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Global Captive Portal Market Size, Share & Industry Trends Analysis Report By Offering (Platform and Services), By End-Use, By Regional Outlook and Forecast, 2023 - 2030

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    Report

  • 217 Pages
  • July 2023
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5868909
The Global Captive Portal Market size is expected to reach $2.3 billion by 2030, rising at a market growth of 13.8% CAGR during the forecast period.

As hotels or restaurants render Wi-Fi access simple, give personalized experiences, make communication easier, collect visitor feedback, provide data insights, and open prospects for monetization, captive portals are widely sought in the hospitality sector. The Hospitality & Leisure segment will capture more than 25% share in the market by 2030. The event's guest WiFi network is immediately made more secure by the presence of a captive portal. Users may be configured to provide a passcode or other personal information on captive portal authentication pages before being granted network access. Wi-Fi networks can be simply maintained by hotel or restaurant personnel due to reliable Wi-Fi solutions and services' consistent, affordable, and centrally managed networking. Some of the factors impacting the market are Increasing marketing activities via the captive portal, Wi-Fi analytics will benefit from a captive portal's increased customer insights, and Ensuring compliance with privacy laws.



Through gathering client information, the presentation of tailored advertising, promotion of special offers, administration of surveys, integration with social media, and the implementation of loyalty programs, captive portals can be a potent instrument for enhancing marketing initiatives. Captive portals let organizations provide users with a branded and immersive experience by utilizing brand colors, logos, and messaging. This delivers a consistent and memorable user experience while supporting brand identity. Moreover, Wi-Fi analytics employ Wi-Fi networks to gather information on gadgets like laptops and smartphones and provide in-depth insight into how the devices behave. Such device behavior data contains details about the Wi-Fi network's coverage area and the activities carried out when connected to the internet via the Wi-Fi network. By obtaining user data during authentication, captive portals present considerable prospects for Wi-Fi analytics. Thus, the market will grow as a result of the benefit of sending users specific messages and the growing acceptance of Wi-Fi analytics in public Wi-Fi and the user-friendliness of its data collection.

However, Security vulnerabilities may be present on captive portals. Users may be tempted to connect with harmful or fraudulent networks that impersonate trustworthy captive portals, putting their data at risk. Additionally, consumers risk data breaches when they enter critical information on an unprotected captive portal. As a result of this configuration, attackers can conduct man-in-the-middle (MITM) attacks, monitoring and maybe changing the data that users and the portal exchange. Users must give their consent promptly, businesses must handle and keep their data securely, and they must provide users with clear and transparent information about the processing of their data. Thus, the market will experience a decline as a result of the privacy concerns considerations.

End-Use Outlook

By end-use, the market is classified into travel & transportation, hospitality & leisure, shopping malls & retail outlets, entertainment, ISPs, and other end-use. In 2022, the hospitality & leisure segment dominated the market with the maximum revenue share. Due to the captive portal's compelling applications, many hotels, chains, and independent properties have decided to use it to provide guest Wi-Fi connections. During their stay, guests often ask for internet connectivity for pleasure or business needs if they are on the road for work.



Offering Outlook

Based on offering, the market is segmented into platform, and services. The services segment recorded a remarkable revenue share in the market in 2022. Services include managed and professional services. Specialized businesses that concentrate on captive portal solutions also offer professional and managed services for captive portals. These services are intended to support companies in successfully setting up, running, and maximizing their captive portal. Professional services are those provided to support enterprises by professionals, specialists, or experts.



The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Cisco Systems, Inc., Aruba Networks (Hewlett Packard Enterprise Company), Juniper Networks, Inc., Arista Networks, Inc., Extreme Networks, Inc., Enea AB, Netgear, Inc., WatchGuard Technologies, Inc. (Vector Capital Plc), Boingo Wireless, Inc. (DigitalBridge Group, Inc.) and Grandstream Networks, Inc.

Regional Outlook

Region wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region witnessed the largest revenue share in the market. Captive portals contributed to the safe connection and management of IoT devices on Wi-Fi networks as their usage spread across numerous industries in this region. The growth of public spaces like malls, stadiums, airports, and transportation hubs in North America has fueled a rise in demand for these solutions that provide Wi-Fi services to visitors.

Strategies Deployed in the Market

  • May-2023: Juniper Networks, Inc. made enhancement in the Juniper Mist Access Assurance service, an AI-driven enterprise portfolio. The enhanced service would further influence Mist AI and the latest microservices cloud to deliver a complete suite of network access control and policy management functions through the same adjustable and easy framework already consisting of Juniper’s wired access, indoor location, wireless access, SD-WAN, and secure client-to-cloud suite.
  • Mar-2023: Netgear, Inc. introduced the NETGEAR Nighthawk RS700 Router, the first WiFi 7 router. The launched product poses unparalleled power and delivers up to 19Gbps∞ blazing-fast WiFi, beyond double the speed of previous generations.
  • Mar-2023: Boingo Wireless, Inc. joined hands with Shopoff Realty Investments, a real estate investment company. With this collaboration, both companies would build, design and manage extensive DAS and Wi-Fi 6E networks at Dream Las Vegas.
  • Mar-2023: Arista Networks, Inc. announced the launch of the Arista WAN Routing System. This launch would further integrate three new networking portfolios which include enterprise-class routing platforms, the CloudVision Pathfinder Service, and carrier/cloud-neutral internet transit capabilities, to enhance and simplify customer broad area networks.
  • Jun-2023: Grandstream Networks, Inc. intoduced GWN7661, an 802.11ax Wi-Fi 6 access point. The launched product would offer an In-Wall Wi-Fi 6 Access Point ideal for hotels, homes, offices, and commercial facilities, etc.
  • Sep-2022: Grandstream Networks, Inc. unvieled GWN7624, an 802.11ac Wave-2 Wi-Fi access point. The launched product would allow advanced QoS, captive portals, mesh networks, and Wi-Fi speeds up to 2.03Gbps, Wi-Fi access points for hotels, commercial facilities, residential complexes and offices, etc.
  • Nov-2022: Aruba Networks, a subsidiary of Hewlett Packard Enterprise, collaborated with Lookout, Inc., the endpoint to the cloud security company. This collaboration aims to combine the HPE Aruba EdgeConnect Enterprise SD-WAN platform with Lookout's security service edge platform to deliver customers with a best-of-quality secure access service edge architecture that mixes network security with the combined security stack supporting secure web gateway, zero-trust network access, cloud access security broker and data loss protection.
  • May-2022: Extreme Networks partnered with Verizon Business for developing best-in-class network and connectivity insight solutions for stadiums and large venues across EMEA. Large venues and stadiums can create immersive, next-generation fan experiences while getting network insights for driving better business and operational decisions through utilizing the combination of Extreme's Wi-Fi and Wi-Fi Analytics solutions and Verizon's private 5G solution.
  • Jun-2022: Enea AB unveiled the Enea Aptilo Wi-Fi Service Management Platform as a Service (SMP-S). The service is launched to monetize Wi-Fi services for Communication Service Providers.
  • Dec-2022: Boingo Wireless, Inc. rolled out a property-wide Wi-Fi network at the Armed Forces Recreation Center Edelweiss Lodge and Resort situated in Germany’s Bavarian Alps. The launched product would install, create, and manages the Wi-Fi network around the sprawling resort, including rooms, spa, restaurants, meeting spaces, etc.
  • Apr-2022: Netgear introduced WAX615 to its managed wireless access point offerings. The new product aimed to offer a robust WiFi 6 Release 2 technology-based WiFi solution. The new solution would deliver twice the output in contrast to WiFi 6 Release 1 at a more affordable to its immediate predecessor.
  • Oct-2020: Enea AB completed the acquisition of Aptilo, a provider of policy and access control solutions for carrier Wi-Fi and IoT. This acquisition aimed to empower Enea AB's data management suite which would further widen their range with new and existing customers and build interesting business opportunities in the area of 5G, SaaS, and Internet of Things.
  • Jun-2019: Aruba Networks, a subsidiary of Hewlett Packard Enterprise, released a wireless product portfolio completely focused on the requirement of SMB customers which would be aimed at the likes of Cisco's Meraki line and small business Wi-Fi vendors.
  • Jul-2019: Cisco Systems, Inc. partnered with Google LLC, an American multinational technology company. Under this partnership, both companies would launch free high-speed Wi-Fi zones around India through Google’s gStation. Moreover, Cisco Systems, Inc. would enable free, open, high-quality public Wi-Fi to groups across the nation with the gStation platform.

Scope of the Study

Market Segments Covered in the Report:


By Offering

  • Platform
  • Services

By End-Use

  • Hospitality & Leisure
  • Travel & Transportation
  • Entertainment
  • Coworking Spaces
  • ISPs
  • Shopping Malls & Retail Outlets
  • Others

By Geography

  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

  • Cisco Systems, Inc.
  • Aruba Networks (Hewlett Packard Enterprise Company)
  • Juniper Networks, Inc.
  • Arista Networks, Inc.
  • Extreme Networks, Inc.
  • Enea AB
  • Netgear, Inc.
  • WatchGuard Technologies, Inc. (Vector Capital Plc)
  • Boingo Wireless, Inc. (DigitalBridge Group, Inc.)
  • Grandstream Networks, Inc.

Unique Offerings

  • Exhaustive coverage
  • The highest number of Market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Captive Portal Market, by Offering
1.4.2 Global Captive Portal Market, by End-Use
1.4.3 Global Captive Portal Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 Market Share Analysis, 2021
4.2 Porter’s Five Force Analysis
4.3 Strategies Deployed in Captive Portal Market
Chapter 5. Global Captive Portal Market by Offering
5.1 Global Platform Market by Region
5.2 Global Services Market by Region
Chapter 6. Global Captive Portal Market by End-use
6.1 Global Hospitality & Leisure Market by Region
6.2 Global Travel & Transportation Market by Region
6.3 Global Entertainment Market by Region
6.4 Global Coworking Spaces Market by Region
6.5 Global ISPs Market by Region
6.6 Global Shopping Malls & Retail Outlets Market by Region
6.7 Global Others Market by Region
Chapter 7. Global Captive Portal Market by Region
7.1 North America Captive Portal Market
7.1.1 North America Captive Portal Market by Offering
7.1.1.1 North America Platform Market by Country
7.1.1.2 North America Services Market by Country
7.1.2 North America Captive Portal Market by End-use
7.1.2.1 North America Hospitality & Leisure Market by Country
7.1.2.2 North America Travel & Transportation Market by Country
7.1.2.3 North America Entertainment Market by Country
7.1.2.4 North America Coworking Spaces Market by Country
7.1.2.5 North America ISPs Market by Country
7.1.2.6 North America Shopping Malls & Retail Outlets Market by Country
7.1.2.7 North America Others Market by Country
7.1.3 North America Captive Portal Market by Country
7.1.3.1 US Captive Portal Market
7.1.3.1.1 US Captive Portal Market by Offering
7.1.3.1.2 US Captive Portal Market by End-use
7.1.3.2 Canada Captive Portal Market
7.1.3.2.1 Canada Captive Portal Market by Offering
7.1.3.2.2 Canada Captive Portal Market by End-use
7.1.3.3 Mexico Captive Portal Market
7.1.3.3.1 Mexico Captive Portal Market by Offering
7.1.3.3.2 Mexico Captive Portal Market by End-use
7.1.3.4 Rest of North America Captive Portal Market
7.1.3.4.1 Rest of North America Captive Portal Market by Offering
7.1.3.4.2 Rest of North America Captive Portal Market by End-use
7.2 Europe Captive Portal Market
7.2.1 Europe Captive Portal Market by Offering
7.2.1.1 Europe Platform Market by Country
7.2.1.2 Europe Services Market by Country
7.2.2 Europe Captive Portal Market by End-use
7.2.2.1 Europe Hospitality & Leisure Market by Country
7.2.2.2 Europe Travel & Transportation Market by Country
7.2.2.3 Europe Entertainment Market by Country
7.2.2.4 Europe Coworking Spaces Market by Country
7.2.2.5 Europe ISPs Market by Country
7.2.2.6 Europe Shopping Malls & Retail Outlets Market by Country
7.2.2.7 Europe Others Market by Country
7.2.3 Europe Captive Portal Market by Country
7.2.3.1 Germany Captive Portal Market
7.2.3.1.1 Germany Captive Portal Market by Offering
7.2.3.1.2 Germany Captive Portal Market by End-use
7.2.3.2 UK Captive Portal Market
7.2.3.2.1 UK Captive Portal Market by Offering
7.2.3.2.2 UK Captive Portal Market by End-use
7.2.3.3 France Captive Portal Market
7.2.3.3.1 France Captive Portal Market by Offering
7.2.3.3.2 France Captive Portal Market by End-use
7.2.3.4 Russia Captive Portal Market
7.2.3.4.1 Russia Captive Portal Market by Offering
7.2.3.4.2 Russia Captive Portal Market by End-use
7.2.3.5 Spain Captive Portal Market
7.2.3.5.1 Spain Captive Portal Market by Offering
7.2.3.5.2 Spain Captive Portal Market by End-use
7.2.3.6 Italy Captive Portal Market
7.2.3.6.1 Italy Captive Portal Market by Offering
7.2.3.6.2 Italy Captive Portal Market by End-use
7.2.3.7 Rest of Europe Captive Portal Market
7.2.3.7.1 Rest of Europe Captive Portal Market by Offering
7.2.3.7.2 Rest of Europe Captive Portal Market by End-use
7.3 Asia Pacific Captive Portal Market
7.3.1 Asia Pacific Captive Portal Market by Offering
7.3.1.1 Asia Pacific Platform Market by Country
7.3.1.2 Asia Pacific Services Market by Country
7.3.2 Asia Pacific Captive Portal Market by End-use
7.3.2.1 Asia Pacific Hospitality & Leisure Market by Country
7.3.2.2 Asia Pacific Travel & Transportation Market by Country
7.3.2.3 Asia Pacific Entertainment Market by Country
7.3.2.4 Asia Pacific Coworking Spaces Market by Country
7.3.2.5 Asia Pacific ISPs Market by Country
7.3.2.6 Asia Pacific Shopping Malls & Retail Outlets Market by Country
7.3.2.7 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Captive Portal Market by Country
7.3.3.1 China Captive Portal Market
7.3.3.1.1 China Captive Portal Market by Offering
7.3.3.1.2 China Captive Portal Market by End-use
7.3.3.2 Japan Captive Portal Market
7.3.3.2.1 Japan Captive Portal Market by Offering
7.3.3.2.2 Japan Captive Portal Market by End-use
7.3.3.3 India Captive Portal Market
7.3.3.3.1 India Captive Portal Market by Offering
7.3.3.3.2 India Captive Portal Market by End-use
7.3.3.4 South Korea Captive Portal Market
7.3.3.4.1 South Korea Captive Portal Market by Offering
7.3.3.4.2 South Korea Captive Portal Market by End-use
7.3.3.5 Singapore Captive Portal Market
7.3.3.5.1 Singapore Captive Portal Market by Offering
7.3.3.5.2 Singapore Captive Portal Market by End-use
7.3.3.6 Malaysia Captive Portal Market
7.3.3.6.1 Malaysia Captive Portal Market by Offering
7.3.3.6.2 Malaysia Captive Portal Market by End-use
7.3.3.7 Rest of Asia Pacific Captive Portal Market
7.3.3.7.1 Rest of Asia Pacific Captive Portal Market by Offering
7.3.3.7.2 Rest of Asia Pacific Captive Portal Market by End-use
7.4 LAMEA Captive Portal Market
7.4.1 LAMEA Captive Portal Market by Offering
7.4.1.1 LAMEA Platform Market by Country
7.4.1.2 LAMEA Services Market by Country
7.4.2 LAMEA Captive Portal Market by End-use
7.4.2.1 LAMEA Hospitality & Leisure Market by Country
7.4.2.2 LAMEA Travel & Transportation Market by Country
7.4.2.3 LAMEA Entertainment Market by Country
7.4.2.4 LAMEA Coworking Spaces Market by Country
7.4.2.5 LAMEA ISPs Market by Country
7.4.2.6 LAMEA Shopping Malls & Retail Outlets Market by Country
7.4.2.7 LAMEA Others Market by Country
7.4.3 LAMEA Captive Portal Market by Country
7.4.3.1 Brazil Captive Portal Market
7.4.3.1.1 Brazil Captive Portal Market by Offering
7.4.3.1.2 Brazil Captive Portal Market by End-use
7.4.3.2 Argentina Captive Portal Market
7.4.3.2.1 Argentina Captive Portal Market by Offering
7.4.3.2.2 Argentina Captive Portal Market by End-use
7.4.3.3 UAE Captive Portal Market
7.4.3.3.1 UAE Captive Portal Market by Offering
7.4.3.3.2 UAE Captive Portal Market by End-use
7.4.3.4 Saudi Arabia Captive Portal Market
7.4.3.4.1 Saudi Arabia Captive Portal Market by Offering
7.4.3.4.2 Saudi Arabia Captive Portal Market by End-use
7.4.3.5 South Africa Captive Portal Market
7.4.3.5.1 South Africa Captive Portal Market by Offering
7.4.3.5.2 South Africa Captive Portal Market by End-use
7.4.3.6 Nigeria Captive Portal Market
7.4.3.6.1 Nigeria Captive Portal Market by Offering
7.4.3.6.2 Nigeria Captive Portal Market by End-use
7.4.3.7 Rest of LAMEA Captive Portal Market
7.4.3.7.1 Rest of LAMEA Captive Portal Market by Offering
7.4.3.7.2 Rest of LAMEA Captive Portal Market by End-use
Chapter 8. Company Profiles
8.1 Cisco Systems, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.6 SWOT Analysis
8.2 Aruba Networks (Hewlett Packard Enterprise Company)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations & Agreements:
8.2.5.1 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 Juniper Networks, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Arista Networks, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Extreme Networks, Inc.
8.5.1 Company Overview
8.5.1 Financial Analysis
8.5.2 Regional Analysis
8.5.3 Research & Development Expense
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.5 SWOT Analysis
8.6 Enea AB
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Product Group and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.6.5.2 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Netgear, Inc.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segment and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 WatchGuard Technologies, Inc. (Vector Capital Plc)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 SWOT Analysis
8.9 Boingo Wireless, Inc. (DigitalBridge Group, Inc.)
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segment Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.9.4.2 Product Launches and Product Expansions:
8.9.5 SWOT Analysis
8.10. Grandstream Networks, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.10.3 SWOT Analysis
Chapter 9. Winning Imperative for Captive Portal Market

Companies Mentioned

  • Cisco Systems, Inc.
  • Aruba Networks (Hewlett Packard Enterprise Company)
  • Juniper Networks, Inc.
  • Arista Networks, Inc.
  • Extreme Networks, Inc.
  • Enea AB
  • Netgear, Inc.
  • WatchGuard Technologies, Inc. (Vector Capital Plc)
  • Boingo Wireless, Inc. (DigitalBridge Group, Inc.)
  • Grandstream Networks, Inc.

Methodology

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