Sports Tourism Market Report and Forecast 2025-2034

The global sports tourism market value attained approximately USD 609.42 Billion in 2024. The market is estimated to grow at a CAGR of 16.70% in the forecast period of 2025-2034, reaching a value of around USD 2.85 trillion by 2034.

Global Sports Tourism Market Growth

Sports tourism refers to a type of tourism that is related to engagement or participation in a sporting event. It can involve attending an international or a local sports tournament, participating in a sport, and visiting places with historical significance to sports, among others.

A key sports tourism market trend and dynamic is the increasing popularity of major sporting events, such as the FIFA World Cup, Formula One, Superbowl, and the Olympics, that attract both domestic and international travellers. Moreover, aggressive marketing strategies and expanding sporting infrastructure are also adding to the popularity of sports tourism.

Global Sports Tourism Market Analysis

Technological advancements such as augmented reality (AR) and virtual reality (VR) provide an interactive experience to fans, promoting the sports tourism industry growth. The development of smart stadiums and the increasing demand for immersive experiences by fans are expected to boost the deployment of technologies like IoT and data analytics in sports tourism.

Governments globally are improving sporting infrastructure to promote sports tourism and drive overall economic growth. This, coupled with the rising desire for fitness-driven vacations, is expected to aid the sports tourism market demand in the coming years.

Global Sports Tourism Industry Outlook

The growth of the sports tourism market is being boosted as, according to Vibrant Gujarat 2024, the Indian sports industry is witnessing robust growth, expanding from USD 26.4 billion in CY20 to an estimated USD 94.1 billion by CY27, achieving a CAGR of 19.9%. In CY21, the industry grew to USD 31.7 billion, marking a 20.1% increase from the previous year. This upward trend continued in CY22, with the industry reaching USD 38.0 billion, reflecting a growth rate of 19.9%. By CY23, the market grew to USD 45.5 billion, maintaining a steady CAGR of 19.9%. Projections for the coming years suggest a sustained growth trajectory, with the industry anticipated to reach USD 54.6 billion in CY24, USD 65.4 billion in CY25, and USD 78.5 billion in CY26, further boosting sports tourism market revenue.

Increasing global interest in sports events and tourism drives the growth of the sports tourism market, attracting a diverse audience, and boosting local economies.

• The market features a wide range of sports activities and events, catering to various interests and demographics, enhancing appeal and inclusivity.
• Sports tourism generates significant revenue through ticket sales, hospitality, and merchandise, benefiting local businesses and infrastructure.

Demand for sports tourism can be seasonal, leading to fluctuating revenue and occupancy rates in destinations.

• Travel, accommodation, and event expenses can be prohibitive, limiting access and affordability for some potential tourists.
• Effective sports tourism relies on the availability and quality of infrastructure, which may be lacking in some regions.

Expanding interest in sports tourism in developing regions presents opportunities for growth and diversification.

• Innovations like virtual reality and enhanced digital experiences can attract tech-savvy tourists and broaden sports tourism demand growth.
• Hosting international sports events and tournaments offers the potential to increase global exposure and attract diverse audiences.

Economic downturns or instability can reduce discretionary spending on travel and sports-related activities.

• The environmental footprint of sports tourism can lead to negative perceptions and regulatory challenges.
• Health crises and travel restrictions can significantly impact tourism, affecting both visitor numbers and event schedules.

Key Players in the Global Sports Tourism Market and their Key Initiatives

Navigo Tours LLC

• introduced exclusive packages for major global sports events.
• Launched eco-friendly sports tourism options to meet the growing demand of the sports tourism market.

BAC Sport Limited

• launched exclusive sports travel packages.
• Introduced VIP hospitality services.

Destination Sports Group Limited

• launched tailored travel packages for major international sports events.
• Launched sustainability-focused sports tourism packages to capture the sports tourism market opportunities.

Gullivers Sports Travel Ltd.

• introduced VIP packages for major international sporting events.
• Enhanced digital booking platform to improve customer experience.

Global Sports Tourism Industry Segmentation

“Global Sports Tourism Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Domestic
• International

Market Breakup by Sports Type

• Soccer/Football
• Cricket
• Basketball
• Tennis
• Hockey
• Others

Market Breakup by Tourism Type

• Active
• Passive
• Nostalgia

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Sports Tourism Market Share

The growth of the sports tourism industry is significantly driven by domestic sports tourism, which holds a substantial share due to the absence of visa requirements and ease of travel. Sports enthusiasts can conveniently travel to a domestic league using intra-region modes of transportation such as trains and buses, which offer affordable and comfortable journeys.

Evolving consumer behaviours, the growing spending on leisure, and the rising popularity of short weekend trips are also aiding the segment’s growth. Moreover, the increasing attempts by governments to promote domestic sports tourism, the frenzy of sports such as cricket and football, and the willingness of fans to spend on witnessing live matches are likely to aid the overall sports tourism market demand in the coming years.

Active Tourism includes engaging in sports and physical activities, offering tourists immersive experiences that enhance physical health and relaxation. This type of tourism boosts local economies by increasing spending on lodging, dining, and equipment, further driving sports tourism industry revenue.

Passive Tourism focuses on attending sports events as spectators, providing enjoyment without physical effort while enabling cultural and social interactions. It has a substantial economic impact through ticket sales, merchandise, and hospitality services, fostering job creation and long-term tourism growth. Both forms significantly contribute to the growth of the sports tourism market in distinct and meaningful ways.

Leading Companies in the Sports Tourism Market

The companies operate in sports tourism, focusing on the organisation and management of sports travel packages and events. They prioritise providing outstanding experiences and serve both amateur and professional athletes by offering customised solutions for sports teams, enthusiasts, and corporate clients.

• Navigo Tours LLC
• BAC Sport Limited
• DreamTeam Italy srl
• Destination Sport Group Limited
• Gullivers Sports Travel Ltd.
• AllSports International
• Australian Sports Tours
• Sportsnet Corporation Pty Ltd
• DTB Sports Hospitality and Event Management Limited
• Premium Sport Tours Pty. Ltd.
• XLSportsTours
• TravelOsports
• Others