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Insights and Analysis of Surveys of Phoenix Market City, Chennai

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  • 220 Pages
  • July 2023
  • Region: India
  • Ken Research Private Limited
  • ID: 5876294


Phoenix Market City is a popular chain of shopping malls in India owned by the K Raheja Corp Group. Phoenix Market City is the top-choice shopping mall in Chennai, preferred by a majority of people for their retail and leisure needs. Strategically situated in Velachery and covering an area of 0.09 Mn square meters, it caters to the growing affluent Indian population. The mall offers a diverse product mix, featuring flagship stores of well-known brands catering to everyday, weekly, and monthly needs.

This comprehensive report offers valuable insights and surveys conducted at Phoenix Market City from multiple perspectives, including customers and retailers. It serves as a rich source of in-depth data and information about the company, covering its structure, operations, SWOT analysis, product and service offerings, corporate actions, and face-to-face surveys. The report provides a 360-degree view, offering a holistic understanding of the company and its market presence.

Phoenix Market City Chennai Analysis:

In an effort to instill customer confidence and adapt to the new normal, Phoenix Market City has seamlessly integrated innovative technology into their cross-platform app, Nhance by Phoenix.

Phoenix Market City Chennai forms strategic partnerships with popular brands, local businesses, and influencers to enhance cross-promotion, expanding its reach to a wider audience.

The respondents' feedback indicates that Phoenix Market City enjoys a robust reputation, with a majority strongly agreeing that the mall is well-reputed, comparable to international brands, and considered an up-market shopping destination, among other positive attributes.

Phoenix Market City in Chennai is one of the largest and most popular shopping malls in the city. Majority of the outlets at Phoenix Market City Mall ‘strongly agrees’ that it is an innovative mall and mall which has all popular brands under one roof.

Competitive Landscape:

The competition landscape for Phoenix Market City Chennai comprises a diverse mix of shopping destinations and retail centers in the region. It faces competition from various malls and shopping complexes that offer a wide range of products, entertainment options, and dining experiences. However, Phoenix Market City stands out with its strong reputation, upscale positioning, and a broad selection of international and domestic brands, making it a preferred choice for shoppers in Chennai.

In the bustling retail landscape of Chennai, Phoenix Market City faces competition from a diverse array of shopping destinations and malls. Express Avenue, Forum Vijaya Mall, VR Chennai, and others offer a variety of shopping, dining, and entertainment options, creating a vibrant and competitive environment. However, Phoenix Market City stands out with its strong reputation, upscale positioning, and a diverse selection of both international and domestic brands. The mall's focus on providing a premium shopping experience and a wide range of amenities has made it a preferred choice for shoppers seeking a high-quality retail destination in the city. As competition continues to evolve, Phoenix Market City strives to maintain its competitive edge and offer an unparalleled shopping experience to its valued customers.

Table of Contents

1. Respondent Demographics

2. Preferred mall

3. Customer Satisfaction

4. Mall Perception and Rating

5. Partnership Dynamics

6. Operating Duration

7. Facility Services

8. Retail Experience

9. Training and Awareness

10. Payment Details and Experience

11. Infrastructure and Experience

12. Support and Feedback

13. Digital Engagement

14. Added Features

15. Complaint Management

16. Research Methodology

17. Disclaimer

18. Contact the Publisher