IN SINGAPORE
EXECUTIVE SUMMARY
  • Premiumisation, price rises, and health all impact retail value sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Value growth driven by price rises and rising demand for healthy variants
  • Coffee sees value dynamism due to premiumisation
  • Cost-effective foodservice outlets offering convenience and personalisation succeed
  • Sustainability must be affordable, and an integral part of the offering
  • Wellness is a mainstream trend, and products need to align with health objectives
WHAT’S NEXT?
  • Continued retail value growth, driven by premiumisation and functional variants
  • Innovation will be important, but must come alongside affordability
  • Distribution expected to continue to move towards retail e-commerce
COMPETITIVE LANDSCAPE
  • Nestlé extends its dominance, driven by innovation and quality
  • ITO EN sees dynamic growth thanks to its focus on matcha products
  • Experiential consumption is important in Singapore
CHANNELS
  • Consumers still prefer supermarkets, as a trusted distribution channel
  • Retail e-commerce sees dynamism - particularly favoured by health-conscious consumers
  • Foodservice volume share rises as consumers look for personalisation and experiences
MARKET DATA
  • Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 13 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 14 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 19 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources