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Analyzing Financial, Business, and Educational Preferences of Saudi Arabian Audiences: A Comparative Study of Personal Finance Apps in the UK and US

  • PDF Icon


  • 20 Pages
  • September 2023
  • Region: Saudi Arabia, United Kingdom, United States
  • Molfar
  • ID: 5867883

This report offers a comprehensive overview of personal finance apps in the UK and the US, as well as the most popular apps within the Finance, Business, and Education categories in Saudi Arabia, covering the period from April 2021 to April 2022. The analysis includes a curated list of apps:

For the UK:

  • Moneyhub - Your Money Manager
  • Emma - Budget Planner Tracker
  • Plum - Save Money and Invest
  • Budget Planner - Snoop Finance

For the US:

  • Mint - Budget Planner & Tracker,
  • EveryDollar - Budget Your Money,
  • YNAB (You Need A Budget)
  • Truebill Budget & Bill Tracker
  • Wally - Smart Personal Finance,
  • PocketGuard
  • WalletIQ

For Saudi Arabia:

A comprehensive selection of around 4.5k apps, including

  • AlRajhi Mobile
  • Sweatcoin Walking Step Counter
  • stc pay
  • SNB AlAhli Mobile
  • tamara - Shop & Split Payments
  • Tabby - Shop now. Pay later‪.
  • EMKAN Finance
  • Alinma Bank - تطبيق الإنماء
  • SNB Onboarding
  • Microsoft Teams
  • ZOOM Cloud Meetings
  • Eatmarna
  • SNB AlAhli Mobile
  • SNB
  • AlAhli Mobile
  • WhatsApp Business
  • EMKAN Finance
  • MEGA
  • Microsoft Outlook

Key Highlights:

  • For Saudi Arabia: Insights into downloads and revenue data of apps within the Finance, Business, and Education categories.
  • Saudi Arabia: Detailed downloads and revenue data for 2 specific personal Finance apps - YNAB (You Need A Budget) and طويق - حساب مالي.
  • UK: Downloads and revenue data for 4 specific personal Finance apps - Moneyhub - Your Money Manager, Emma - Budget Planner Tracker, Plum - Save Money and Invest, and Budget Planner Snoop Finance.
  • US: Downloads and revenue data for 7 specific personal Finance apps - Mint: Budget Planner & Tracker, EveryDollar: Budget Your Money, YNAB (You Need A Budget), Truebill Budget & Bill Tracker, Wally: Smart Personal Finance, PocketGuard, and WalletIQ.
  • Global: Downloads and revenue data for 3 personal Finance apps categorized by country - Spendee Budget & Money Tracker, YNAB (You Need A Budget), Wally: Smart Personal Finance.

Reasons for Procurement:

  • Competitive Analysis: Monitor competitors within the Finance, Business, and Education categories across diverse countries.
  • Enhanced Market Campaigns: Utilize downloads and revenue data to optimize marketing campaigns.
  • Strategic Insights: Determine the top countries based on competitor downloads and revenue.

Additional Benefits:

  • Data in both PDF and Excel formats, enabling versatile usage and analysis.


The report had two primary goals. Firstly, it aimed to gather data on mobile apps within the finance, business, and education categories in Saudi Arabia, evaluating their performance. Secondly, it sought to assess personal finance apps in the UK and the US. To achieve this, the report employed Sensor Tower, a digital intelligence tool, to search for relevant apps based on categories, keywords, and geographical criteria. The gathered apps were subsequently organized by their total downloads and, if applicable, revenue.

Target Market

The report focusing on app analysis in the Finance, Business, and Education categories across Saudi Arabia, the UK, and the US holds significant utility for the following groups:

  • Financial Institutions and Corporations: Banks, financial establishments, and corporate entities aiming to broaden their presence within Saudi Arabia's finance sector stand to gain substantial insights. By comprehending user behaviors, inclinations, and trends in the finance category, they can tailor their services and offerings more effectively.

  • Fintech Companies and Startups: Fintech enterprises and emerging startups dedicated to crafting personal finance apps can leverage the report for comprehensive market research. This includes the analysis of successful apps and the assimilation of insights regarding user preferences and behaviors prevalent in the UK and US markets.

  • Business Development and Market Research Firms: Enterprises specialized in market research and business expansion can acquire the report to bestow valuable insights upon clients pursuing entry or expansion endeavors within the specified geographical markets. This knowledge serves as a cornerstone for strategic decision-making.

  • Education Institutions and Edtech Companies: Educational establishments, schools, and edtech enterprises harbor a vested interest in understanding the proclivities and requisites of the Saudi Arabian audience within the education realm. The report can inform their strategies and offerings to more effectively cater to the target audience.

  • Consumer Research and Market Analysts: Consumer research firms and market analysts can procure the report to amass a wealth of data regarding user adoption, app usage trends, and consumer predilections linked to personal finance apps within both the UK and US landscapes. This comprehensive data serves as a foundation for generating intricate market reports and insights.

  • Investors and Venture Capital Firms: Investors displaying an interest in the Saudi Arabian market, particularly within the finance, business, and education domains, can employ the report to assess the array of opportunities at hand. By gaining insight into consumer behavior and discerning the prevailing market dynamics, they can make well-informed investment decisions.

By addressing these distinct customer segments, the report encompassing Saudi Arabian, UK, and US app analysis within the Finance, Business, and Education categories lends invaluable insights into audience inclinations, behaviors, and trends within these pivotal sectors. This, in turn, empowers organizations and investors to adopt data-driven strategies, thereby elevating their market pursuits.

Table of Contents

  • Summary
  • Saudi Arabia (Finance, Business, Education)
  • UK Finance Apps (UK downloads)
  • US Finance Apps (US downloads)
  • KSA Finance Apps (KSA downloads)
  • Other Apps (Downloads)
  • Other Apps (Revenue)

Executive Summary

In the ever-evolving realm of mobile applications, the Finance, Business, and Education categories have risen as pivotal sectors, catering to the diverse requirements of consumers, entrepreneurs, and learners. This report delves into an analysis of the performance of apps within these three categories in the Saudi Arabian market. Additionally, it examines the prominent personal finance management apps in the markets of the United Kingdom and the United States. Through a deep exploration of key performance indicators, encompassing total downloads and generated revenue by a curated list of apps, this study aims to illuminate trends, preferences, and the market potential prevailing in each respective country.

The report encompasses the following chapters:

  • Summary: This section offers an overview of the total downloads and revenue within the Finance, Business, and Education categories over the past 12 months (April 2021 - March 2022). Graphs visually depict the distribution of each category by downloads and revenue percentages. The top 10 apps in each of these categories are highlighted for both iOS and Android operating systems. Moreover, the report presents the dynamic nature of monthly downloads of personal finance apps in the UK and US.

  • Saudi Arabia (Finance, Business, Education): This segment furnishes a list of 1500 apps, complete with information about publishers, total downloads, and revenue. These figures are categorized by specific categories and operating systems.

  • UK Finance Apps (UK downloads): For the UK, the report delves into the monthly downloads and revenue of four personal finance apps, categorized by operating system.

  • US Finance Apps (US downloads): Similar to the UK section, the report scrutinizes the monthly downloads and revenue of seven personal finance apps in the US, also categorized by operating system.

  • KSA Finance Apps (KSA downloads): The report provides insights into the monthly downloads and revenue of four personal finance apps in Saudi Arabia, once again categorized by operating system.

  • Other Apps (Downloads) and Other Apps (Revenue): This section sheds light on the monthly downloads and revenue of three personal finance apps - Spendee Budget & Money Tracker, YNAB (You Need A Budget), and Wally: Smart Personal Finance—across 95 countries. The data is again categorized by operating system.

Companies Mentioned

  • Al Rajhi Banking
  • Alinma Bank
  • Binance LTD
  • Cake Corp
  • Duolingo
  • Emkan for Financing
  • Faylasof LTD
  • Google LLC
  • GOSI (General Organization for Social Insurance)
  • Huloul
  • Kutubi
  • mada Pay
  • Microsoft Corporation
  • Ministry of Hajj and Umrah
  • Mohammed Mohammed
  • MOMRA (Ministry of Municipal and Rural Affairs)
  • Noon Academy
  • Ramzi Salha
  • Saudi Electricity Co
  • STCPay
  • Sweatco Ltd
  • Tabby FZ LLC
  • Tamara FZE
  • Tatweer for Educational Services
  • The Saudi National Bank
  • Toca Boca AB
  • Western Union Android Apps
  • WhatsApp Inc
  • Zoom Video Communications