Global Variable Data Printing Market

The global variable data printing market is anticipated to grow with a CAGR of 16.4% over the forecast period, i.e., 2023-2035. Factors such as growing demand for products that incorporate the most advanced technologies and dynamically increasing spending on R&D developments worldwide are projected to drive the market's expansion in the upcoming years. Further, the growing requirement to reduce production costs is also estimated to accelerate the growth of the market in the coming years. The market is estimated to garner a revenue of USD 58.54 billion by the end of 2035, up from a revenue of USD 8.21 billion in the year 2022.

The global variable data printing market is segmented into numerous segments, including segmentation by composition, printing technology, label type, end user, and region. By composition, the market is segmented into facestock and topcoat. By the end of 2035, the facestock segment is anticipated to garner the largest revenue of around USD 37.98 billion, up from a revenue of nearly USD 5.12 billion in the year 2022.

On the basis of region, the global variable data printing market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. By the end of 2035, it is estimated that the North America market would have the highest revenue of USD 21.66 billion out of all the markets in the other regions. The US is an important market in the region because of the increased use of variable data printing to quickly and cheaply produce serialized numbers and customized product information.

Some of the prominent industry leaders in the global variable data printing market that are included in our report are Canon, Inc., 3M Company, Xerox Corporation, RR Donnelley & Sons Company, HP Inc., Mondi PLC, Avery Dennison Corporation, Quad/Graphics Inc., Cenveo, Inc., Ricoh USA, Inc., among others.