Global Apple Cider Vinegar Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

The apple cider vinegar is experiencing a surge in demand due to its perceived health benefits and versatile culinary uses

• The vinegar apple cider vinegar is produced from fermented apple juice. It is made by crushing apples and extracting the juice, fermented using bacteria and yeast. The resulting vinegar has an acidic and tart flavor and is widely used in cooking, as a natural cure, and for various health and beauty applications.
• Apple Cider Vinegar benefits include aiding weight loss, reducing cholesterol, lowering blood sugar, etc. Diabetes is a major health problem globally. According to IDF Diabetes Atlas, in 2021, 537 million adults (20 -79 years) had diabetes (1 in 10). It is predicted that by 2030 there will be 643 million, and 783 million by 2045.
• Apple Cider Vinegar also has various health benefits, which many health and fitness-conscious people use. It contains Calcium, iron, sodium, and Vitamins like B1, B2, B6, etc. It helps people with weight loss, regulates blood sugar levels, improves digestion, and aids in many more diseases. As people want to use organic and natural ingredients, this drives growth in the market. Moreover, increasing health and fitness demand is pushing market growth. Supplementing Apple cider vinegar, it helps to alleviate these effects on exercise.
• Apple Cider Vinegar is used in many cooking dishes. Used to sprinkle on salads due to the tangy flavor it gives. It is also used as a good preservative as its acidic nature kills the bacteria on enzymes, spoiling the food. Apple Cider Vinegar is also used in the confectionery industry to substitute eggs. It is also used to make detox drinks and smoothies, which drives the growth of the Global Apple Cider Vinegar in the food and beverage industry.
• The pharmaceutical industry's increased need for aspartame is a significant market driver. Aspartame is a common additive in pharmaceutical formulations such as tablets, syrups, and suspensions. For bitter-tasting drugs, it provides stability, sweetness, and masking characteristics. As the pharmaceutical sector expands and there is a greater need for effective and pleasant drug formulations, the demand for aspartame as a pharmaceutical ingredient rises, driving market expansion.
• Developing new flavors of apple cider vinegar mixed with ingredients such as turmeric is a market opportunity. Businesses may attract a larger consumer base and tap into the growing demand for functional and tasty health goods by delivering creative and unique flavor profiles.
• Another market opportunity is emerging due to increased investment in pasteurized organic apple cider vinegar development. Businesses can capitalize on the rising consumer attention on organic and natural products by creating high-quality, pasteurized organic apple cider vinegar that meets the demand for safe and ecologically responsible solutions. This investment has the potential to boost market share and consumer loyalty.
• However, since fermented apples are used to make apple cider vinegar, the amount and quality of apples are critical factors in their creation. The production of apples may be impacted by weather, pests, illnesses, and crop failures, which could result in a shortage of raw materials for the manufacture of vinegar.
• High manufacturing costs in filtered apple cider vinegar pose a substantial market constraint. Filtering and refining apple cider vinegar to achieve a clear look incurs additional costs, including filtration equipment and labor. These costs can limit the profitability and affordability of filtered apple cider vinegar products, posing a challenge for enterprises in this industry.
• Apple Cider Vinegar also has several substitutes, which is the biggest challenge as consumers use what is readily available at home, offering similar flavors and health benefits. For example- Fresh Limes, Orange Juice, Apple Juice, White Wine Vinegar, etc. In Addition, the cost of producing good quality Apple Cider Vinegar is relatively high. Posing is a great challenge for manufacturers.
• The growing popularity of this health product creates a market problem of adverse effects produced by overconsumption of apple cider vinegar. While it has potential benefits such as weight loss and improved digestion, excessive use might have negative consequences such as dental enamel erosion, digestive issues, and potassium depletion. For firms engaged in this sector, balancing the promotion of its benefits with appropriate usage standards becomes critical.

Market Segmentations

• The Global Apple Cider Vinegar Market is segmented based on Nature, Form, Packaging Type, Distribution, Application, and Geography.
• By Nature, the market is classified into Non-Organic and Organic.
• Non-Organic holds a larger market share. It is typically less expensive and widely available, and consumers perceive it as effective as organic apple cider vinegar.
• By Type, the market is classified into Apple Cider Vinegar with the Mother, Filtered Apple Cider Vinegar, Unfiltered Apple Cider Vinegar, Unpasteurized Apple Cider Vinegar, Organic Apple Cider Vinegar, and Raw Apple Cider Vinegar.
• Filtered Apple Cider Vinegar holds a significant market share. Filtered apple cider vinegar is transparent and has a milder flavor, making it more acceptable to a broader audience. Bacteria are present in the sediment that is removed during the filtration process. The filtration removes some moisture from apple cider vinegar, allowing it to last longer.
• By Form, the market is classified into Powder, Tablet, Capsule, Liquid, and Gummies.
• The Liquid form is growing with the highest market share. The demand for liquid Apple Cider Vinegar is increasing as it is easier to absorb in the body than a capsule or a tablet. It is best to dilute the apple cider vinegar with water or any other drink.
• By Packaging Type, the market is classified into Bottles, Pouches, and Sachets.
• Apple Cider Vinegar bottles have a larger market share. Apple Cider Vinegar bottles are often preferred over other packaging types as they keep them fresh and are easy to use. Apple Cider Vinegar kept in bottles can be stored for longer durations of time in air-tight containers. In the case of Pouches and Sachets, the exposure to air will allow pathogens and dust particles to enter them. Additionally, glass bottles can be recycled, promoting sustainability.
• By Distribution, the market is classified by Distributors, Wholesalers, Traders, Retail stores, Supermarkets, Hypermarkets, and Online Platforms.
• Apple cider vinegar has the highest market share in the Online Platforms distribution channel. Because they provide convenience, a bigger selection of products, and competitive prices, customers can buy apple cider vinegar from the convenience of their homes and research prices from several vendors before making a purchase.
• By Application, the market is classified into Food & Beverages, Personal Care, and Pharmaceuticals.
• The Pharmaceuticals industry holds a significant market share. Apple Cider Vinegar has been shown to provide various health benefits, such as lowering blood sugar, lowering cholesterol, and helping digestion. As a result, it's becoming more popular as a natural alternative to prescription medications.
• By Geography, the market is classified into the Americas, Europe, Middle-East & Africa, and Asia-Pacific.
• America holds a significant market share. In this region, the acceptance is relatively high. It is consumed for various health benefits like weight loss, absorption of nutrients, control of blood sugar, etc. Also, the demand skyrocketed during the summers as it is known for its cooling properties.

Recent Development

• Renovatio’s functional apple cider vinegar, available in 500 ml bottles, was recently launched and can be found in 1,065 stores across Australia. - February 2023
• SciSparc Ltd. Has successfully launched a new keto gummies apple cider vinegar product under its brand Wellution on Amazon.com. Within 30 days of the launch, the new product generated $100,000 in revenues with an ROI of approximately 117% for the company. - October 2022

Company Profiles

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle-East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Apple Cider Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Apple Cider Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

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Report Highlights:

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• Market segmentation
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