Global Massage Equipment Market Outlook, 2028

The Massage Equipment Industry, a dynamic and burgeoning sector within the broader wellness and healthcare domains, is characterised by an array of innovative tools and technologies aimed at enhancing the therapeutic experience and promoting overall well-being. This industry encompasses a diverse range of equipment, spanning from traditional massage tables and chairs to cutting-edge electronic devices and wearable gadgets, all designed to cater to the growing demand for relaxation, stress relief, and physical rejuvenation. As societies increasingly prioritise self-care and holistic health approaches, the massage equipment industry finds itself at the intersection of ancient healing practises and modern advancements, continually evolving to meet the evolving needs of a wellness-conscious global population. With a deep-rooted history that traces back through various cultures and civilizations, coupled with the rapid integration of technological innovations, this industry plays a pivotal role in fostering relaxation, pain management, and improved quality of life for individuals across different walks of life. Because of the rise in sedentary lifestyles, the working population is likely to suffer from a variety of lifestyle health problems, including back and body discomfort. Consumers are becoming more aware of the availability and benefits of electric massagers as the online health sector grows globally, and consumers are paying more attention than ever before to their bodies in order to stay healthy, which is driving the demand for massage equipment. The Global Massage Equipment Industry is deeply intertwined with diverse cultures and traditions from around the world, reflecting a rich tapestry of ancient healing practises, wellness philosophies, and holistic approaches to health. These cultural influences have not only shaped the types of massage techniques and equipment used but has also contributed to the overall philosophy and approach to well-being within the industry. Asian cultures, such as Chinese, Japanese, Thai, and Indian, have a profound impact on the massage equipment industry. Techniques like acupuncture, acupressure, Shiatsu, and Ayurvedic massage have inspired the development of specialised equipment designed to facilitate these unique approaches to healing. Massage chairs equipped with Shiatsu rollers, Thai massage mats, and traditional Indian massage tables with specific geometric designs reflect the influence of Eastern traditions.

According to the research report Global Massage Equipment Market Outlook 2023-2028, the Global Massage Equipment market is anticipated to cross USD 11.81 Billion by 2028, increasing from USD 7.75 Billion in 2022. The market is expected to grow at a 7.43% CAGR by 2028. Because of the rise in sedentary lifestyles, the working population is likely to suffer from a variety of lifestyle health problems, including back and body discomfort. Consumers are becoming more aware of the availability and benefits of electric massagers as the online health sector grows globally, and consumers are paying more attention than ever before to their bodies in order to stay healthy, which is driving the demand for massage equipment. Furthermore, as massage therapy gains recognition for its health benefits, some healthcare policies and insurance plans are beginning to cover therapeutic massage treatments, leading to increased demand for associated equipment. The wellness tourism industry is booming, with travellers seeking relaxation and rejuvenation experiences. Spas, wellness retreats, and hotels are incorporating advanced massage equipment to attract wellness-focused tourists. As well, escalating stress levels and mental health issues have elevated the importance of relaxation and self-care. Massage equipment that targets stress reduction, anxiety relief, and mood enhancement is in high demand.

Based on Region, North America has the highest market size, with more than 2.50 Billion in 2022.

North America, particularly the United States, has a robust and stable economy with high disposable income levels. This economic strength allows consumers to invest in wellness and self-care products, including massage equipment. The wellness and self-care movements have gained significant traction in North America. Consumers are increasingly seeking holistic approaches to health, stress relief, and relaxation, driving demand for massage equipment. As well, North America boasts a thriving spa and wellness industry, with a plethora of spa resorts, wellness centres, and fitness facilities. These establishments incorporate massage equipment to offer a wide range of relaxation and therapeutic services. Many North American companies prioritise employee well-being through corporate wellness programmes. Massage equipment, such as massage chairs, is often included in these programmes to promote stress reduction and employee morale. The region is a popular destination for both domestic and international tourists. This tourism drives demand for massage equipment in hotels, resorts, and wellness retreats.

Based on the therapy segment, the electric segment is leading market with highest market in 2022.

Electric massage equipment offers a high degree of customization and versatility. It is programmed to deliver a wide range of massage techniques, intensities, and patterns, catering to individual preferences and specific therapeutic needs. This level of customization is difficult to achieve with traditional manual techniques. Electric massage equipment provides consistent and precise massage experiences. Unlike manual massages that can vary in pressure and technique, electric devices can deliver consistent pressure, rhythm, and movement, ensuring a more reliable and effective treatment. Furthermore, Electric massage equipment can deliver targeted and effective massages in a shorter amount of time. This appeal to busy individuals who seek the benefits of massage but have limited time for longer sessions. Electric massage equipment has benefited from technological advancements, leading to the development of innovative features such as heat therapy, air compression, roller systems, and even AI-driven smart devices. These advancements enhance the overall massage experience and contribute to the segment's popularity.

Based on application, Back Massagers and Body Massagers will have the highest market share in 2022.

Back pain is a prevalent issue worldwide, often stemming from factors such as sedentary lifestyles, poor posture, and stress. Back massagers offer targeted relief by addressing muscular tension, knots, and discomfort in the upper, middle, and lower back regions. Similarly, body massagers cater to a wider range of muscle groups, providing holistic relief for various parts of the body. Back and body massagers are designed to fit the contours of the body, allowing users to apply pressure and kneading motions effectively. Many of these devices are compact and portable, enabling users to access pain relief in the comfort of their homes, at work, or on the go. Modern back and body massagers come equipped with a variety of massage techniques, including kneading, rolling, tapping, and Shiatsu. This versatility allows users to customise their massage experience based on their preferences and specific pain points. Massaging the back and body not only alleviates physical tension but also promotes relaxation and stress reduction. In today's fast-paced world, people are increasingly seeking methods to manage stress and improve their overall well-being, which contributes to the popularity of back and body massagers.

Based on end users, the commercial segment dominates the market with highest market share in 2022.

The global spa and wellness industry has been experiencing significant growth as more people prioritise self-care and well-being. Commercial-grade massage equipment is essential for spas, wellness centres, hotels, and resorts to offer a diverse range of high-quality services to their customers. This trend has propelled the demand for commercial massage equipment. Furthermore, many companies are investing in employee well-being through corporate wellness programmes. These programmes often include on-site massage services using commercial-grade massage equipment to alleviate stress, improve productivity, and enhance employee morale. Furthermore, Commercial massage equipment is designed with advanced features, such as customizable settings, multiple massage techniques, and durability-enhancing components. These features cater to the diverse needs of commercial establishments and their clients. Commercial establishments aim to provide top-notch services to their clients. Investing in high-quality massage equipment enhances their reputation, attracts more customers, and leads to higher levels of client satisfaction. As well as wellness retreats, cruise ships, and other tourism-related businesses that incorporate commercial massage equipment to create unique and enticing experiences for travellers seeking relaxation and rejuvenation, As businesses across industries increasingly prioritise employee well-being and customer satisfaction, the incorporation of massage equipment into wellness-centric strategies will become more prevalent. Corporate wellness programmes, hospitality services, and healthcare facilities will continue to invest in massage equipment to provide relaxation, stress relief, and therapeutic benefits to their stakeholders.

Based on product types, chairs and sofas are dominating the market in 2022 with highest market size.

Massage chairs and sofas are designed to seamlessly integrate into various settings, whether it's a living room, office, spa, or healthcare facility. Their versatile design allows users to experience massage therapy in a familiar and comfortable environment, contributing to their popularity. Massage chairs and sofas offer unparalleled convenience. Users can easily access massage therapy at any time without the need to schedule appointments or travel to a specific location. This accessibility aligns with modern lifestyles that value convenience and time efficiency. Leading massage chairs and sofas allow users to customise their massage experience. Adjustable intensity levels, massage techniques, and targeted programmes cater to individual preferences and therapeutic needs. Further, the growing emphasis on well-being and self-care has led individuals to seek wellness solutions that can be incorporated into their daily routines. Massage chairs and sofas provide an at-home wellness experience, aligning with the trend of proactive health management.

Based on the therapy segment, Roller therapy is leading the market with a market size.

Roller therapy tools, such as foam rollers, massage sticks, and handheld rollers, are relatively affordable and accessible. This makes them a popular choice for individuals seeking self-massage and pain relief without the need for specialised equipment or professional therapists. Roller therapy tools are simple to use and require minimal training. Individuals can easily learn how to use them to target specific muscle groups and alleviate tension and discomfort. Roller therapy allows users to apply direct pressure to specific areas of the body, helping to release knots, trigger points, and tight muscles. This targeted approach to muscle release has contributed to the popularity of roller therapy. Roller therapy is commonly used as part of warm-up routines before workouts to prepare muscles and improve range of motion. It's also utilised post-workout to aid in muscle recovery and reduce post-exercise soreness. The availability of educational resources, such as videos and guides, has helped users learn the proper techniques and benefits of roller therapy. This dissemination of information has contributed to the adoption of roller therapy.

Based on the Distribution channel the hypermarket and supermarket is growing market with the highest market share in 2022.

Hypermarkets and supermarkets offer a one-stop shopping experience. Shoppers can buy groceries, household items, and now, massage equipment, all in one place. This convenience attracts customers who want to save time and effort.These stores often have a wide variety of products, including massage equipment. Customers can compare different brands, models, and price ranges in one location, making it easier to find the product that suits their needs.Due to their size and ability to purchase in bulk, hypermarkets and supermarkets can often negotiate better prices with suppliers. This can result in lower prices for consumers, making massage equipment more affordable. Hypermarkets and supermarkets are typically located in easily accessible areas, including urban and suburban areas. This accessibility makes it convenient for a wide range of customers to shop for massage equipment.

Market Dynamics:

Market Trend:

Consumer Wellness Trends: The increasing emphasis on wellness and self-care is a major driver of the massage equipment market. Consumers are seeking holistic approaches to health, stress relief, and relaxation, leading to a growing demand for massage equipment that can be used at home or in wellness settings.

Technological Advancements: Innovations in technology have led to the development of advanced massage equipment, such as electric massage chairs with AI capabilities, smart wearable massage devices, and app-controlled massagers. Technological advancements enhance the user experience and expand the market's offerings.

Market Challenges:

Regulatory Compliance: Different countries and regions have varying regulations and standards for massage equipment, including safety, quality, and certifications. Navigating these regulatory requirements can be complex for manufacturers and may hinder the smooth distribution of products across international markets.

Intense Competition: The massage equipment market is highly competitive, with numerous manufacturers vying for market share. This competition can lead to pricing pressures and the need for continuous innovation to differentiate products.

Market Drivers:

Aging Population: The aging global population is driving demand for massage equipment that addresses pain relief, mobility, and overall well-being. As people seek ways to maintain their health and quality of life, massage equipment becomes an attractive solution.

Healthcare Integration: The integration of massage therapy into healthcare and clinical settings is contributing to the growth of the market. Medical professionals are recognizing the therapeutic benefits of massage for pain management, rehabilitation, and stress reduction.

Companies covered in this Report:

Panasonic Holdings Corporation, Beurer GmbH, Coway Co., Ltd., The Wahl Clipper Corporation, OSIM International Pte Ltd, Family Inada Co.,Ltd., HoMedics USA, LLC, Xiaomi Inc, Fuji Medical Instruments Mfg. Co., Ltd., Casada International, Conair Corporation, Johnson Health Tech. Co., Ltd., Zero Healthcare Sdn Bhd (Zero Healthcare), JSB Healthcare, Koninklijke Philips N.V., Thumper Massager Inc., Luraco Technologies, Medisana GmbH, Bodyfriend Co., Ltd. and RoboTouch.

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Regions & Countries covered in the report

• North America (United States, Canada, Mexico)
• Europe (Germany, United Kingdom, France, Spain, Italy, Russia)
• Asia-Pacific (China, Japan, India, Australia, South Korea)
• South America (Brazil, Argentina, Colombia)
• Middle-East & Africa (UAE, South Africa)

Aspects covered in this report

• Global Massage Equipment market with its value and forecast along with its segments
• Region & Country-wise Massage Equipment market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Category:

• Electric
• Non-Electric

By Application

• Back Massagers and Body Massagers
• Leg and Foot Massagers
• Neck and Shoulder Massagers
• Head Massagers
• Others

By End User:

• Commercial
• Residential

By Distribution Channel

• Hypermarket and Supermarket
• Specialty Store
• Online Sales Channel
• Others

By Products Types:

• Chairs & Sofas
• Stationary equipment
• Handheld
• Others (Table )

By Therapy:

• Roller
• Vibrator
• Acupressure

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Household Insecticides industry, government bodies and other stakeholders to align their market strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.