1h Free Analyst Time
The Ad tech software market is forecasted to grow by USD 11.03 bn during 2022-2027, accelerating at a CAGR of 7.95% during the forecast period. The report on the Ad tech software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing internet and smartphone penetration, improved user experience, and emerging trend of social media.
The Ad tech software market is segmented as below:
By End-user
- Retail and consumer goods
- IT and telecom
- BFSI
- Media and entertainment
- Others
By Deployment
- Cloud-based
- On-premise
By Geographical Landscape
- North America
- Europe
- APAC
- Middle East and Africa
- South America
The report on the Ad tech software market covers the following areas:
- Ad tech software market sizing
- Ad tech software market forecast
- Ad tech software market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
List of Exhibits
Executive Summary
The publisher recognizes the following companies as the key players in the global Ad tech software market: Adform, Adobe Inc., Alphabet Inc., Amazon.com Inc., Criteo SA, InMobi Pte. Ltd., Integral Ad Science Holding Corp., Magnite Inc., MediaMath Inc., Mediaocean LLC, Meta Platforms Inc., Microsoft Corp., NextRoll Inc., OpenX Technologies Inc., PubMatic Inc., Skai, The Trade Desk Inc., Tremor International Ltd, Twitter Inc., and WebFX.Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is integration of AI and machine learning.'
According to the report, one of the major drivers for this market is the increasing internet and smartphone penetration.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adform
- Adobe Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Criteo SA
- InMobi Pte. Ltd.
- Integral Ad Science Holding Corp.
- Magnite Inc.
- MediaMath Inc.
- Mediaocean LLC
- Meta Platforms Inc.
- Microsoft Corp.
- NextRoll Inc.
- OpenX Technologies Inc.
- PubMatic Inc.
- Skai
- The Trade Desk Inc.
- Tremor International Ltd
- Twitter Inc.
- WebFX