Europe Facial Tissues Market Size, Share & Industry Trends Analysis Report By Product Type (Regular, Lotion Infused, Antibacterial, By Packaging Type (Box Pack and Pocket Pack), By Distribution Channel, By Country and Growth Forecast, 2023 - 2030

The Europe Facial Tissues Market should witness market growth of 3.0% CAGR during the forecast period (2023-2030).

Increased hygienic consciousness contributes to the expansion of the market. As people become more aware of personal hygiene, they search for simple and hygienic solutions to meet their daily requirements. Facial tissues offer a convenient and disposable means of daily facial maintenance, which promotes hygiene and prevents infection. Awareness of the health benefits linked to the use of facial tissues has increased the demand for these products and expanded the market.

Increased skin hygiene penetration in emerging markets is a key factor in the expansion of the market. As emerging markets experience economic growth, rising disposable income, and shifting consumer preferences, the demand for hygiene products increases. Expanding into facial tissue paper markets allows facial care companies to reach more consumers. By targeting and monitoring the particular requirements and tastes of these emerging markets, businesses can increase market share, boost volume, and contribute to the overall growth of the market.

Continuously, manufacturers introduce innovative facial tissue products with added moisturizer, aloe vera, fragrances, and antibacterial properties. The premiumization trend has attracted consumers desiring products of higher quality. As the rate of urbanization in Europe continues to rise, more people reside in cities with limited storage space. Due to convenience and reduced imprint, single-use facial tissues are preferred over traditional handkerchiefs. All of these factors are anticipated to contribute to expanding the market in Europe.

The Germany market dominated the Europe Facial Tissues Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $393.7 million by 2030. The UK market is estimated to grow at a CAGR of 2.1% during (2023-2030). Additionally, The France market would showcase a CAGR of 3.7% during (2023-2030).

Based on Product Type, the market is segmented into Regular, Lotion Infused, Antibacterial and Others. Based on Packaging Type, the market is segmented into Box Pack and Pocket Pack. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Online Store, Pharmacies and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Essity AB, Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, The Procter and Gamble Company, Hengan International Group Company Limited, Sofidel Group, Cascades, Inc. (Orchids Paper Products Company), WEPA Hygieneprodukte GmbH, Asia Pulp and Paper Group Sinar Mas, Georgia-Pacific LLC (Koch Industries, Inc.)

Scope of the Study

By Product Type

• Regular
• Lotion Infused
• Antibacterial
• Others

By Packaging Type

• Box Pack
• Pocket Pack

By Distribution Channel

• Supermarket & Hypermarket
• Online Store
• Pharmacies
• Others

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

• Essity AB
• Svenska Cellulosa Aktiebolaget SCA
• Kimberly-Clark Corporation
• The Procter and Gamble Company
• Hengan International Group Company Limited
• Sofidel Group
• Cascades, Inc. (Orchids Paper Products Company)
• WEPA Hygieneprodukte GmbH
• Asia Pulp and Paper Group Sinar Mas
• Georgia-Pacific LLC (Koch Industries, Inc.)

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