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Global Crackers Market Report and Forecast 2023-2028

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    Report

  • 168 Pages
  • August 2023
  • Region: Global
  • Expert Market Research
  • ID: 5868128
According to the report the global crackers market reached a value of USD 22.53 billion in 2022. Aided by the global population's growing penchant for convenient snack items and the diverse applications of crackers in numerous culinary contexts, the market is projected to further grow at a CAGR of 4.51% between 2023 and 2028 to reach a value of USD 30.55 billion by 2028.

Crackers, essentially baked goods typically made from grain flour, have stood the test of time as popular snack items. They are available in various flavours, textures, and nutritional profiles, catering to a diverse global palate. From being paired with cheeses, wines, and dips to serving as a base in canapés, their versatility in culinary applications is immense. Not only are they consumed for their delightful crunch and flavour, but modern-day crackers are also being formulated to provide an array of health benefits.

The shift in global dietary patterns plays a pivotal role in steering the crackers market trajectory. As consumers worldwide become more health-conscious, there's a marked transition from calorie-laden snacks to those offering nutritional benefits. Crackers, especially those made with whole grains, seeds, and devoid of excessive salts and sugars, have gained prominence among the health-aware demographic. They fit seamlessly into various diets, be it keto, gluten-free, or vegan, further broadening their appeal.

Additionally, the growing trend of gourmet snacking has substantially elevated the stature of crackers, boosting the crackers market development. With the rise of cheese platters, wine pairing, and fine dining, crackers have found a place in upscale restaurants, wine tasting events, and luxury hotel menus. Their ability to complement a range of flavours, from sweet jams to tangy cheeses, underscores their universal appeal and ensures their place in gourmet cuisine.

In the culinary world, crackers also don multiple hats. Beyond being a snack, they are crushed and used as breading for fried foods, blended into pie crusts, or incorporated into salads for added crunch. Such diverse applications in the food industry accentuate their demand and contribute to crackers market growth.

The global push towards sustainable and organic foods is yet another driver for the market growth. Organic crackers, made with non-GMO ingredients and free from synthetic pesticides, are rapidly gaining traction. Their perceived health benefits, coupled with eco-friendly production practices, resonate with the modern, environmentally conscious consumer, propelling the market demand.

Moreover, the packaging innovations in the cracker segment deserve a mention. From resealable packs ensuring freshness to portion-controlled packets promoting mindful snacking, the packaging is no longer just about aesthetics. It plays a crucial role in enhancing product shelf life, ensuring product integrity during transit, and aligning with the consumer's convenience and sustainability preferences, accelerating the crackers market expansion.

Market Segmentation

The market can be divided based on product type, distribution channel, and region.

Market Breakup by Product Type

  • Sandwich Crackers
  • Saltine Crackers
  • Graham Crackers

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Online
  • Others

Market Breakup by Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global crackers companies. Some of the major key players explored in the report are as follows:
  • Intersnack Group GmbH & Co. KG
  • Kellogg Company
  • Mondelez International, Inc. (Mondelez Global LLC)
  • PepsiCo, Inc
  • Campbell Soup Company (Lance)
  • Arnott's Biscuits Limited
  • Britannia Industries Limited
  • Westminster Cracker Company Inc.
  • Galbusera S.p.A
  • Mary’s Gone Crackers, Inc.
  • Others

About the Publisher

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*The publisher always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.

Table of Contents

1 Preface2 Report Coverage - Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Crackers Market Analysis
8.1 Key Industry Highlights
8.2 Global Crackers Historical Market (2018-2022)
8.3 Global Crackers Market Forecast (2023-2028)
8.4 Global Crackers Market by Product Type
8.4.1 Sandwich Crackers
8.4.1.1 Historical Trend (2018-2022)
8.4.1.2 Forecast Trend (2023-2028)
8.4.2 Saltine Crackers
8.4.2.1 Historical Trend (2018-2022)
8.4.2.2 Forecast Trend (2023-2028)
8.4.3 Graham Crackers
8.4.3.1 Historical Trend (2018-2022)
8.4.3.2 Forecast Trend (2023-2028)
8.5 Global Crackers Market by Distribution Channels
8.5.1 Supermarkets and Hypermarkets
8.5.1.1 Historical Trend (2018-2022)
8.5.1.2 Forecast Trend (2023-2028)
8.5.2 Convenience Stores
8.5.2.1 Historical Trend (2018-2022)
8.5.2.2 Forecast Trend (2023-2028)
8.5.3 Online
8.5.3.1 Historical Trend (2018-2022)
8.5.3.2 Forecast Trend (2023-2028)
8.5.4 Others
8.5.4.1 Historical Trend (2018-2022)
8.5.4.2 Forecast Trend (2023-2028)
8.6 Global Crackers Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2022)
8.6.1.2 Forecast Trend (2023-2028)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2022)
8.6.2.2 Forecast Trend (2023-2028)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2022)
8.6.3.2 Forecast Trend (2023-2028)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2022)
8.6.4.2 Forecast Trend (2023-2028)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2022)
8.6.5.2 Forecast Trend (2023-2028)
9 North America Crackers Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2022)
9.1.2 Forecast Trend (2023-2028)
9.2 Canada
9.2.1 Historical Trend (2018-2022)
9.2.2 Forecast Trend (2023-2028)
10 Europe Crackers Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2022)
10.1.2 Forecast Trend (2023-2028)
10.2 Germany
10.2.1 Historical Trend (2018-2022)
10.2.2 Forecast Trend (2023-2028)
10.3 France
10.3.1 Historical Trend (2018-2022)
10.3.2 Forecast Trend (2023-2028)
10.4 Italy
10.4.1 Historical Trend (2018-2022)
10.4.2 Forecast Trend (2023-2028)
10.5 Others
11 Asia Pacific Crackers Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2022)
11.1.2 Forecast Trend (2023-2028)
11.2 Japan
11.2.1 Historical Trend (2018-2022)
11.2.2 Forecast Trend (2023-2028)
11.3 India
11.3.1 Historical Trend (2018-2022)
11.3.2 Forecast Trend (2023-2028)
11.4 ASEAN
11.4.1 Historical Trend (2018-2022)
11.4.2 Forecast Trend (2023-2028)
11.5 Australia
11.5.1 Historical Trend (2018-2022)
11.5.2 Forecast Trend (2023-2028)
11.6 Others
12 Latin America Crackers Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2022)
12.1.2 Forecast Trend (2023-2028)
12.2 Argentina
12.2.1 Historical Trend (2018-2022)
12.2.2 Forecast Trend (2023-2028)
12.3 Mexico
12.3.1 Historical Trend (2018-2022)
12.3.2 Forecast Trend (2023-2028)
12.4 Others
13 Middle East and Africa Crackers Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2022)
13.1.2 Forecast Trend (2023-2028)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2022)
13.2.2 Forecast Trend (2023-2028)
13.3 Nigeria
13.3.1 Historical Trend (2018-2022)
13.3.2 Forecast Trend (2023-2028)
13.4 South Africa
13.4.1 Historical Trend (2018-2022)
13.4.2 Forecast Trend (2023-2028)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Competitive Landscape
15.1 Market Structure
15.2 Company Profiles
15.2.1 Intersnack Group GmbH & Co. KG
15.2.1.1 Company Overview
15.2.1.2 Product Portfolio
15.2.1.3 Demographic Reach and Achievements
15.2.1.4 Certifications
15.2.2 Kellogg Company
15.2.2.1 Company Overview
15.2.2.2 Product Portfolio
15.2.2.3 Demographic Reach and Achievements
15.2.2.4 Certifications
15.2.3 Mondelez International, Inc. (Mondelez Global LLC)
15.2.3.1 Company Overview
15.2.3.2 Product Portfolio
15.2.3.3 Demographic Reach and Achievements
15.2.3.4 Certifications
15.2.4 PepsiCo, Inc
15.2.4.1 Company Overview
15.2.4.2 Product Portfolio
15.2.4.3 Demographic Reach and Achievements
15.2.4.4 Certifications
15.2.5 Campbell Soup Company (Lance)
15.2.5.1 Company Overview
15.2.5.2 Product Portfolio
15.2.5.3 Demographic Reach and Achievements
15.2.5.4 Certifications
15.2.6 Arnott's Biscuits Limited
15.2.6.1 Company Overview
15.2.6.2 Product Portfolio
15.2.6.3 Demographic Reach and Achievements
15.2.6.4 Certifications
15.2.7 Britannia Industries Limited
15.2.7.1 Company Overview
15.2.7.2 Product Portfolio
15.2.7.3 Demographic Reach and Achievements
15.2.7.4 Certifications
15.2.8 Westminster Cracker Company Inc.
15.2.8.1 Company Overview
15.2.8.2 Product Portfolio
15.2.8.3 Demographic Reach and Achievements
15.2.8.4 Certifications
15.2.9 Galbusera S.p.A
15.2.9.1 Company Overview
15.2.9.2 Product Portfolio
15.2.9.3 Demographic Reach and Achievements
15.2.9.4 Certifications
15.2.10 Mary’s Gone Crackers, Inc.
15.2.10.1 Company Overview
15.2.10.2 Product Portfolio
15.2.10.3 Demographic Reach and Achievements
15.2.10.4 Certifications
15.2.11 Others
16 Key Trends and Developments in the Market

Companies Mentioned

  • Intersnack Group GmbH & Co. KG
  • Kellogg Company
  • Mondelez International, Inc. (Mondelez Global LLC)
  • PepsiCo, Inc
  • Campbell Soup Company (Lance)
  • Arnott’s Biscuits Limited
  • Britannia Industries Limited
  • Westminster Cracker Company Inc.
  • Galbusera S.p.A
  • Mary’s Gone Crackers, Inc.

Methodology

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