The Amazon Prime Day 2023 report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the main trends and consumer attitudes.
Scope
- The number of people participating in Prime Day 2023 was higher than it was for Prime Day 2022.
- Amazon Prime Day shoppers purchased the most from the electricals & technology product category.
- A higher proportion bought forward buying a product in 2023 than in 2022.
Reasons to Buy
- Use our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.
- Understand why consumers did or did not make a Prime Day purchase, to drive appeal of promotional activity in the future.
- Discover which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, to maximise sales potential.
Table of Contents
- Consumer attitudes
- Penetration
- Shopper profile
- Financing attitudes
- Barriers to purchase
- Amazon Prime Day ratings and expectations
- Electricals & technology
- Buying dynamics
- Average spend
- Impulse purchasing
- Clothing & accessories
- Buying dynamics
- Average spend
- Impulse purchasing
- Health & beauty
- Buying dynamics
- Average spend
- Impulse purchasing
- Entertainment & leisure
- Buying dynamics
- Average spend
- Impulse purchasing
- Homewares & furniture
- Buying dynamics
- Average spend
- Impulse purchasing
- Speciality food & drink
- Buying dynamics
- Average spend
- Impulse purchasing
- Miscellaneous
- Buying dynamics
- Average spend
- Impulse purchasing
- Methodology & contacts
- Electricals & technology products purchased, 2023 and 2022
- Clothing & accessories products purchased, 2023 and 2022
- Health & beauty products purchased, 2023 and 2022
- Entertainment & leisure products purchased, 2023 and 2022
- Homewares & furniture products purchased, 2023 and 2022
- Speciality food & drink products purchased, 2023 and 2022
- Miscellaneous items purchased, 2023 and 2022
- Amazon Prime penetration, 2023 and 2022, and by demographic, 2023
- Amazon Prime penetration breakdown, 2023 and 2022, and by demographic, 2023
- Amazon Prime Day shopper penetration, 2023 and 2022, and by demographic, 2023
- Amazon Prime Day shopper profile, 2023
- Financing wellbeing, 2023 and 2022
- Prime Day total spending, 2023 and 2022
- Amazon ratings across key measures, 2023 and 2022
- Barriers to Prime Day purchase, 2023 and 2022
- Prime Day purchase recipients, 2023 and 2022
- Device usage for purchasing Prime Day products, 2023 and 2022
- Fulfilment options for browsing and purchasing Prime Day products, 2023 and 2022
- Impact of timing for Prime Day purchases, 2023 and 2022
- Prime Day sign up behaviours, 2023 and 2022
- Prime Day discount expectations, 2023
- Prime Day agreement and disagreement statements, 2023 and change on 2022
- Electricals & technology penetration overall for 2023 and 2022, and by demographic, 2023
- Average spend on electricals & technology, 2023 and 2022
- Planned/impulse purchases - electricals & technology, 2023 and 2022
- Clothing & accessories penetration overall for 2023 and 2022, and by demographic, 2023
- Average spend on clothing & accessories, 2023 and 2022
- Planned/impulse purchases - clothing & accessories, 2023 and 2022
- Health & beauty penetration overall for 2023 and 2022, and by demographic, 2023
- Average spend on health & beauty, 2023 and 2022
- Planned/impulse purchases - health & beauty, 2023 and 2022
- Entertainment & leisure penetration overall for 2023 and 2022, and by demographic, 2023
- Average spend on entertainment & leisure, 2023 and 2022
- Planned/impulse purchases - entertainment & leisure, 2023 and 2022
- Homewares & furniture penetration overall for 2023 and 2022, and by demographic, 2023
- Average spend on homewares & furniture, 2023 and 2022
- Planned/impulse purchases - Homewares & furniture, 2023 and 2022
- Speciality food & drink penetration overall for 2023 and 2022, and by demographic, 2023
- Average spend on speciality food & drink, 2023 and 2022
- Planned/impulse purchases - Speciality food & drink, 2023 and 2022
- Miscellaneous items penetration overall for 2023 and 2022, and by demographic, 2023
- Average spend on miscellaneous items, 2023 and 2022
- Planned/impulse purchases - Miscellaneous items, 2023 and 2022
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
