South America Furniture Market Outlook, 2028

South America's indigenous cultures have had a profound influence on furniture design. Traditional indigenous communities often created furniture using locally sourced materials like wood, fibers, and animal hides. Designs were practical and often featured intricate carvings or woven patterns that held cultural significance. Many South American countries have abundant natural resources, which influence their furniture designs. Furniture crafted from woods like mahogany, cedar, and rosewood showcases the region's focus on utilizing local materials to create functional and aesthetic pieces. Spanish Baroque and Portuguese Colonial styles have left their mark on South American furniture. Elaborate carvings, rich textiles, and dark wood finishes are often seen in furniture designs that reflect these colonial influences. South American cultures are known for their vibrant colors and textiles. These elements are often incorporated into furniture through upholstery, cushions, and decorative fabrics, adding a lively and distinct visual appeal. Craftsmanship holds a significant place in South American furniture culture. Hand-carved details, intricate joinery, and skilled weaving techniques are showcased in furniture pieces that reflect the region's dedication to artistry. In many South American countries, rustic furniture designs are celebrated. These designs often highlight the natural beauty of the materials used, embracing imperfections and showcasing a more relaxed and unrefined aesthetic. Vibrant street art and urban landscapes in South American cities influence furniture designs. Bold colors, graffiti-style patterns, and modern industrial aesthetics often find their way into contemporary furniture pieces.

According to the research report, “South America Furniture Market Outlook, 2028” the market is anticipated to add more than USD 12 Billion market size from 2023 to 2028. Many countries in South America have experienced steady economic growth and urbanization. As incomes rise and more people move to urban areas, there's an increased demand for quality furniture to furnish homes, offices, and commercial spaces. The expansion of the middle class in South America has led to increased disposable income and consumer spending. As people's lifestyles improve, there is a growing appetite for upgrading furniture to reflect their changing social and economic status. Changing lifestyles, influenced by global trends and increasing exposure to international design aesthetics, are pushing consumers to invest in modern and stylish furniture that aligns with contemporary living standards. Home is central to South American cultures, where family gatherings and socializing often take place. This cultural emphasis on the home has led to increased interest in creating comfortable and inviting living spaces. South America's booming tourism industry has fueled demand for furniture in the hospitality sector. Hotels, resorts, restaurants, and other tourist-related businesses require well-furnished spaces to attract and accommodate travelers. The rise in disposable income across South American countries enables consumers to allocate more resources to home improvement and upgrading their living spaces, including furniture purchases. Foreign direct investment (FDI) in South American countries' manufacturing sectors, including furniture, contributes to industry growth. Investments in technology, production processes, and marketing enhance competitiveness. Celebrity endorsements and influencer collaborations in the furniture industry have gained traction. Such partnerships raise awareness and interest among consumers, especially younger demographics.

Based on countries, the Brazil, Argentina and Colombia, among them the Brazil dominate the South American Furniture market in 2022.

Brazil has the largest economy in South America. Its economic strength provides a solid foundation for the growth of various industries, including furniture. The country's robust economic performance fuels consumer spending and supports a thriving furniture market. Brazil's vast population and urbanization have led to a significant demand for furniture. Rapid urbanization drives housing and commercial developments, creating a constant need for furnishing homes, offices, and public spaces. Urbanization in Brazil has led to changes in lifestyle and living preferences. The urban population seeks furniture that is both functional and stylish, aligning with modern urban living. The growth of Brazil's middle class has resulted in higher purchasing power and increased demand for better-quality furniture. This demographic shift fuels the expansion of the furniture market. Certain regions within Brazil, such as Bento Gonçalves and São Bento do Sul, have developed into furniture manufacturing clusters. These clusters foster specialization, collaboration, and innovation within the industry. Environmental consciousness is integrated into Brazilian furniture manufacturing. The use of sustainable materials, eco-friendly production processes, and responsible sourcing appeals to eco-conscious consumers.

Based on the material, the Glass segment is expected to attain a market size in 2022 in the South American furniture market.

Glass furniture has the remarkable ability to create an illusion of spaciousness due to its transparent quality. In smaller or more confined spaces, glass tables, shelves, and other pieces can contribute to an open and airy atmosphere. Glass is an adaptable material that seamlessly complements various design styles, from minimalism to maximalism. It effortlessly integrates into diverse interiors, enhancing the overall aesthetic without overwhelming other elements. While perceived as delicate, tempered glass used in furniture is remarkably durable and resistant to scratches and heat. It is also easy to clean and maintain, which appeals to consumers seeking both aesthetics and practicality. The use of glass furniture is also gaining traction in commercial and hospitality spaces across South America. Hotels, restaurants, and offices incorporate glass elements to create a chic and professional environment. The Art Deco movement has seen resurgence in interior design. Glass, with its clean lines and geometric patterns, aligns well with the Art Deco aesthetic.

Chairs & Stools are expected to have a market share of more in the South America Furniture industry by 2028, according to the material.

Chairs and stools are fundamental pieces of furniture found in various settings, from homes to workplaces, cafes, restaurants, and public spaces. Their utility and practicality ensure their consistent demand. Chairs and stools are used in both residential and commercial contexts. This dual application contributes to their widespread adoption and broad market appeal. Chairs and stools come in a wide range of designs, materials, and styles, catering to diverse preferences and interior aesthetics. From traditional to contemporary, they seamlessly integrate into various decor themes. As design trends evolve, chairs and stools are adapted to incorporate innovative materials, colors, and shapes, aligning with the contemporary preferences of consumers. Chairs and stools are crucial for events, gatherings, and parties. As South Americans often celebrate their culture and traditions through communal gatherings, the demand for seating solutions remains consistent.

In terms of categories, which include indoor and outdoor, the outdoor segment is growing at more CAGR by 2023-28 in the South America furniture market.

South Americans are increasingly recognizing the value of outdoor living spaces. These areas are now viewed as extensions of indoor spaces, serving as places for relaxation, socializing, dining, and leisure activities. The region's appreciation for natural beauty and warm climate encourages spending time outdoors. As a result, there's a growing demand for furniture that facilitates comfortable and enjoyable outdoor experiences. South American culture places emphasis on communal dining and gathering. Outdoor furniture supports this cultural trait by providing appropriate seating and dining solutions for outdoor meals. Given the varying climates across South America, the use of weather-resistant materials like rattan, aluminum, teak, and synthetic wicker ensures that outdoor furniture can withstand the elements. The rise of remote work has led to the creation of outdoor workspaces. Outdoor furniture that offers comfort and functionality is integral to these setups. With the digital age in full swing, the allure of spending time outdoors without screens has gained momentum. Outdoor furniture facilitates relaxation, reading, and contemplation away from screens.

Based on application, the Residential segment is expected to have a market share of more in the South America Furniture market in 2021.

Residential furniture allows individuals to express their unique tastes, styles, and personalities within their living spaces. The segment offers a diverse range of designs, materials, and aesthetics to cater to various preferences. Comfort and well-being are paramount within residential spaces. Furniture designed for relaxation, lounging, and ergonomic support contributes to the overall comfort of homes. South American cultures often emphasize family values. Residential furniture facilitates communal activities, gatherings, and family bonding, making it an integral part of daily life. The rise of remote work has elevated the importance of home office furniture. Ergonomic chairs, functional desks, and comfortable workspaces cater to the demands of remote workers. Technologically advanced furniture, including smart sofas, lighting, and storage solutions, caters to the tech-savvy lifestyle of residents seeking connected living environments. Multifunctional furniture serves a dual purpose, catering to both practical needs and space optimization. Sofa beds, storage ottomans, and convertible tables are popular choices.

Based on the distribution channels considered in this report, they include specialty stores, supermarkets and hypermarkets, online and other distribution channels. Among them, supermarket & hypermarket achieve great market share by 2028 in South America Furniture Market.

Hypermarkets and supermarkets offer a comprehensive shopping experience that extends beyond groceries to include a diverse range of products, including furniture. This convenience encourages customers to explore and purchase furniture alongside their regular shopping trips. Hypermarkets and supermarkets are widely accessible, often located in central areas with ample parking. This accessibility appeals to consumers who prefer convenient shopping without having to visit specialized furniture stores. Hypermarkets and supermarkets are known for offering competitive pricing due to economies of scale. This affordability can attract price-conscious consumers who seek value for their purchases. Customers seeking to make larger furniture purchases often appreciate the convenience of being able to pick up their items immediately, especially when they are already shopping for other household necessities. Shopping for furniture in hypermarkets and supermarkets eliminates the need to visit multiple specialty stores, saving consumers time and effort. For instance some of the hypermarket and supermarket chains that are prominent in the South American region and contribute to the growth of the furniture segment within their distribution channels include Carrefour, Walmart, Cencosud, Jumbo, Extra, Makro.

Companies Covered in this report:

Steelcase Inc., MillerKnoll, Inc, Haworth Inc., Okamura Corporation, Krueger International, Inc, Vitra, Inter IKEA Systems B.V., Virco inc., Ralph Lauren Corporation and Steris plc.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Furniture market Outlook with its value and forecast along with its segments
• Country-wise Furniture market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Country covered in the report:

• Brazil
• Argentina
• Colombia

By Material

• Wood
• Metal
• Plastic
• Glass
• Others

By product

• Beds
• Tables & Desks
• Sofa & Couch
• Chairs & Stools
• Cabinets & Shelves
• Other

By Category

• Indoor
• Outdoor

By Application

• Residential
• Office
• Hotel
• Others (Hospital Furniture)

By Distribution Channel

• Specialty Stores (Traditional Stores, Branded Furniture/Flagships Stores, Lifestyle Stores, Home Centers)
• Supermarkets and Hypermarkets (Department Stores, Discount Department Stores)
• Online
• Others (Office Supply Stores, Buying Through a Designer)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organisations related to the Furniture industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.