Sports Sunglasses Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global sports sunglasses market reached a value of nearly USD 10.67 Billion in 2024. The market is assessed to grow at a CAGR of 3.60% during the forecast period of 2025-2034 to attain a value of around USD 15.20 Billion by 2034. The market is being driven by the rising demand for UV-resistant sports sunglasses and customised sports sunglasses, increasing participation in sports and outdoor activities, the surging demand for sports sunglasses blending comfort with fashion, the increasing emphasis on sustainability, and technological advancements.

Global Sports Sunglasses Market Growth

The increasing participation in sports and outdoor activities such as skiing, cycling, and running, buoyed by the rising health consciousness, is creating lucrative sports sunglasses market opportunities. Reportedly, in 2022, the outdoor recreation participant base increased by 2.3% to reach 168.1 million participants or 55% of the U.S. population ages six and older. Sports sunglasses play a crucial role in protecting eyes from harmful rays, lowering glare, and improving visibility, making them highly appealing among professional athletes and fitness enthusiasts.

Sports sunglasses blending performance with fashion are witnessing significant popularity among not only athletes but also fashion-conscious individuals engaging in outdoor activities. Younger generations, especially Gen Z and millennials, are seeking versatile sports sunglasses that can be worn during sports and in casual settings. In addition, the booming trend of athleisure is driving style innovations and surging the demand for sports sunglasses with unique frame shapes, bold colours, and sleek designs.

Key Trends and Recent Developments

Increasing demand for comfortable and versatile sports sunglasses; rising trend of customisation and personalisation; advanced technologies in sports sunglasses; and surging emphasis on sustainability are favouring the sports sunglasses market expansion.

October 2024

SASA Eyewear launched Cricket Sunglasses, featuring durable and lightweight frames that can withstand the rigours of cricket. The sunglasses prioritise comfort and offer premium features at a competitive price.

September 2024

Voyage Eyewear unveiled the DRIFT Collection, its inaugural sports sunglasses collection in India. The sunglasses offer enhanced durability, comfort, and style and blend advanced technology with sleek aesthetics to cater to the evolving needs of active individuals and sports enthusiasts. They feature high-performance lenses that offer minimal glare, superior UV protection, and improved contrast.

February 2024

L.G.R, in partnership with Eugenio Amos, announced the launch of its first sports sunglasses designed by Carlo Borromeo. The sunglasses employ an 8-base curve to achieve a wraparound style. The collection is presented in four colour variations, Mirrored black with polarised brown lenses; Matte black soft touch with polarised blue mirror lenses; Matte spotted Havana brown soft touch with polarised blue mirror lenses; and Matte Havana brown soft touch with polarised red mirror lenses.

November 2023

OKNO by Eyewearlabs announced the launch of its latest range of Sports Sunglasses, offering distinct performance for athletes. The sunglasses feature state-of-the-art 8 Base Lenses, offering enhanced clarity and 30% superior colour enhancement. Its Zero Slip Fit design eliminates the annoyance of glasses bouncing or slipping during intense physical activity.

Increasing demand for sports sunglasses with enhanced comfort and durability

There is an increasing demand for sports sunglasses that offer improved durability and comfort. Hence, key players are utilising advanced materials such as polycarbonate and TR90 in lenses and frames of sports sunglasses due to their lightweight, flexibility, and excellent impact resistance.

Rising trend of customisation and personalisation

Athletes are increasingly demanding personalised eyewear with customisable features such as temple tips, adjustable nose pads, and lens options that cater to their unique preferences and needs and enhance their functionality and comfort.

Integration of advanced technologies into sports sunglasses

Modern sports sunglasses typically integrate advanced polarisation technology to improve visual clarity and reduce glare, making them ideal for athletes involved in outdoor activities such as running and cycling. The integration of photochromatic lenses and advanced UV protection technologies into sports sunglasses to reduce eye strain, improve visibility, and prevent long-term eye damage is anticipated to drive the market in the coming years.

Growing focus on sustainability

With sustainability emerging as an important metric in consumer choices, there is a growing preference for sports sunglasses that are made with recyclable and biodegradable materials like bamboo and hemp bioplastics and utilise eco-friendly packaging. To capitalise on the growing environmental consciousness, key players are also adopting energy-efficient manufacturing processes to lower energy consumption and minimise waste.

Global Sports Sunglasses Market Trends

Premium sports sunglasses increasingly feature carbon fibre as their frame materials, offering excellent strength-to-weight ratios ideal for weight-conscious sports like running or cycling. Moreover, advancements in material sciences are likely to drive the development of durable and ultra-light frames and lenses to enhance comfort during long events or training sessions and ensure stability during vigorous activities.

In the forecast period, key players are expected to develop sports sunglasses with sensors and augmented reality (AR) or HUD capabilities to monitor performance metrics like distance travelled, heart rate, cadence, and speed as well as project data like navigation, speed, and heart rate directly onto the lenses. The integration of bone-conduction audio technology in sports sunglasses to enable athletes to stay aware of their surroundings is anticipated to fuel the market in upcoming years.

Global Sports Sunglasses Industry Segmentation

The report titled “Global Sports Sunglasses Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Category

• Polarized
• Non-Polarized

Market Breakup by Distribution Channel

• Offline
• Online

Market Breakup by Application

• Outdoor Sporting and Travelling
• Water Sports
• Ski Sports
• Others

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Global Sports Sunglasses Market Share

As per the sports sunglasses market analysis, online channels are assessed to grow at a CAGR of 5.1% during the forecast period of 2025-2034. Consumers prefer to purchase sports sunglasses from online platforms as they eliminate the time-consuming process of browsing in physical stores and waiting in lines, offer a wide selection of brands, and provide competitive pricing and attractive discounts.

Meanwhile, offline channels, including physical retail outlets, optical shops, specialised eyewear stores, and sporting goods stores, enable customers to physically try-on sunglasses and provide expert advice and customer service.

Competitive Landscape

Key sports sunglasses market players are investing in advanced technologies to enhance the performance of their sunglasses. Sports sunglasses companies are also developing sunglasses made from eco-friendly materials and recycled plastics to appeal to eco-conscious consumers. Moreover, they are expanding their online presence and direct-to-customer channels to offer a seamless shopping experience to customers.

Luxottica Group SpA

Luxottica Group SpA, established in 1961 and headquartered in Agordo, Italy, is a global leader in the design, manufacturing, and distribution of ophthalmic lenses, sunglasses, and frames. Some of its prominent brands include Ray-Ban, Essilor, Shamir Optical, Varilux, and Transitions, among others.

Carl Zeiss AG

Carl Zeiss AG, headquartered in Oberkochen, Germany, and established in 1846, is a leading technology company that operates in the optoelectronics and optics sectors. With 46,500 employees in nearly 50 countries, the company generated an annual revenue of EUR 11 billion in FY 2023/24.

Decathlon S.A.

Decathlon S.A., founded in 1976 and headquartered in Nord-Pas-de-Calais, France, is one of the world’s largest sporting goods retailers. Offering high-performance products at an affordable price, the company aims to lower its CO2 emissions by at least 20% by 2026. With 105,000 employees across 72 countries, the company boasts 20 R&D centres.

Zoggs International Ltd

Zoggs International Ltd, established in 1992 and headquartered in Surrey, United Kingdom, offers swimming-related products such as swimming goggles, swimwear, and training aids, among others. In 2021, it introduced an Open Water Swimwear range with an internal silver lining to retain body heat up to 40% longer.

Other key players in the sports sunglasses market include Nike, Inc., and Adidas AG, among others.