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Megatrends: Experience More Impact on Consumer Goods and Service Categories

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  • 28 Pages
  • August 2023
  • Region: Global
  • Euromonitor International
  • ID: 5866967
The Experience More megatrend continues to resonate with consumers despite the cost-of-living crisis. Consumer goods and services brands are leveraging new technology to deliver enhanced brand experiences that play out in the real world, online or a combination of both. The battle for Experience More will continue to take place at the sharp edge of art, fashion and game-changing technology such as Web 3.0, Generative AI and spatial computing, mindful of positive impacts and consumer wellbeing.

The analyst's Megatrends: Experience More Impact on Consumer Goods and Service Categories Megatrend briefing offers latest insights into long-term consumer-based trends impacting businesses globally. It highlights important shifts in consumer values and behaviour, how these are affecting the evolution of the trend and offers strategic analysis into the implications for companies across categories and geographies. It identifies where opportunities lie for business and showcases relevant product and service manifestations responding to the trend(s) and the changing consumer need.

Product coverage:
Changing Values as a Megatrend Driver, Convenience, Digital Living, Diversity and Inclusion, Environmental Shifts and Pressures as a Megatrend Driver, Experience More, Personalisation, Population Change as a Megatrend Driver, Premiumisation, Pursuit of Value, Shifting Economic Power as a Megatrend Driver, Shifting Market Frontiers, Shopper Reinvented, Sustainable Living, Technology as a Megatrend Driver, Wellness.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Experience more and consumer goods and services
  • Implications for future growth