Global E-Commerce Platform Market by eCommerce Model (B2B and B2C), Offering (Solutions and Services), Industry (Beauty & Personal Care, Consumer Electronics, Home Decor, Fashion and Apparel, F&B), and Region

Increasing Online Consumer Base with Growing Adoption of Smartphones to Fuel Demand for E-commerce Platforms

The eCommerce platform market size is projected to grow from USD 7.0 billion in 2023 to USD 13.5 billion by 2028, at a CAGR of 13.8% during the forecast period.

E-commerce platforms give businesses the opportunity to interact with a sizable and varied global audience without being bound by the restrictions of traditional store locations. Firms have the freedom to conduct business anywhere in the globe through the growth of their client base and the investigation of untapped markets. SMEs have started to utilize the possibilities of eCommerce and understand that its adoption could speed up the expansion of their firm in both domestic and global markets.

By Solution, the payment & billing solutions subsegment is expected to grow with the highest CAGR during the forecast period.
The payment & billing solutions enable B2B and B2C enterprises to manage the subscription life cycle, from subscription plans to subscriber’s accounts, along with the recurring billing process. The software automates the operational tasks, such as activating and canceling subscriptions, making changes to them, carrying out billing and invoicing, tracking payments and sending payment reminders, and managing credits, discounts, promotions, and even trial periods. Business owners also benefit from a subscription-based business model, allowing them to generate a continued revenue stream from a single sale. A subscription eCommerce platform can help reduce administrative labor, increase customer satisfaction, save time, and increase profit margins.

By health & wellness segment is expected to grow with the highest CAGR during the forecast period.
Consumers are focused on healthy lifestyles, greatly impacting the e-commerce health and wellness industry. Increasing digitalization has forced the healthcare industry to adopt technological solutions and transform its business online. SMEs and start-ups are developing new strategies to enhance their footprint in this market by leveraging the benefits of online platforms such as Amazon. The health and wellness industry has quickly adapted to the rise in consumer demands by offering multiple product ranges with lucrative offers. Online platforms have revolutionized how people access and consume health products, services, and information in the health and wellness industry.

Asia Pacific is expected to grow with the highest CAGR during the forecast period.
The ongoing urbanization and investments in the region have led to significant demand for eCommerce platform systems. The past two years have seen an increase in home-grown online first brands, and many of these companies are now planning to expand into international markets, particularly in the Middle East and Southeast Asia. This expansion will bring in international capital and boost other Indian brands to expand globally. The B2C ecosystem may also experience some consolidation, with traditional brands or leading B2C companies acquiring other businesses in India and international markets to drive their growth

Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

By Company Type: Tier 1 - 35%, Tier 2 - 39%, and Tier 3 - 26%
By Designation: C-level - 25%, D-level - 35%, and Others - 40%
By Region: North America - 35%, Europe - 20%, Asia Pacific - 44%, RoW - 1%

The major players in the eCommerce Platform market are Shopify (Canada), eBay (US), Etsy (US), Square (US), BigCommerce (US), Amazon (US), Adobe (US), Wix (Israel), Oracle (US), Squarespace (US), WooCommerce (US), SAP (Germany), Salesforce (US), StoreHippo (India), Trade Me (New Zealand), Ecwid (US), OpenCart (China), Volusion (US), PrestaShop (France), Shift4Shop (US), Fast Spring (US), Shopware (Germany), VTEX (UK), Nuvemshop (Brazil), Tray.io (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, product enhancements, and acquisitions to expand their footprint in the eCommerce Platform market.

Research Coverage
The market study covers the eCommerce Platform market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, eCommerce model, industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the eCommerce Platform market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
Analysis of key drivers (Increasing online consumer base with growing adoption of smartphones will fuel the demand for eCommerce platform, Omnichannel retailing is driving the demand of eCommerce platform, Increasing internet penetration across the globe to fuel the adoption of eCommerce platform, Rising need to enhance global presence will increase the adoption of eCommerce platform), restraints (Cybersecurity issue and online scams can hinder the growth), opportunities (Development of supper apps to offer more simple and convenient shopping options, Rising investment in the eCommerce sector, Buy now pay later (BNPL) is a leading tech sector to support the growth of eCommerce platform market), and challenges (Logistics and fulfillment are critical aspects of the e-commerce process, and can pose substantial challenges for businesses, Customer acquisition, and retention can be expensive in this competitive era) influencing the growth of the eCommerce Platform market.

Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the eCommerce Platform market.
Market Development: Comprehensive information about lucrative markets - the report analyses the eCommerce Platform market across varied regions.
Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the eCommerce Platform market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Shopify (Canada), eBay (US), Etsy (US), Square (US), BigCommerce (US), Amazon (US), Adobe (US), Wix (Israel), Oracle (US), Squarespace (US), WooCommerce (US), SAP (Germany), Salesforce (US), StoreHippo (India), Trade Me (New Zealand), Ecwid (US), OpenCart (China), Volusion (US), PrestaShop (France), Shift4Shop (US), FastSpring (US), Shopware (Germany), VTEX (UK), Nuvemshop (Brazil), Tray.io (US).

1 Introduction

1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Inclusions & Exclusions
1.3.4 Years Considered
1.4 Currency Considered
Table 1 USD Exchange Rates, 2020-2022
1.5 Stakeholders
1.6 Recession Impact

2 Research Methodology

2.1 Research Data
Figure 1 Ecommerce Platform Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews with Experts
2.1.2.2 List of Key Primary Interview Participants
2.1.2.3 Breakdown of Primary Profiles
2.1.2.4 Primary Sources
2.1.2.5 Key Industry Insights
2.2 Market Size Estimation
Figure 2 Approaches Used for Market Size Estimation
Figure 3 Market Size Estimation Methodology, Approach 1: Supply-Side Analysis of Revenue from Solutions and Services
2.2.1 Bottom-Up Approach
Figure 4 Bottom-Up Approach
Figure 5 Market Size Estimation Methodology - Approach 1, Bottom-Up (Supply Side): Collective Revenue of Ecommerce Platform Vendors
2.2.2 Top-Down Approach
Figure 6 Top-Down Approach
2.2.3 Ecommerce Platform Market Estimation: Demand-Side Analysis
Figure 7 Market Size Estimation Methodology: Demand-Side Analysis
2.3 Data Triangulation
Figure 8 Data Triangulation
2.4 Factor Analysis
Table 2 Factor Analysis
2.5 Research Assumptions
2.6 Limitations
2.7 Implication of Recession

3 Executive Summary

Figure 9 Ecommerce Platform Market, 2023-2028 (USD Million)
Figure 10 Market, by Offering, 2023 vs. 2028 (USD Million)
Figure 11 Market, by Industry, 2023 vs. 2028 (USD Million)
Figure 12 Market, by Region, 2023

4 Premium Insights

4.1 Ecommerce Platform Market Overview
Figure 13 Increasing Use of Online Platforms to Drive Market Growth
4.2 North America: Market, by Offering and Industry (2023)
Figure 14 Solutions Segment in North America Expected to Account for Larger Market Size in 2023
4.3 Asia-Pacific: Market, by Offering and Industry (2023)
Figure 15 Solutions Segment in APAC Expected to Account for Larger Market Size in 2023
4.4 Europe: Market, by Offering and Industry (2023)
Figure 16 Solutions Segment in Europe Expected to Account for Larger Market Size in 2023
4.5 Geographical Snapshot of Market
Figure 17 Asia-Pacific Expected to Witness Fastest Growth During Forecast Period

5 Market Overview and Industry Trends

5.1 Market Overview
5.2 Market Dynamics
Figure 18 Drivers, Restraints, Opportunities, and Challenges: Ecommerce Platform Market
5.2.1 Drivers
5.2.1.1 Increasing Online Consumer Base with Growing Adoption of Smartphones to Fuel Demand for Ecommerce Platforms
Figure 19 Smartphone Adoption Trend, by Region, 2022 vs. 2030
5.2.1.2 Omnichannel Retailing to Drive Demand for Ecommerce Platforms
5.2.1.3 Increasing Internet Penetration Worldwide to Fuel Adoption of Ecommerce Platforms
5.2.1.4 Rising Need to Enhance Global Presence to Increase Adoption of Ecommerce Platforms
5.2.2 Restraints
5.2.2.1 Cybersecurity Issues and Online Scams to Hinder Market Growth
5.2.3 Opportunities
5.2.3.1 Development of Super Apps to Offer More Simple and Convenient Shopping Options
5.2.3.2 Rising Investments in Ecommerce Sector
5.2.3.3 Buy Now Pay Later (Bnpl) to Support Growth of Ecommerce Platform Market
5.2.4 Challenges
5.2.4.1 Logistics and Fulfillment - Critical Aspects of Ecommerce - to Pose Substantial Challenges for Businesses
5.2.4.2 Customer Acquisition and Retention to be Expensive in this Competitive Era
5.3 History of Ecommerce Platform
Figure 20 Evolution of Ecommerce Platforms
5.4 Ecosystem Analysis
Figure 21 Ecommerce Platform Market: Ecosystem
Table 3 Market: Ecosystem
5.4.1 Platform Providers
5.4.2 Service Providers
5.4.3 System Integrators
5.4.4 Logistics Providers
5.4.5 Payment Gateway Providers
5.4.6 End-users
5.5 Value Chain Analysis
Figure 22 Ecommerce Platform Market: Value Chain Analysis
5.6 Pricing Analysis
5.6.1 Average Selling Price of Key Players, by Offering
Table 4 Pricing Models and Indicative Price Points, 2022-2023
5.6.2 Average Selling Price Trend
5.7 Industry Use Cases
5.7.1 Use Case 1: Moore Brothers Wine Company Adopted Bigcommerce Platform
5.7.2 Use Case 2: Bigcommerce Helped Bulk Nutrients to Improve Its Website Performance
5.7.3 Use Case 3: Nz Post Adopted Bigcommerce Ecommerce Solution to Enhance Its Global Presence
5.7.4 Use Case 4: Harvey Norman Improved Delivery Experience with Shippit
5.7.5 Case Study 5: Hmd Global Adopted Bigcommerce Platform to Enhance Customer Experience During Online Shopping
5.7.6 Case Study 6: Ebay Enabled Temple & Webster to Manage and Sell Products More Efficiently on Online Platforms
5.7.7 Case Study 7: Kmart Migrated Its Commerce Solution into Cloud-based Offering with Commercetools
5.7.8 Case Study 8: Shopify Plus Enabled Jb Hi-Fi to Serve Customers More Efficiently During Holiday Season
5.8 Patent Analysis
5.8.1 Document Types of Patents
Table 5 Patents Filed, 2018-2023
5.8.2 Innovation and Patent Applications
Figure 23 Total Number of Patents Granted Annually, 2018-2023
Figure 24 Top 10 Companies with Highest Number of Patent Applications
Table 6 Top 10 Patent Owners in Ecommerce Platform Market, 2018-2023
Table 7 List of Few Patents in Market, 2018-2023
Figure 25 Trends/Disruptions Impacting Buyers/Clients of Market
5.9 Porter's Five Forces Analysis
Table 8 Ecommerce Platform Market: Porter's Five Forces Model
5.9.1 Threat of New Entrants
5.9.2 Threat of Substitutes
5.9.3 Bargaining Power of Buyers
5.9.4 Bargaining Power of Suppliers
5.9.5 Intensity of Competitive Rivalry
5.10 Regulatory Landscape
Table 9 North America: Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 Europe: Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Middle East & Africa: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 13 Latin America: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.10.1 Iso/Tc 184/Sc 4
5.10.2 Iso/Tc 184
5.10.3 General Personal Data Protection Law (Gdpr)
5.10.4 General Data Protection Regulation (Gpdp)
5.10.5 California Data Privacy Protection Act
5.11 Key Stakeholders and Buying Criteria
5.11.1 Key Stakeholders in Buying Process
Figure 26 Influence of Stakeholders on Buying Process
Table 14 Influence of Stakeholders on Buying Process
5.11.2 Buying Criteria
Figure 27 Key Buying Criteria
Table 15 Key Buying Criteria
5.12 Key Conferences and Events, 2023-2024
Table 16 Ecommerce Platform Market: Detailed List of Conferences and Events
5.13 Technology-Related Trends & Challenges
5.14 Best Practices in Market
5.15 Future Directions of Market Landscape
5.15.1 Ecommerce Platform Roadmap Till 2030
5.15.1.1 Short-Term Roadmap (2023-2025)
5.15.1.2 Mid-Term Roadmap (2026-2028)
5.15.1.3 Long-Term Roadmap (2029-2030)
5.16 Integration Capabilities of Ecommerce Platforms

6 Ecommerce Platform Market, by Offering

6.1 Introduction
Figure 28 Services to Grow at Higher CAGR During Forecast Period
6.1.1 Offering: Market Drivers
Table 17 Market, by Offering, 2018-2022 (USD Million)
Table 18 Market, by Offering, 2023-2028 (USD Million)
6.2 Solutions
6.2.1 Ecommerce Platform Solutions to Reduce Expensive and Time-Consuming Processes for Developers to Build Ecommerce Stores
Table 19 Solutions: Market, by Region, 2018-2022 (USD Million)
Table 20 Solutions: Market, by Region, 2023-2028 (USD Million)
Table 21 Solutions: Market, by Type, 2018-2022 (USD Million)
Table 22 Solutions: Ecommerce Platform Market, by Type, 2023-2028 (USD Million)
6.2.2 Payment & Billing Solutions
Table 23 Payment & Billing Solutions: Market, by Region, 2018-2022 (USD Million)
Table 24 Payment & Billing Solutions: Market, by Region, 2023-2028 (USD Million)
6.2.3 Ecommerce Management Platform
Table 25 Ecommerce Management Platform: Market, by Region, 2018-2022 (USD Million)
Table 26 Ecommerce Management Platform: Market, by Region, 2023-2028 (USD Million)
6.2.4 End-To-End Platform
Table 27 End-To-End Platform: Market, by Region, 2018-2022 (USD Million)
Table 28 End-To-End Platform: Market, by Region, 2023-2028 (USD Million)
6.3 Services
6.3.1 Enterprises to Deploy Appropriate Services to Improve Operational Efficiency
Table 29 Services: Market, by Region, 2018-2022 (USD Million)
Table 30 Services: Market, by Region, 2023-2028 (USD Million)

7 Ecommerce Platform Market, by Industry

7.1 Introduction
Figure 29 Health & Wellness to Grow at Highest CAGR During Forecast Period
7.1.1 Industry: Market Drivers
Table 31 Market, by Industry, 2018-2022 (USD Million)
Table 32 Market, by Industry, 2023-2028 (USD Million)
7.2 Beauty & Personal Care
7.2.1 Growing Focus on Personal Care by Consumers to Drive Market Growth
Table 33 Beauty & Personal Care: Market, by Region, 2018-2022 (USD Million)
Table 34 Beauty & Personal Care: Market, by Region, 2023-2028 (USD Million)
7.2.2 Use Cases
7.2.2.1 Kash Beauty Broke Boundaries and Sales Records with Shopify Plus Platform
7.2.2.2 Beard & Blade Witnessed Remarkable Growth After Deploying Shopify
7.3 Consumer Electronics
7.3.1 Social Media Tools to Enhance Online Presence of Consumer Electronics Industry
Table 35 Consumer Electronics: Ecommerce Platform Market, by Region, 2018-2022 (USD Million)
Table 36 Consumer Electronics: Market, by Region, 2023-2028 (USD Million)
7.3.2 Use Cases
7.3.2.1 Sony Simplified Process of Buying Security Solutions with Amazon Marketplace
7.3.2.2 Staples Adopted Shopify Plus as New Online Marketplace
7.4 Fashion & Apparel
7.4.1 Exposure of People to International Fashion to Drive Market
Table 37 Fashion & Apparel: Ecommerce Platform Market, by Region, 2018-2022 (USD Million)
Table 38 Fashion & Apparel: Market, by Region, 2023-2028 (USD Million)
7.4.2 Use Cases
7.4.2.1 Saddleback Adopted Bigcommerce to Enhance Its Online Presence
7.4.2.2 Agua Bendita Expanded Internationally with Ecommerce Platforms from Stripe and Vtex
7.5 Food & Beverage
7.5.1 Ecommerce Platforms to Help Enhance Cross-Border Sales
Table 39 Food & Beverage: Market, by Region, 2018-2022 (USD Million)
Table 40 Food & Beverage: Market, by Region, 2023-2028 (USD Million)
7.5.2 Use Cases
7.5.2.1 Beer Cartel Adopted Bigcommerce Platform to Sell Products Directly from Website
7.5.2.2 Theo Chocolate Enhanced Online Business by Adding Bigcommerce
7.6 Home Decor
7.6.1 Convenience and Competitive Prices Offered by Ecommerce Platforms Expected to Drive Market
Table 41 Home Decor: Market, by Region, 2018-2022 (USD Million)
Table 42 Home Decor: Market, by Region, 2023-2028 (USD Million)
7.6.2 Use Cases
7.6.2.1 Urvann Chose Storehippo's Ecommerce Platform to Support Brand's Growth
7.6.2.2 By Utilizing Shopify Capital to Boost Inventory, Fable Achieved Threefold Increase in Sales Compared to Previous Year
7.7 Health & Wellness
7.7.1 Increasing Online Health and Wellness Consulting Services to Fuel Demand for Ecommerce Platforms
Table 43 Health & Wellness: Ecommerce Platform Market, by Region, 2018-2022 (USD Million)
Table 44 Health & Wellness: Market, by Region, 2023-2028 (USD Million)
7.7.2 Use Case
7.7.2.1 Aws Marketplace Empowered Decision-Makers at Tufts Medicine to Achieve More with Greater Efficiency and Consistency
7.7.2.2 Ambra Health Successfully Streamlined Its Software Procurements with Aws
7.7.2.3 Hubble Generated Over USD 30 Million in Sales Using Shopify Plus
7.8 Household Consumables
7.8.1 Rising Competition in this Segment to Lead to More Discounts and Offers
Table 45 Household Consumables: Market, by Region, 2018-2022 (USD Million)
Table 46 Household Consumables: Market, by Region, 2023-2028 (USD Million)
7.8.2 Use Cases
7.8.2.1 Berger Paints Adopted Ecommerce Platform to Offer Fast and Convenient Painting Services
7.9 Other Industries
Table 47 Other Industries: Market, by Region, 2018-2022 (USD Million)
Table 48 Other Industries: Market, by Region, 2023-2028 (USD Million)

8 Ecommerce Platform Market, by Ecommerce Model

8.1 Introduction
Figure 30 B2B Segment to Grow at Higher CAGR During Forecast Period
8.1.1 Ecommerce Model: Market Drivers
Table 49 Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 50 Market, by Ecommerce Model, 2023-2028 (USD Million)
8.2 Business-To-Business (B2B)
8.2.1 Business-To-Business Ecommerce Platform to Cater to Complex Purchasing Needs of Business-To-Business Customers
Table 51 B2B: Market, by Region, 2018-2022 (USD Million)
Table 52 B2B: Market, by Region, 2023-2028 (USD Million)
8.3 Business-To-Customer (B2C)
8.3.1 Business-To-Customer Ecommerce to Provide Unified Experience for Customers Shopping Online or Brick-And-Mortar Stores
Table 53 B2C: Market, by Region, 2018-2022 (USD Million)
Table 54 B2C: Market, by Region, 2023-2028 (USD Million)

9 Ecommerce Platform Market, by Region

9.1 Introduction
Figure 31 Market: Regional Snapshot (2023)
Figure 32 Asia-Pacific to Grow at Highest CAGR During Forecast Period
Table 55 Market, by Region, 2018-2022 (USD Million)
Table 56 Market, by Region, 2023-2028 (USD Million)
9.2 North America
9.2.1 North America: Market Drivers
9.2.2 North America: Recession Impact
Figure 33 North America: Market Snapshot
Table 57 North America: Market, by Offering, 2018-2022 (USD Million)
Table 58 North America: Ecommerce Platform Market, by Offering, 2023-2028 (USD Million)
Table 59 North America: Market, by Solution, 2018-2022 (USD Million)
Table 60 North America: Market, by Solution, 2023-2028 (USD Million)
Table 61 North America: Market, by Industry, 2018-2022 (USD Million)
Table 62 North America: Market, by Industry, 2023-2028 (USD Million)
Table 63 North America: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 64 North America: Market, by Ecommerce Model, 2023-2028 (USD Million)
Table 65 North America: Market, by Country, 2018-2022 (USD Million)
Table 66 North America: Market, by Country, 2023-2028 (USD Million)
9.2.3 US
9.2.3.1 Presence of Key Market Players to Drive Demand for Ecommerce Platforms in US
Table 67 US: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 68 US: Market, by Offering, 2023-2028 (USD Million)
Table 69 US: Market, by Solution, 2018-2022 (USD Million)
Table 70 US: Market, by Solution, 2023-2028 (USD Million)
Table 71 US: Market, by Industry, 2018-2022 (USD Million)
Table 72 US: Market, by Industry, 2023-2028 (USD Million)
Table 73 US: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 74 US: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.2.4 Canada
9.2.4.1 Implementing Policies Related to IT and Ecommerce Platforms to Advance Cybersecurity and Safeguard Critical Infrastructure Networks in Canada
Table 75 Canada: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 76 Canada: Market, by Offering, 2023-2028 (USD Million)
Table 77 Canada: Market, by Solution, 2018-2022 (USD Million)
Table 78 Canada: Market, by Solution, 2023-2028 (USD Million)
Table 79 Canada: Market, by Industry, 2018-2022 (USD Million)
Table 80 Canada: Market, by Industry, 2023-2028 (USD Million)
Table 81 Canada: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 82 Canada: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.3 Europe
9.3.1 Europe: Market Drivers
9.3.2 Europe: Recession Impact
Table 83 Europe: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 84 Europe: Market, by Offering, 2023-2028 (USD Million)
Table 85 Europe: Market, by Solution, 2018-2022 (USD Million)
Table 86 Europe: Market, by Solution, 2023-2028 (USD Million)
Table 87 Europe: Market, by Industry, 2018-2022 (USD Million)
Table 88 Europe: Market, by Industry, 2023-2028 (USD Million)
Table 89 Europe: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 90 Europe: Market, by Ecommerce Model, 2023-2028 (USD Million)
Table 91 Europe: Market, by Country, 2018-2022 (USD Million)
Table 92 Europe: Market, by Country, 2023-2028 (USD Million)
9.3.3 UK
9.3.3.1 Entry of Supermarkets and Department Stores into Online Shopping Arena to Fuel Demand for Ecommerce Platforms
Table 93 UK: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 94 UK: Market, by Offering, 2023-2028 (USD Million)
Table 95 UK: Market, by Solution, 2018-2022 (USD Million)
Table 96 UK: Market, by Solution, 2023-2028 (USD Million)
Table 97 UK: Market, by Industry, 2018-2022 (USD Million)
Table 98 UK: Market, by Industry, 2023-2028 (USD Million)
Table 99 UK: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 100 UK: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.3.4 Germany
9.3.4.1 Ecommerce Platforms in Germany to Offer Better Price Conditions, Wider Product Selection, and Enhanced Convenience
Table 101 Germany: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 102 Germany: Market, by Offering, 2023-2028 (USD Million)
Table 103 Germany: Market, by Solution, 2018-2022 (USD Million)
Table 104 Germany: Market, by Solution, 2023-2028 (USD Million)
Table 105 Germany: Market, by Industry, 2018-2022 (USD Million)
Table 106 Germany: Market, by Industry, 2023-2028 (USD Million)
Table 107 Germany: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 108 Germany: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.3.5 France
9.3.5.1 Gaining Traction of Digital Wallets and Online Shopping to Drive French Market
9.3.6 Spain
9.3.6.1 Rapid Shift in Consumer Behavior from Traditional Brick-And-Mortar Retail to Online Shopping to Drive Spanish Market
9.3.7 Italy
9.3.7.1 Increasing Investment by Retailers in Italy to Shift Offline Platforms to Online
9.3.8 Rest of Europe
9.4 Asia-Pacific
9.4.1 Asia-Pacific: Market Drivers
9.4.2 Asia-Pacific: Recession Impact
Figure 34 Asia-Pacific: Ecommerce Platform Market Snapshot
Table 109 Asia-Pacific: Market, by Offering, 2018-2022 (USD Million)
Table 110 Asia-Pacific: Market, by Offering, 2023-2028 (USD Million)
Table 111 Asia-Pacific: Market, by Solution, 2018-2022 (USD Million)
Table 112 Asia-Pacific: Market, by Solution, 2023-2028 (USD Million)
Table 113 Asia-Pacific: Market, by Industry, 2018-2022 (USD Million)
Table 114 Asia-Pacific: Market, by Industry, 2023-2028 (USD Million)
Table 115 Asia-Pacific: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 116 Asia-Pacific: Market, by Ecommerce Model, 2023-2028 (USD Million)
Table 117 Asia-Pacific: Market, by Country, 2018-2022 (USD Million)
Table 118 Asia-Pacific: Market, by Country, 2023-2028 (USD Million)
9.4.3 China
9.4.3.1 China to be Leading Market in Asia-Pacific due to Early Adoption of Digital Platforms
Table 119 China: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 120 China: Market, by Offering, 2023-2028 (USD Million)
Table 121 China: Market, by Solution, 2018-2022 (USD Million)
Table 122 China: Market, by Solution, 2023-2028 (USD Million)
Table 123 China: Market, by Industry, 2018-2022 (USD Million)
Table 124 China: Market, by Industry, 2023-2028 (USD Million)
Table 125 China: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 126 China: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.4.4 India
9.4.4.1 Make in India Initiative to Raise Global Competitiveness of Indian Manufacturing Sector, Leading to Ecommerce Market Growth
Table 127 India: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 128 India: Market, by Offering, 2023-2028 (USD Million)
Table 129 India: Market, by Solution, 2018-2022 (USD Million)
Table 130 India: Market, by Solution, 2023-2028 (USD Million)
Table 131 India: Market, by Industry, 2018-2022 (USD Million)
Table 132 India: Market, by Industry, 2023-2028 (USD Million)
Table 133 India: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 134 India: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.4.5 Japan
9.4.5.1 Rising Adoption of Cloud-based Solutions to Drive Adoption of Ecommerce Platforms in Japan
9.4.6 Singapore
9.4.6.1 Rising Young and Affluent Population to Drive Adoption of Ecommerce Platforms in Singapore
9.4.7 Australia & New Zealand (Anz)
9.4.7.1 with Technological Advancements and Growing Ecommerce Markets, Retailers to Adopt Ecommerce Platforms in Anz
Table 135 Anz: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 136 Anz: Market, by Offering, 2023-2028 (USD Million)
Table 137 Anz: Market, by Solution, 2018-2022 (USD Million)
Table 138 Anz: Market, by Solution, 2023-2028 (USD Million)
Table 139 Anz: Market, by Industry, 2018-2022 (USD Million)
Table 140 Anz: Market, by Industry, 2023-2028 (USD Million)
Table 141 Anz: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 142 Anz: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.4.8 Rest of Asia-Pacific
9.5 Middle East & Africa
9.5.1 Middle East & Africa: Market Drivers
9.5.2 Middle East & Africa: Recession Impact
Table 143 Middle East & Africa: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 144 Middle East & Africa: Market, by Offering, 2023-2028 (USD Million)
Table 145 Middle East & Africa: Market, by Solution, 2018-2022 (USD Million)
Table 146 Middle East & Africa: Market, by Solution, 2023-2028 (USD Million)
Table 147 Middle East & Africa: Market, by Industry, 2018-2022 (USD Million)
Table 148 Middle East & Africa: Market, by Industry, 2023-2028 (USD Million)
Table 149 Middle East & Africa: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 150 Middle East & Africa: Market, by Ecommerce Model, 2023-2028 (USD Million)
Table 151 Middle East & Africa: Market, by Country, 2018-2022 (USD Million)
Table 152 Middle East & Africa: Market, by Country, 2023-2028 (USD Million)
9.5.3 Middle East
9.5.3.1 Kingdom of Saudi Arabia
9.5.3.1.1 Focus on Adopting Advanced Communications and IT Systems and Digital Economy to Fuel Market Growth
Table 153 Ksa: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 154 Ksa: Market, by Offering, 2023-2028 (USD Million)
Table 155 Ksa: Market, by Solution, 2018-2022 (USD Million)
Table 156 Ksa: Market, by Solution, 2023-2028 (USD Million)
Table 157 Ksa: Market, by Industry, 2018-2022 (USD Million)
Table 158 Ksa: Market, by Industry, 2023-2028 (USD Million)
Table 159 Ksa: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 160 Ksa: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.5.3.2 United Arab Emirates
9.5.3.2.1 Rapid Shift of Traditional Brick-And-Mortar Retailers to Online Platforms to Increase Demand for Ecommerce Platforms
Table 161 UAE: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 162 UAE: Market, by Offering, 2023-2028 (USD Million)
Table 163 UAE: Market, by Solution, 2018-2022 (USD Million)
Table 164 UAE: Market, by Solution, 2023-2028 (USD Million)
Table 165 UAE: Market, by Industry, 2018-2022 (USD Million)
Table 166 UAE: Market, by Industry, 2023-2028 (USD Million)
Table 167 UAE: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 168 UAE: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.5.3.3 Rest of Middle East
9.5.4 Africa
9.5.4.1 Increasing Digital Skills of Citizens and Rising Smartphone Adoption to Accelerate Market Growth
9.6 Latin America
9.6.1 Latin America: Market Drivers
9.6.2 Latin America: Recession Impact
Table 169 Latin America: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 170 Latin America: Market, by Offering, 2023-2028 (USD Million)
Table 171 Latin America: Market, by Solution, 2018-2022 (USD Million)
Table 172 Latin America: Market, by Solution, 2023-2028 (USD Million)
Table 173 Latin America: Market, by Industry, 2018-2022 (USD Million)
Table 174 Latin America: Market, by Industry, 2023-2028 (USD Million)
Table 175 Latin America: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 176 Latin America: Market, by Ecommerce Model, 2023-2028 (USD Million)
Table 177 Latin America: Market, by Country, 2018-2022 (USD Million)
Table 178 Latin America: Market, by Country, 2023-2028 (USD Million)
9.6.3 Brazil
9.6.3.1 Convenience and Attractive Promotions Offered by Ecommerce to Attract Brazilian Shoppers
Table 179 Brazil: Ecommerce Platform Market, by Offering, 2018-2022 (USD Million)
Table 180 Brazil: Market, by Offering, 2023-2028 (USD Million)
Table 181 Brazil: Market, by Solution, 2018-2022 (USD Million)
Table 182 Brazil: Market, by Solution, 2023-2028 (USD Million)
Table 183 Brazil: Market, by Industry, 2018-2022 (USD Million)
Table 184 Brazil: Market, by Industry, 2023-2028 (USD Million)
Table 185 Brazil: Market, by Ecommerce Model, 2018-2022 (USD Million)
Table 186 Brazil: Market, by Ecommerce Model, 2023-2028 (USD Million)
9.6.4 Mexico
9.6.4.1 Increasing Adoption of IoT in Mexico to Boost Growth of Market
9.6.5 Rest of Latin America

10 Competitive Landscape

10.1 Overview
10.2 Strategies Adopted by Key Players
Table 187 Overview of Strategies Adopted by Key Players in Market
10.3 Competitive Scenario
10.4 Market Share Analysis of Top Players
Table 188 Market: Degree of Competition
10.5 Competitive Benchmarking
Table 189 Product Footprint Weightage
Table 190 Competitive Benchmarking of Players, by Offering, Ecommerce Model, and Region
Table 191 Market: Detailed List of Key Startup/SMEs
10.6 Market Ranking of Key Players in Market, 2023
Figure 35 Market Ranking of Key Players, 2023
10.7 Company Evaluation Quadrant
Figure 36 Company Evaluation Matrix: Criteria Weightage
10.7.1 Stars
10.7.2 Emerging Leaders
10.7.3 Pervasive Players
10.7.4 Participants
Figure 37 Market: Company Evaluation Matrix, 2023
10.8 Startup/SME Evaluation Matrix Methodology and Definitions
Figure 38 Startup/SME Evaluation Matrix: Criteria Weightage
10.8.1 Progressive Companies
10.8.2 Responsive Companies
10.8.3 Dynamic Companies
10.8.4 Starting Blocks
Figure 39 Ecommerce Platform Market: Startup/SME Evaluation Matrix, 2023
10.9 Competitive Scenario
10.9.1 Product Launches
Table 192 Product Launches: January 2019-June 2023
10.9.2 Deals
Table 193 Deals: January 2019-June 2023
10.10 Ecommerce Platform Product Benchmarking
10.10.1 Prominent Ecommerce Solution Providers
Table 194 Comparative Analysis of Ecommerce Platform Providers
10.10.1.1 Shopify Ecommerce Platform
10.10.1.2 Bigcommerce Solution
10.10.1.3 Adobe Ecommerce Platform
10.10.1.4 Squarespace Ecommerce Solution
10.10.1.5 Square Ecommerce Platform
10.11 Valuation and Financial Metrics of Key Ecommerce Platform Vendors
Figure 40 Valuation and Financial Metrics of Key Ecommerce Platform Vendors

11 Company Profiles

11.1 Major Players
(Business Overview, Products/Solutions/Services Offered, Recent Developments, Product Launches, Deals, Analyst's View, Key Strengths, Strategic Choices, and Weaknesses and Competitive Threats)*
11.1.1 Shopify
Table 195 Shopify: Business Overview
Figure 41 Shopify: Company Snapshot
Table 196 Shopify: Products/Solutions/Services Offered
Table 197 Shopify: Product Launches
Table 198 Shopify: Deals
Table 199 Shopify: Others
11.1.2 Ebay
Table 200 Ebay: Business Overview
Figure 42 Ebay: Company Snapshot
Table 201 Ebay: Products/Solutions/Services Offered
Table 202 Ebay: Product Launches
Table 203 Ebay: Deals
11.1.3 Etsy
Table 204 Etsy: Business Overview
Figure 43 Etsy: Company Snapshot
Table 205 Etsy: Products/Solutions/Services Offered
Table 206 Etsy: Product Launches
Table 207 Etsy: Deals
11.1.4 Square
Table 208 Square: Business Overview
Figure 44 Square: Company Snapshot
Table 209 Square: Products/Solutions/Services Offered
Table 210 Square: Product Launches
11.1.5 Bigcommerce
Table 211 Bigcommerce: Business Overview
Figure 45 Bigcommerce: Company Snapshot
Table 212 Bigcommerce: Products/Solutions/Services Offered
Table 213 Bigcommerce: Product Launches
Table 214 Bigcommerce: Deals
Table 215 Bigcommerce: Others
11.1.6 Amazon
Table 216 Amazon: Business Overview
Figure 46 Amazon: Company Snapshot
Table 217 Amazon: Products/Solutions/Services Offered
Table 218 Amazon: Product Launches
11.1.7 Adobe
Table 219 Adobe: Business Overview
Figure 47 Adobe: Company Snapshot
Table 220 Adobe: Products/Solutions/Services Offered
Table 221 Adobe: Product Launches
Table 222 Adobe: Deals
11.1.8 Wix
Table 223 Wix: Business Overview
Figure 48 Wix: Company Snapshot
Table 224 Wix: Products/Solutions/Services Offered
Table 225 Wix: Product Launches
Table 226 Wix: Deals
11.1.9 Oracle
Table 227 Oracle: Business Overview
Figure 49 Oracle: Company Snapshot
Table 228 Oracle: Products/Solutions/Services Offered
Table 229 Oracle: Product Launches
Table 230 Oracle: Deals
11.1.10 Squarespace
Table 231 Squarespace: Business Overview
Figure 50 Squarespace: Company Snapshot
Table 232 Squarespace: Products/Solutions/Services Offered
Table 233 Squarespace: Product Launches
Table 234 Squarespace: Deals
11.1.11 SAP
11.1.12 Salesforce
11.1.13 Vtex
11.1.143 Trade Me
11.2 SMEs/Startups
11.2.1 Woocommerce
Table 235 Woocommerce: Business Overview
Table 236 Woocommerce: Products/Solutions/Services Offered
Table 237 Woocommerce: Product Launches
Table 238 Woocommerce: Deals
11.2.2 Storehippo
11.2.3 Ecwid
11.2.4 Opencart
11.2.5 Volusion
11.2.6 Prestashop
11.2.7 Shift4Shop
11.2.8 Fastspring
11.2.9 Nuvemshop
11.2.10 Tray.Io
11.2.11 Shopware
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, Product Launches, Deals, Analyst's View, Key Strengths, Strategic Choices, and Weaknesses and Competitive Threats Might Not be Captured in Case of Unlisted Companies.

12 Adjacent/Related Markets

12.1 Introduction to Adjacent Markets
Table 239 Adjacent Markets and Forecasts
12.2 Limitations
12.3 Retail Cloud Market
12.3.1 Market Definition
12.3.2 Retail Cloud Market, by Component
12.3.2.1 Solution
Table 240 Retail Cloud Market, by Solution, 2019-2022 (USD Million)
Table 241 Retail Cloud Market, by Solution, 2023-2028 (USD Million)
12.3.2.2 Service
Table 242 Retail Cloud Market, by Service, 2019-2022 (USD Million)
Table 243 Retail Cloud Market, by Service, 2023-2028 (USD Million)
12.4 Application Programming Interface Security Market
12.4.1 Market Definition
12.4.2 Application Programming Interface Security Market, by Offering
Table 244 Application Programming Interface Security Market, by Offering, 2017-2022 (USD Million)
Table 245 Application Programming Interface Security Market, by Offering, 2023-2028 (USD Million)
12.5 Platform and Solutions
Table 246 Platform and Solutions: Application Programming Interface Security Market, by Region, 2017-2022 (USD Million)
Table 247 Platform and Solutions: Application Programming Interface Security Market, by Region, 2023-2028 (USD Million)
12.6 Services
Table 248 Services: Application Programming Interface Security Market, by Region, 2017-2022 (USD Million)
Table 249 Services: Application Programming Interface Security Market, by Region, 2023-2028 (USD Million)

13 Appendix

13.1 Discussion Guide

Executive Summary

Companies Mentioned

Adobe
Amazon
Bigcommerce
Ebay
Ecwid
Etsy
Fastspring
Nuvemshop
Opencart
Oracle
Prestashop
Salesforce
SAP
Shift4Shop
Shopify
Shopware
Square
Squarespace
Storehippo
Trade Me
Tray.Io
Volusion
Vtex
Wix
Woocommerce

Methodology

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Table Information

Report Attribute	Details
No. of Pages	247
Published	August 2023
Forecast Period	2023 - 2028
Estimated Market Value ( USD ) in 2023	$ 7 Billion
Forecasted Market Value ( USD ) by 2028	$ 13.5 Billion
Compound Annual Growth Rate	13.8%
Regions Covered	Global
No. of Companies Mentioned	25

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Global E-Commerce Platform Market by eCommerce Model (B2B and B2C), Offering (Solutions and Services), Industry (Beauty & Personal Care, Consumer Electronics, Home Decor, Fashion and Apparel, F&B), and Region - Forecast to 2028

Table of Contents

Executive Summary

Companies Mentioned

Methodology

Table Information

Table of Contents

Executive Summary

Companies Mentioned

Methodology

Table Information

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