Global Crackers Market Report and Forecast 2023-2028

According to the report the global crackers market reached a value of USD 22.53 billion in 2022. Aided by the global population's growing penchant for convenient snack items and the diverse applications of crackers in numerous culinary contexts, the market is projected to further grow at a CAGR of 4.51% between 2023 and 2028 to reach a value of USD 30.55 billion by 2028.

Crackers, essentially baked goods typically made from grain flour, have stood the test of time as popular snack items. They are available in various flavours, textures, and nutritional profiles, catering to a diverse global palate. From being paired with cheeses, wines, and dips to serving as a base in canapés, their versatility in culinary applications is immense. Not only are they consumed for their delightful crunch and flavour, but modern-day crackers are also being formulated to provide an array of health benefits.

The shift in global dietary patterns plays a pivotal role in steering the crackers market trajectory. As consumers worldwide become more health-conscious, there's a marked transition from calorie-laden snacks to those offering nutritional benefits. Crackers, especially those made with whole grains, seeds, and devoid of excessive salts and sugars, have gained prominence among the health-aware demographic. They fit seamlessly into various diets, be it keto, gluten-free, or vegan, further broadening their appeal.

Additionally, the growing trend of gourmet snacking has substantially elevated the stature of crackers, boosting the crackers market development. With the rise of cheese platters, wine pairing, and fine dining, crackers have found a place in upscale restaurants, wine tasting events, and luxury hotel menus. Their ability to complement a range of flavours, from sweet jams to tangy cheeses, underscores their universal appeal and ensures their place in gourmet cuisine.

In the culinary world, crackers also don multiple hats. Beyond being a snack, they are crushed and used as breading for fried foods, blended into pie crusts, or incorporated into salads for added crunch. Such diverse applications in the food industry accentuate their demand and contribute to crackers market growth.

The global push towards sustainable and organic foods is yet another driver for the market growth. Organic crackers, made with non-GMO ingredients and free from synthetic pesticides, are rapidly gaining traction. Their perceived health benefits, coupled with eco-friendly production practices, resonate with the modern, environmentally conscious consumer, propelling the market demand.

Moreover, the packaging innovations in the cracker segment deserve a mention. From resealable packs ensuring freshness to portion-controlled packets promoting mindful snacking, the packaging is no longer just about aesthetics. It plays a crucial role in enhancing product shelf life, ensuring product integrity during transit, and aligning with the consumer's convenience and sustainability preferences, accelerating the crackers market expansion.

Market Segmentation

The market can be divided based on product type, distribution channel, and region.

Market Breakup by Product Type

• Sandwich Crackers
• Saltine Crackers
• Graham Crackers

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and acquisitions and mergers, among other major developments, of the global crackers companies. Some of the major key players explored in the report are as follows:

• Intersnack Group GmbH & Co. KG
• Kellogg Company
• Mondelez International, Inc. (Mondelez Global LLC)
• PepsiCo, Inc
• Campbell Soup Company (Lance)
• Arnott's Biscuits Limited
• Britannia Industries Limited
• Westminster Cracker Company Inc.
• Galbusera S.p.A
• Mary’s Gone Crackers, Inc.
• Others

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*The publisher always strives to provide you with the latest information. The numbers in the article are only indicative and may be different from the actual report.