Europe Veterinary Services Market Outlook, 2028

In Europe the culture of veterinary services is deeply rooted in a strong commitment to animal welfare. This dedication is evident in the stringent regulations and standards governing the treatment of animals, whether in clinical veterinary care or agricultural practices. Europe, especially within the European Union (EU), has established comprehensive legislation covering animal health and welfare. Veterinarians in Europe are entrusted with enforcing these regulations, reflecting the continent's collective focus on the well-being of animals. Many European countries offer universal healthcare for companion animals, a concept that underscores the region's emphasis on responsible pet ownership. This approach ensures that pet owners have access to a wide range of veterinary services, and the cost of routine care and treatments is often subsidized. Universal healthcare not only encourages responsible pet ownership but also safeguards the health of pets through accessible preventive care. Europe boasts some of the world's oldest and most prestigious veterinary schools. These institutions provide a rigorous education and training for veterinarians, equipping them with the skills and knowledge to offer high-quality care. European veterinary education often places a strong emphasis on research and evidence-based practice, contributing to the profession's advancement. Preventive care is a cornerstone of European veterinary practices. This includes routine vaccinations, regular check-ups, and dental care. Preventive care is considered not only a means to maintain animal health but also a cost-effective strategy. Furthermore, this emphasis on prevention aligns with the concept of One Health, acknowledging the interrelation of human, animal, and environmental health. The landscape of veterinary services in Europe encompasses both public and private practices. Public clinics frequently offer services for free or at reduced rates, ensuring accessibility to veterinary care for all members of society. Meanwhile, private clinics provide a broad spectrum of services, including specialized care, allowing pet owners to access a range of options for their pets' health needs.

According to the research report, “Europe Veterinary Services Market Outlook, 2028” the market is anticipated to add over USD 12 Billion from 2023 to 2028. Sustainability in agriculture and food safety is paramount in Europe. Veterinarians play a pivotal role in ensuring the health of livestock and poultry, with an emphasis on disease prevention and animal welfare. The EU enforces stringent regulations governing the use of antibiotics in food-producing animals to combat antimicrobial resistance, reflecting Europe's commitment to safe and sustainable food production. Europe's cultural diversity and regional variations influence veterinary practices. Different regions have specific breeds and traditions related to working dogs or livestock farming, shaping the demand for veterinary services. Additionally, cultural attitudes toward pets can vary, influencing pet care practices and the role of veterinarians. Accreditation and regulatory bodies exist throughout Europe to oversee veterinary practices and ensure compliance with high standards of care. These organizations play a vital role in maintaining the integrity of the veterinary profession, upholding quality standards in veterinary services across the continent. Technological advancements have found their place in European veterinary practices, with digital radiography, ultrasound, and telemedicine being widely adopted. These technologies enhance diagnostic capabilities and improve communication between veterinarians and pet owners. Cross-border collaboration is fostered by the EU in the field of veterinary medicine. This collaboration is essential for monitoring and controlling the spread of diseases across borders, reflecting Europe's collective responsibility for safeguarding public health and animal welfare. In some regions, cultural festivals may involve animals in various capacities. Veterinarians may be involved in addressing animal welfare concerns associated with such events.

Based on the countries, Germany is expected to have highest market share in 2022. Germany's prominence in the European veterinary services market can be attributed to a combination of key factors. Firstly, Germany boasts the largest economy in Europe, fostering a high standard of living and a strong culture of pet ownership. With a significant portion of households caring for dogs and cats, the nation maintains a consistent demand for veterinary services. Germany's reputation for technological innovation is another pivotal factor. The country's veterinary practices often have access to cutting-edge diagnostic tools, surgical equipment, and treatment modalities. This technological prowess not only enhances the quality of care but also attracts pet owners seeking the latest and most effective treatments for their animals. The nation's strong foundation in veterinary education and expertise further sets it apart. Germany is home to some of Europe's most prestigious veterinary schools and research institutions, producing a skilled and knowledgeable veterinary workforce. This educational excellence contributes to the country's reputation for excellence in the field. Furthermore, Germany's relatively high penetration of pet insurance encourages pet owners to seek veterinary care regularly and opt for advanced treatments when needed, reducing financial barriers to quality care. The strong cultural embrace of pets as family members further drives pet owners to prioritize their pets' health and well-being, contributing to the increased demand for veterinary services.

Europe is home to substantial populations of production animals. For instance, countries like France, Germany, Spain, and the UK have extensive cattle, pig, and poultry farming operations. The large number of production animals generates a significant demand for veterinary services. Disease management is a critical aspect of livestock farming. Production animals are susceptible to various diseases, including respiratory diseases, gastrointestinal disorders, and zoonotic diseases. Veterinary services play a crucial role in disease prevention, diagnosis, and treatment to safeguard animal health and ensure food safety. Proper nutrition is essential for production animals to achieve optimal growth rates, meat quality, and milk production. Veterinarians collaborate with farmers to formulate balanced diets, address nutritional deficiencies, and enhance overall herd health. Concerns about antibiotic resistance have led to stricter regulations regarding antibiotic use in livestock farming. Veterinarians are instrumental in implementing responsible antibiotic use practices. In addition, Pet owners are increasingly aware of the importance of preventive care to maintain their pets' health and prevent diseases. This includes regular vaccinations, check-ups, and preventive medications, all of which contribute to increased visits to veterinary clinics. With the aging pet population, there is a growing need for geriatric care. Senior pets require regular monitoring, management of chronic conditions, and end-of-life care, all of which necessitate frequent veterinary visits. Many veterinary practices offer pet grooming, wellness programs, and nutritional counselling. These additional services contribute to increased client engagement and revenue.

In terms of Companion animals, the veterinary services market is segmented into Dogs, Cats, Horses and Others. Dogs are one of the most popular companion animals in Europe, with a significant number of households owning dogs. This widespread ownership contributes to a large and stable client base for veterinary services. Dogs require comprehensive healthcare, including vaccinations, preventive care, dental care, spaying/neutering, and treatment for various medical conditions. This wide array of services ensures frequent visits to veterinary clinics. The availability and popularity of pet insurance plans encourage dog owners to seek veterinary care, as insurance coverage reduces the financial burden of medical expenses. Traveling with dogs within Europe or internationally often requires veterinary health certificates, vaccinations, and preventive treatments. Veterinary practices assist dog owners with these requirements. In addition based on production animals, Cattle are a vital component of European agriculture, particularly in countries like France, Germany, Spain, and the United Kingdom. They are raised for various purposes, including meat production, dairy farming, and as draught animals. The economic importance of cattle farming drives the demand for veterinary services. Cattle farms implement vaccination programs to prevent the spread of infectious diseases like brucellosis, foot-and-mouth disease, and bovine respiratory diseases. Veterinarians design and administer vaccination schedules to protect cattle herds. Cattle breeding programs aim to produce animals with desirable traits, such as high meat yield or milk production. Veterinarians are involved in monitoring the health and genetics of breeding stock.

The Physical Health Monitoring segment in the European veterinary services market is expected to have the highest market share. Physical health monitoring involves a thorough assessment of an animal's overall health. This includes evaluating vital signs (e.g., temperature, pulse, and respiration), body condition, musculoskeletal health, skin and coat condition, and sensory functions. Comprehensive assessments help veterinarians identify underlying health issues or changes in an animal's condition. Some European countries have government-led initiatives that promote regular physical health monitoring of pets. These initiatives often include public awareness campaigns and subsidies for preventive care, encouraging pet owners to prioritize veterinary visits. Advancements in veterinary technology have enhanced the capabilities of physical health monitoring. Digital tools, such as electronic health records, wearable devices, and telemedicine platforms, have made it easier for veterinarians to monitor and track an animal's health over time. Skin and coat conditions, as well as allergies, are common concerns in pets. Physical health monitoring includes evaluations for skin problems and allergies, with veterinarians recommending appropriate treatments. In addition, Advances in surgical techniques and technology have made it possible to perform a wider range of surgeries on animals. These techniques include minimally invasive procedures, laser surgery, and robotic-assisted surgery. Veterinarians are increasingly trained in these advanced methods, expanding the scope of surgical services available to pet owners. The Surgery segment is growing because it can address complex medical conditions in animals. This includes surgeries to correct congenital abnormalities, treat cancer, repair fractures, and perform organ transplantation. Pet owners are willing to invest in advanced surgical procedures to improve their pets' quality of life.

Based on end user, the market is divided into Veterinary Hospital, Veterinary Clinic, Outdoors/ Ambulatory and Online. Online veterinary services offer pet owners unprecedented convenience and accessibility to veterinary care. Pet owners can access information, schedule appointments, and seek advice from anywhere with an internet connection. This ease of access encourages more frequent interactions with veterinarians. Many online veterinary services platforms provide user-friendly appointment scheduling tools. Pet owners can easily choose suitable appointment times, receive reminders, and manage their pets' healthcare appointments efficiently. Online platforms can securely store pet medical records and histories, making it easy for pet owners to access and share this information with different healthcare providers. This contributes to better continuity of care. Some online platforms integrate e-commerce capabilities, allowing pet owners to purchase medications, pet food, supplements, and other pet-related products directly from the platform. This one-stop shopping experience enhances convenience. In addition, Veterinary clinics offer a wide range of comprehensive healthcare services for pets. They are equipped to provide vaccinations, routine check-ups, surgeries, dental care, diagnostic tests, and emergency services all under one roof. This convenience is highly attractive to pet owners. Many veterinary clinics offer emergency services, providing 24/7 access to medical care for pets in critical situations. This availability is crucial in emergencies, accidents, and life-threatening conditions. Dental health is a significant focus for veterinary clinics. They offer dental cleanings, extractions, and oral surgery to address dental issues that can affect pets' overall health.

Market Dynamics:

Digital Health Records: Digital health records, often referred to as Electronic Health Records (EHRs) or Electronic Medical Records (EMRs), streamline administrative tasks in veterinary clinics. These records are stored electronically, allowing for quick and easy access to a pet's complete medical history from any location with internet access. Digital health records often come with robust security features to protect sensitive pet information. Encryption, access controls, and backup systems help safeguard patient data from unauthorized access or loss.

Digital Marketing and Client Engagement: Veterinary practices are establishing a strong presence on popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn. These platforms provide opportunities to connect with current and potential clients in a more informal and engaging manner. Practices use social media to share a variety of content, including pet care tips, informative articles, photos and videos of clinic activities, client success stories, and announcements of special events or promotions. One of the primary purposes of a veterinary practice's digital presence is to provide educational content. This content includes articles, blog posts, videos, and infographics that address common pet health issues, preventive care, and pet owner FAQs.

Key Players Insights:

IDEXX Laboratories Inc, Mars Incorporated, Neogen Corporation, Zoetis Inc, Boehringer Ingelheim, Virbac, Dechra Pharmaceuticals plc, Elanco Animal Health Incorporated, CVS Group plc, Phibro Animal Health Corporation, Pets at Home Group PLC, Vetoquinol, Greencross, ECO Animal Health Group plc.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Veterinary Services with its value and forecast along with its segments
• Country-wise Veterinary Services market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Germany
• United Kingdom
• France
• Italy
• Spain
• Russia

By Animal Type

• Production Animals
• Companion Animals

By Companion Animals

• Dogs
• Cats
• Horses
• Others

By Production Animals

• Cattle
• Poultry
• Swine
• Others

By service Type

• Physical Health Monitoring
• Surgery
• Diagnostic Tests& imaging
• Artificial Insemination
• Grooming
• Vaccination
• Others (Biosecurity, Dental Care, etc.)

By End User

• Veterinary Hospital
• Veterinary Clinic
• outdoors/ Ambulatory
• online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the Veterinary Services industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.