Atome is one of the most widely preferred buy now, pay later (BNPL) service providers in Southeast Asia. Launched in December 2019, Atome serves over 30 million users across 10 countries. Atome is part of fintech company Atome Financial, which is the subsidiary of Singapore-based Advance Intelligence Group.
Atome offers both online and in-store payment options to customers, enabling them to pay for their purchases in three or six equal installments. To entice customers, it offers its own loyalty program, Atome+, in which the customer earns one Atome+ point for every $2 spent. These reward points can be put towards the next purchase or used to redeem rewards during checkout.
In addition to its regular BNPL services, in August 2022, Atome launched its first Mastercard-branded credit card in the Philippines for regular card payments. However, card holders can also avail BNPL services on their card payments to split purchases into installments.
Atome is accepted by more than 15,000 merchants including both online and offline merchants. Most recently, in May 2023, it partnered with ecommerce giant Amazon, enabling customers in Singapore to make payments via Atome.
Atome offers both online and in-store payment options to customers, enabling them to pay for their purchases in three or six equal installments. To entice customers, it offers its own loyalty program, Atome+, in which the customer earns one Atome+ point for every $2 spent. These reward points can be put towards the next purchase or used to redeem rewards during checkout.
In addition to its regular BNPL services, in August 2022, Atome launched its first Mastercard-branded credit card in the Philippines for regular card payments. However, card holders can also avail BNPL services on their card payments to split purchases into installments.
Atome is accepted by more than 15,000 merchants including both online and offline merchants. Most recently, in May 2023, it partnered with ecommerce giant Amazon, enabling customers in Singapore to make payments via Atome.
The report provides information and insights into Atome including:
- Detailed insight into its business
- Comprehensive coverage of its products and services
- Comparative assessment with key alternative payment solutions
- Information on its Revenue Model
- The company's important events and milestones
Scope
- In December 2019, Atome launched in Singapore to offer BNPL services to its customers
- In April 2021, Atome partnered with Singapore-based software company Ranosys to offer BNPL services to Ranosys merchants across Asia
- In September 2021, Atome launched Atome+, a loyalty rewards program, in Singapore
- In August 2022, Atome launched the Mastercard-branded Atome credit card in the Philippines
- In July 2023, Atome partnered with TikTok's ecommerce platform, TikTok Shop, to offer Atome's flexible payment solution to TikTok Shop customers in Malaysia
Reasons to Buy
- Gain insights into Atome business operations and key events
- Gain insights into its product portfolio and revenue model
- Assess the competitive dynamics in the alternative payments industry by comparing its performance against competitors.
Table of Contents
- Overview
- Benchmarking
- Revenue Model
- Products and Services
- Significant Events
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Afterpay
- Atome
- Klarna
