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Foot Mask Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F

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  • 178 Pages
  • September 2023
  • Region: Global
  • TechSci Research
  • ID: 5877590
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The global foot mask market is poised for growth driven by escalating demand for foot care and wellness products

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The global foot mask market is poised for growth driven by escalating demand for foot care and wellness products. Increased awareness about skincare and self-care regimens is also expected to contribute to the expansion of the global foot mask market.

The foot mask industry is advancing due to the growing public consciousness regarding various self-care rituals and skincare procedures. Among these, the foot mask stands out as an effective method to eliminate impurities from the body and enhance foot circulation. In daily routines, people are increasingly turning to foot masks for odor removal, exfoliation, and skin hydration, leading to improved suppleness and smoothness. This trend is predicted to propel the market for foot masks over the forecast period.

As the demand for self-care products continues to surge, various companies are making strategic investments to expand their business and bolster their market presence. These efforts are expected to drive the growth of the global foot mask market.

Surge in Grooming Awareness Among Men to Drive Market Demand

The male population has exhibited a heightened awareness of personal grooming, resulting in increased spending on personal care products. With growing engagement in the fashion industry, men are showing greater interest in enhancing their appearance through grooming and product usage. This newfound focus on skin health has led to a rise in demand for foot care products such as foot masks. For instance, Baby Foot, known for 'The Original Foot Peel,' is extending its product line to include offerings like the Baby Foot Moisturizing Foot Mask and Baby Foot Exfoliant Foot Peel for Men. Moreover, foot issues, including fungal infections, are prevalent among men, contributing to the market demand.

Growing Demand for Organic and Natural Products Facilitates Market Expansion

Consumer concerns about the adverse effects of harsh chemicals on their skin are driving the demand for skincare products containing organic and natural ingredients like lemon, orange, and glycerin. Glycerin, sourced from animal fats or vegetable oils, is a natural compound with exceptional moisturizing properties, widely used in foot care products such as foot masks. Informed consumers are seeking comprehensive product information and environmentally conscious packaging. The integration of oat fiber and lactic acid in product formulations is on the rise due to increased demand for natural exfoliating treatments. For instance, companies like Adwin are offering foot masks and peels enriched with fruit and aloe vera extracts.

Rising Preference for Social Media Accelerates Foot Mask Market Growth

The convergence of social media and beauty product retail has gained momentum during the pandemic, bolstering consumer engagement via e-commerce channels. This surge in online sales has bolstered the personal care sector. The pandemic has reshaped consumer behavior, prompting enterprises to adapt their online presence. Skin care sales have surged due to trends like DIY kits, self-care routines, and the influence of social media platforms. Companies like Plantifique are capitalizing on this trend, collaborating with social media platforms to market and sell foot masks. This digital landscape has led to remarkable growth in online foot mask sales. The exponential visibility of foot mask experiences on platforms like TikTok and high-profile media coverage suggests a promising trajectory for future market expansion. Plantifique's reputation has been amplified with over 115 million TikTok views and more than 35,000 Amazon ratings in 2022. Notably, esteemed media outlets like Yahoo Life and Hello Magazine have endorsed these products, hinting at a robust future for foot mask sales growth.

Market Segmentation

The global foot mask market is segmented based on product type, distribution channel, region, and competitional landscape. Based on product type, the market is further divided into exfoliation, whitening & moisturizing. Based on distribution channel, the market is further split into specialty stores, convenience stores, hypermarkets & supermarkets, online, and others (multi-branded retail stores, pharmacy, dealers & distributors sales, etc.)). The market analysis also studies the regional segmentation divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

Company Profiles

Sephora USA, Inc., Baby Foot, Barefoot Sciences, Inc., Johnson & Johnson Consumer Inc. (Aveeno), Rare Beauty Brands, Inc. (Patchology), Valeo Nutra Pvt. Ltd. (LuxaDerme), Earth Therapeutics, TONYMOLY USA, llc., Karuna Skin LLC, Bioaqua International Inc., are among the major players that are driving the growth of the global foot mask market.

Report Scope

In this report, the global foot mask market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Foot Mask Market, by Product Type:

  • Exfoliation
  • Whitening & Moisturizing

Global Foot Mask Market, by Distribution Channel:

  • Specialty Stores
  • Convenience Stores
  • Hypermarkets & Supermarkets
  • Online
  • Others

Global Foot Mask Market, by Region:

  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global foot mask market.

Available Customizations

The following customization options are available for the report:
  • Detailed analysis and profiling of additional market players (up to five).\


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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Factors Influencing Purchase Decision
4.5. Customer Satisfaction
5. Global Foot Mask Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type Market Share Analysis (Exfoliation, Whitening & Moisturizing),
5.2.2. By Distribution Channel Market Share Analysis (Specialty Stores, Convenience Stores, Hypermarkets & Supermarkets, Online, and Others (Multi-Branded Retail Stores, Drugstores & Pharmacies, etc.))
5.2.3. By Regional Market Share Analysis
5.2.3.1. North America Market Share Analysis
5.2.3.2. Europe Market Share Analysis
5.2.3.3. Asia -Pacific Market Share Analysis
5.2.3.4. South America Market Share Analysis
5.2.3.5. Middle East & Africa Market Share Analysis
5.2.4. By Company Market Share Analysis
5.3. Global Foot Mask Market Mapping & Opportunity Assessment
5.3.1. By Product Type Market Mapping & Opportunity Assessment
5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. Asia-Pacific Foot Mask Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
6.2.3. By Country Market Share Analysis
6.2.3.1. China Foot Mask Market Outlook
6.2.3.1.1. Market Size & Forecast
6.2.3.1.1.1. By Value
6.2.3.1.2. Market Share & Forecast
6.2.3.1.2.1. By Product Type Market Share Analysis
6.2.3.1.2.2. By Distribution Channel Market Share Analysis
6.2.3.2. Japan Foot Mask Market Outlook
6.2.3.2.1. Market Size & Forecast
6.2.3.2.1.1. By Value
6.2.3.2.2. Market Share & Forecast
6.2.3.2.2.1. By Product Type Market Share Analysis
6.2.3.2.2.2. By Distribution Channel Market Share Analysis
6.2.3.3. India Foot Mask Market Outlook
6.2.3.3.1. Market Size & Forecast
6.2.3.3.1.1. By Value
6.2.3.3.2. Market Share & Forecast
6.2.3.3.2.1. By Product Type Market Share Analysis
6.2.3.3.2.2. By Distribution Channel Market Share Analysis
6.2.3.4. Australia Foot Mask Market Outlook
6.2.3.4.1. Market Size & Forecast
6.2.3.4.1.1. By Value
6.2.3.4.2. Market Share & Forecast
6.2.3.4.2.1. By Product Type Market Share Analysis
6.2.3.4.2.2. By Distribution Channel Market Share Analysis
6.2.3.5. South Korea Foot Mask Market Outlook
6.2.3.5.1. Market Size & Forecast
6.2.3.5.1.1. By Value
6.2.3.5.2. Market Share & Forecast
6.2.3.5.2.1. By Product Type Market Share Analysis
6.2.3.5.2.2. By Distribution Channel Market Share Analysis
7. North America Foot Mask Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
7.2.3. By Country Market Share Analysis
7.2.3.1. United States Foot Mask Market Outlook
7.2.3.1.1. Market Size & Forecast
7.2.3.1.1.1. By Value
7.2.3.1.2. Market Share & Forecast
7.2.3.1.2.1. By Product Type Market Share Analysis
7.2.3.1.2.2. By Distribution Channel Market Share Analysis
7.2.3.2. Canada Foot Mask Market Outlook
7.2.3.2.1. Market Size & Forecast
7.2.3.2.1.1. By Value
7.2.3.2.2. Market Share & Forecast
7.2.3.2.2.1. By Product Type Market Share Analysis
7.2.3.2.2.2. By Distribution Channel Market Share Analysis
7.2.3.3. Mexico Foot Mask Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Product Type Market Share Analysis
7.2.3.3.2.2. By Distribution Channel Market Share Analysis
8. Europe Foot Mask Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type Market Share Analysis
8.2.2. By Distribution Channel Market Share Analysis
8.2.3. By Country Market Share Analysis
8.2.3.1. United Kingdom Foot Mask Market Outlook
8.2.3.1.1. Market Size & Forecast
8.2.3.1.1.1. By Value
8.2.3.1.2. Market Share & Forecast
8.2.3.1.2.1. By Product Type Market Share Analysis
8.2.3.1.2.2. By Distribution Channel Market Share Analysis
8.2.3.2. Germany Foot Mask Market Outlook
8.2.3.2.1. Market Size & Forecast
8.2.3.2.1.1. By Value
8.2.3.2.2. Market Share & Forecast
8.2.3.2.2.1. By Product Type Market Share Analysis
8.2.3.2.2.2. By Distribution Channel Market Share Analysis
8.2.3.3. France Foot Mask Market Outlook
8.2.3.3.1. Market Size & Forecast
8.2.3.3.1.1. By Value
8.2.3.3.2. Market Share & Forecast
8.2.3.3.2.1. By Product Type Market Share Analysis
8.2.3.3.2.2. By Distribution Channel Market Share Analysis
8.2.3.4. Spain Foot Mask Market Outlook
8.2.3.4.1. Market Size & Forecast
8.2.3.4.1.1. By Value
8.2.3.4.2. Market Share & Forecast
8.2.3.4.2.1. By Product Type Market Share Analysis
8.2.3.4.2.2. By Distribution Channel Market Share Analysis
8.2.3.5. Italy Foot Mask Market Outlook
8.2.3.5.1. Market Size & Forecast
8.2.3.5.1.1. By Value
8.2.3.5.2. Market Share & Forecast
8.2.3.5.2.1. By Product Type Market Share Analysis
8.2.3.5.2.2. By Distribution Channel Market Share Analysis
9. Middle East & Africa Foot Mask Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type Market Share Analysis
9.2.2. By Distribution Channel Market Share Analysis
9.2.3. By Country Market Share Analysis
9.2.3.1. Saudi Arabia Foot Mask Market Outlook
9.2.3.1.1. Market Size & Forecast
9.2.3.1.1.1. By Value
9.2.3.1.2. Market Share & Forecast
9.2.3.1.2.1. By Product Type Market Share Analysis
9.2.3.1.2.2. By Distribution Channel Market Share Analysis
9.2.3.2. UAE Foot Mask Market Outlook
9.2.3.2.1. Market Size & Forecast
9.2.3.2.1.1. By Value
9.2.3.2.2. Market Share & Forecast
9.2.3.2.2.1. By Product Type Market Share Analysis
9.2.3.2.2.2. By Distribution Channel Market Share Analysis
9.2.3.3. Turkey Foot Mask Market Outlook
9.2.3.3.1. Market Size & Forecast
9.2.3.3.1.1. By Value
9.2.3.3.2. Market Share & Forecast
9.2.3.3.2.1. By Product Type Market Share Analysis
9.2.3.3.2.2. By Distribution Channel Market Share Analysis
9.2.3.4. South Africa Foot Mask Market Outlook
9.2.3.4.1. Market Size & Forecast
9.2.3.4.1.1. By Value
9.2.3.4.2. Market Share & Forecast
9.2.3.4.2.1. By Product Type Market Share Analysis
9.2.3.4.2.2. By Distribution Channel Market Share Analysis
10. South America Foot Mask Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type Market Share Analysis
10.2.2. By Distribution Channel Market Share Analysis
10.2.3. By Country Market Share Analysis
10.2.3.1. Brazil Foot Mask Market Outlook
10.2.3.1.1. Market Size & Forecast
10.2.3.1.1.1. By Value
10.2.3.1.2. Market Share & Forecast
10.2.3.1.2.1.1. By Product Type Market Share Analysis
10.2.3.1.2.1.2. By Distribution Channel Market Share Analysis
10.2.3.2. Argentina Foot Mask Market Outlook
10.2.3.2.1. Market Size & Forecast
10.2.3.2.1.1. By Value
10.2.3.2.2. Market Share & Forecast
10.2.3.2.2.1.1. By Product Type Market Share Analysis
10.2.3.2.2.1.2. By Distribution Channel Market Share Analysis
10.2.3.3. Colombia Foot Mask Market Outlook
10.2.3.3.1. Market Size & Forecast
10.2.3.3.1.1. By Value
10.2.3.3.2. Market Share & Forecast
10.2.3.3.2.1.1. By Product Type Market Share Analysis
10.2.3.3.2.1.2. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Increasing selfcare routine
11.1.2. Rising investment in personal care products
11.1.3. Rising social media influencer
11.2. Challenges
11.2.1. Usage of traditional remedies
11.2.2. Lack of awareness about products
12. Impact of COVID-19 on Global Foot Mask Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Growing demand for hygienic routine
13.2. Changing consumer preferences
13.3. Rising online channel
13.4. Rising grooming awareness among men
13.5. Rising demand for foot peeling products
14. Porter’s Five Forces Model
14.1. Competitive Rivalry
14.2. Bargaining Power of Buyers
14.3. Bargaining Power of Suppliers
14.4. Threat of New Entrants
14.5. Threat of Substitutes
15. SWOT Analysis
15.1. Strength
15.2. Weakness
15.3. Opportunities
15.4. Threat
16. Competitive Landscape
16.1. Company Profiles
16.1.1. Sephora USA, Inc.
16.1.1.1. Company Details
16.1.1.2. Products & Services
16.1.1.3. Financial (As per availability)
16.1.1.4. Key Market Focus & Geographical Presence
16.1.1.5. Recent Development
16.1.1.6. Key Management Personnel
16.1.2. Baby Foot
16.1.2.1. Company Details
16.1.2.2. Products & Services
16.1.2.3. Financial (As per availability)
16.1.2.4. Key Market Focus & Geographical Presence
16.1.2.5. Recent Development
16.1.2.6. Key Management Personnel
16.1.3. Barefoot Sciences, Inc.
16.1.3.1. Company Details
16.1.3.2. Products & Services
16.1.3.3. Financial (As per availability)
16.1.3.4. Key Market Focus & Geographical Presence
16.1.3.5. Recent Development
16.1.3.6. Key Management Personnel
16.1.4. Johnson & Johnson Consumer Inc. (Aveeno)
16.1.4.1. Company Details
16.1.4.2. Products & Services
16.1.4.3. Financial (As per availability)
16.1.4.4. Key Market Focus & Geographical Presence
16.1.4.5. Recent Development
16.1.4.6. Key Management Personnel
16.1.5. Rare Beauty Brands, Inc. (Patchology)
16.1.5.1. Company Details
16.1.5.2. Products & Services
16.1.5.3. Financial (As per availability)
16.1.5.4. Key Market Focus & Geographical Presence
16.1.5.5. Recent Development
16.1.5.6. Key Management Personnel
16.1.6. Valeo Nutra Pvt. Ltd. (LuxaDerme)
16.1.6.1. Company Details
16.1.6.2. Products & Services
16.1.6.3. Financial (As per availability)
16.1.6.4. Key Market Focus & Geographical Presence
16.1.6.5. Recent Development
16.1.6.6. Key Management Personnel
16.1.7. Earth Therapeutics
16.1.7.1. Company Details
16.1.7.2. Products & Services
16.1.7.3. Financial (As per availability)
16.1.7.4. Key Market Focus & Geographical Presence
16.1.7.5. Recent Development
16.1.7.6. Key Management Personnel
16.1.8. TONYMOLY USA, llc.
16.1.8.1. Company Details
16.1.8.2. Products & Services
16.1.8.3. Financial (As per availability)
16.1.8.4. Key Market Focus & Geographical Presence
16.1.8.5. Recent Development
16.1.8.6. Key Management Personnel
16.1.9. Karuna Skin LLC
16.1.9.1. Company Details
16.1.9.2. Products & Services
16.1.9.3. Financial (As per availability)
16.1.9.4. Key Market Focus & Geographical Presence
16.1.9.5. Recent Development
16.1.9.6. Key Management Personnel
16.1.10. Bioaqua International Inc.
16.1.10.1. Company Details
16.1.10.2. Products & Services
16.1.10.3. Financial (As per availability)
16.1.10.4. Key Market Focus & Geographical Presence
16.1.10.5. Recent Development
16.1.10.6. Key Management Personnel
17. Strategic Recommendations/Action Plan
17.1. Key Focus Areas
17.2. Target Product Type
17.3. Target Distribution Channel
18. About the Analyst & Disclaimer
(Note: The list of companies can be customized based on requirments.)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Sephora USA, Inc.
  • Baby Foot
  • Barefoot Sciences, Inc.
  • Johnson & Johnson Consumer Inc. (Aveeno)
  • Rare Beauty Brands, Inc. (Patchology)
  • Valeo Nutra Pvt. Ltd. (LuxaDerme)
  • Earth Therapeutics
  • TONYMOLY USA, llc.
  • Karuna Skin LLC
  • Bioaqua International Inc.

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