Online Video Platform Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

Online video platform market size reached around USD 1.02 billion in 2024. The market is projected to grow at a CAGR of 13.30% between 2025 and 2034 to reach nearly USD 3.59 billion by 2034.

North America accounted for the largest market share in 2020 and is likely to retain its dominance over the forecast period. Improvements in broadband networks and mobile technology are gaining momentum in the region, thereby increasing the number of digital video viewers, particularly in the United States. Furthermore, the growing demand for smartphones and advancements in technology is also anticipated to fuel the industry growth.

The Asia-Pacific is anticipated to be the fastest-growing market during the forecast period. The increasing adoption of smart devices such as smartphones, laptops, personal computers, and tablets, among others, coupled with the rising number of internet subscribers and social media, are the factors propelling the regional market growth.

On the basis of the application, the enterprise segment is projected to dominate the market in 2020. Based on product type, the services segment is expected to hold the major market share in the global online video platform industry. Online video platforms offer a reliable and scalable approach to broadcast live and on-demand content, which is propelling the industry growth.

Online Video Platform Market Segmentation

With the rise of digital marketing services, online video platforms have become one of the most prevalent means of advertisement across the globe. Online video platforms are used by individuals for viewing and uploading pre-recorded videos, as well as streaming live videos at any point in time. Additionally, they are widely being used by brands to create a market presence, along with providing information in an interactive manner. Online video platforms have content management system (CMS) wherein users can sign in, upload, monetize their videos, and access video analytical tools, which provide engagement analytics such as locations, impressions, unique views, total video views, and video watch time.

The major model types in the global online video platform market are:

• UGC Model
• DIY Model
• SaaS Model

The industry can be bifurcated based on its product type into:

• Software
• Services

The industry can be broadly categorised on the basis of its end-use segments into:

• Media and Entertainment Industry
• Enterprises
• Others

The report looks into the regional markets in the industry like

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Online Video Platform Market Analysis

The increasing internet penetration, along with the escalating sales of smartphones, laptops, tablets, personal computers (PCs), and smart televisions (TVs), exhibits some of the significant factors augmenting the online video platform market growth. The rising adoption of online video streaming over conventional platforms are further resulting in the increasing expenditure on online advertisements across the globe, which is further aiding the growth of the industry globally. The increasing adoption of cloud technology is also propelling the growth of the industry.

Online video platform is a cost-effective medium that facilitates in achieving seamless video content deliverance to the desired audience. Additionally, the rapid inclination of consumers towards online video streaming is creating ample opportunities for brand owners to invest in video initiatives, as well as campaigns for B2C and B2B communication. Furthermore, numerous e-commerce companies are going live on platforms such as Facebook, YouTube, and Instagram to endorse their products. These factors are expected to drive the growth of the online video platform industry in the forecast period.

Competitive Landscape

The report presents a detailed analysis of the following key players in the global online video platform market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

• Dalet Digital Media Systems USA Inc.
• MediaMelon, Inc.
• Akamai Technologies
• Kaltura Inc.
• Panopto
• Brightcove Inc.
• Others

The comprehensive report looks into the macro and micro aspects of the industry. The report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.