Global Projector Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

Surge in demand for compact, high-resolution models equipped with advanced wireless connectivity features

• A Projector is an optical device that projects an image or video onto a surface like a wall or projector screen. The purpose of the projector is to magnify the image. It is used in meetings, conferences, educational purposes, etc.
• Advancements in projection technology, such as higher resolutions, improved brightness, enhanced connectivity options, and smart features, are driving the demand for projectors. Manufacturers continuously strive to introduce innovative features and improve performance to meet evolving customer expectations.
• The increasing popularity of home theatre systems and the desire for immersive viewing experiences are driving the demand for projectors in residential settings. Consumers seek larger screen sizes and superior image quality, which projectors can provide compared to traditional TVs.
• Projectors play a crucial role in classrooms and educational institutions, facilitating interactive learning experiences and multimedia presentations. With the ongoing digitization of education and the adoption of blended learning approaches, the demand for projectors in the education sector is expected to remain strong.
• Projectors are widely used in offices and business settings for presentations, meetings, and conferences. As businesses continue to prioritize effective communication and collaboration, projectors offer a versatile solution for delivering impactful visual content, fostering the demand for projectors in this sector.
• However, projectors perform best in controlled lighting conditions, and ambient light can impact image quality and visibility. Bright rooms or outdoor environments may require high-brightness projectors or additional investments in ambient light rejection technologies, which can add to the cost.
• While portable projectors exist, most are not designed for frequent transportation or mobility. This limitation can be a challenge for users who require projectors in multiple locations or for on-the-go presentations.
• Flat panel displays, such as LCD and OLED TVs, have become increasingly popular due to their declining prices, improved image quality, and ease of installation. The availability of large-screen TVs at affordable prices poses a challenge to the projectors market, especially in the consumer segment.
• While entry-level projectors are relatively affordable, high-end projectors with advanced features and specifications can be expensive. The high cost can limit adoption, especially in price-sensitive markets or for budget-conscious consumers.
• Overall, the Global Projector Market is expected to grow over the years. This is due to the growing technological advancements and demand for home theatre systems and viewing. Thus, driving the growth of this market.

Market Segmentations

• The Global Projector Market is segmented based on Technology, Brightness, Resolution, End-User, and Geography
• By Technology, the market is segmented as LCD, DLP, and LCOS.
• LCD (Liquid Crystal Display) projectors hold a significant market share due to their affordability, color accuracy, and ability to reproduce vibrant images. LCD projectors work by passing light through liquid crystal panels to create images. They are known for producing sharp and clear visuals, making them suitable for classroom applications, meeting rooms, and home theatres.
• By Brightness, the market is segmented into Standard/Portable Projectors and High-Brightness Projectors.
• High-Brightness Projectors have a larger market share. In commercial and professional settings where large venues and brighter environments are common. These projectors are designed to deliver high brightness levels to ensure clear and visible projections even in well-lit spaces. They are commonly used in scenarios such as conference halls, auditoriums, outdoor events, and large meeting rooms.
• By Resolution, the market is segmented into XGA Projectors, Full HD Projectors, and 4K Projectors.
• Full HD (1920x1080 pixels) projectors hold a significant market share in the global projectors market. Full HD projectors offer a high-definition resolution and are widely adopted for various applications, including home theatre, business presentations, and educational environments.
• By End-User, the market is segmented into Home Theatre Projectors, Education Projectors, Business -Projectors, Entertainment and Events Projectors.
• Home Theatre Projectors hold a larger market share among individuals and families who want to create a cinematic experience at home. These projectors often offer high-resolution displays, advanced image processing, and features like HDR (High Dynamic Range) for enhanced color and contrast. Home theatre projectors are sought after by movie enthusiasts and those looking for immersive entertainment in the comfort of their own homes.
• By Geography, the market is classified into the Americas, Europe, Middle-East & Africa, and Asia-Pacific.
• The Americas hold a significant market share. Leading projector brands like Epson, BenQ, and Optoma have a substantial market presence in this region. In addition, the presence of many technologically driven schools, corporate offices, and other public spaces has increased the Americas region's market share.

Recent Development

• Epson launches EpiqVision Ultra Laser Projector EH-LS800B in India - July 2023
• ViewSonic launches M1 Pro smart LED portable projector with flexible smart stand - April 2023

Company Profiles

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle-East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Projector Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Projector Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Projector Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors
• The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market