Smart Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Smart Toothbrush Market is projected to expand from USD 1.32 Billion in 2025 to USD 2.68 Billion by 2031, reflecting a CAGR of 12.53%. A smart toothbrush is characterized as a sophisticated oral hygiene tool featuring sensors and wireless connectivity, usually via Bluetooth, which relays brushing metrics to a companion mobile app for habit analysis and live guidance. This market growth is chiefly underpinned by a heightening global focus on preventive healthcare and increasing consumer desire for personalized, tech-enabled wellness products. As reported by the Delta Dental Plans Association in 2024, 92% of adults acknowledged a distinct correlation between oral health and general well-being, underscoring the robust consumer intent fueling the uptake of intelligent care devices.

One major obstacle hindering wider market growth is the substantial retail price of these technologically complex devices relative to traditional options. The cost of integrating sensitive bio-feedback sensors and sustaining application ecosystems mandates a premium pricing model, which curbs accessibility for budget-sensitive groups and restricts market penetration in developing regions where price sensitivity is high.

Market Drivers

Innovations in Artificial Intelligence and IoT connectivity serve as a critical catalyst, converting standard oral hygiene into a data-driven process. These capabilities permit toothbrushes to map the mouth and offer immediate feedback on brushing coverage, effectively functioning as a virtual coach to rectify user techniques. Sensor integration facilitates the exact tracking of pressure and duration, directly fulfilling consumer requests for professional-level hygiene at home. According to Procter & Gamble’s '2024 Annual Report' from August 2024, the Oral Care segment saw a 5% rise in organic sales, a growth trend credited to the market success of super-premium innovations utilizing these smart features, signaling a distinct consumer preference for devices offering tangible health benefits via connected apps.

The growing global incidence of periodontal issues and dental caries is further hastening the shift from manual brushes to smart electric devices. As individuals become increasingly aware of the connection between oral cleanliness and systemic health, there is a greater dependence on instruments that provide enhanced plaque removal and preventative maintenance. In May 2024, the Oral Health Foundation’s 'National Smile Month 2024 Report' disclosed that 66% of adults possess visible plaque, emphasizing a notable deficiency in manual brushing efficacy that smart tools seek to correct. This need is financially evident; Colgate-Palmolive reported a 2.4% Net Sales rise in the third quarter of 2024, propelled by continued momentum across their oral care division.

Market Challenges

The elevated retail price of smart toothbrushes stands as a significant barrier to the global market's broader expansion, effectively confining adoption to wealthier demographics. These units incorporate sophisticated elements like bio-feedback sensors, gyroscopes, and Bluetooth modules, which considerably raise the bill of materials relative to standard electric or manual alternatives. Additionally, the requirement to support a software ecosystem for data processing compels manufacturers to apply premium pricing. This financial hurdle excludes a large portion of budget-minded consumers who value affordability over tech capabilities, thereby limiting market penetration in price-sensitive developing areas where funds for oral hygiene are restricted.

This pricing difficulty is intensified by general economic strain on consumer healthcare expenditures, which curtails the disposable income available for non-essential wellness tools. As the price of necessary dental services increases, the average consumer's readiness to purchase high-end oral care equipment declines. Data from the American Dental Association indicates that by August 2025, consumer dental spending had risen by 4% compared to the start of the year. This upward trajectory in essential care expenses strengthens financial reluctance regarding premium smart devices, impeding mass-market expansion and relegating the technology to a niche luxury classification.

Market Trends

The fusion of Smart Oral Care Data with Remote Teledentistry Platforms is redefining the market by connecting daily home hygiene with professional dental supervision. Smart toothbrushes are increasingly engineered to transmit brushing frequency, duration, and coverage metrics directly to dental experts through cloud systems, enabling dentists to track patient compliance remotely and intercede promptly if hygiene standards decline. This integration is growing rapidly within institutions; for instance, in October 2024, Philips announced in its 'Philips and Aspen Dental Launch Multi-Year Sonicare-Brand Partnership' press release that it had solidified this movement by implementing Sonicare solutions across Aspen Dental’s network of over 1,100 sites, allowing clinicians to utilize patient data to enhance treatment results.

The shift toward Sustainable Materials and Modular Repairable Designs has arisen as a vital reaction to the environmental consequences of disposable plastic oral care items. Manufacturers are looking beyond technical specs to distinguish their products via eco-conscious innovations, such as plant-derived plastics and modular structures that permit users to replace individual parts rather than the whole unit. This transition meets the rising consumer aversion to single-use waste and supports corporate net-zero objectives. In February 2025, Colgate-Palmolive’s '2024 Sustainability & Social Impact Report' emphasized this strategic shift, revealing that 93% of its packaging portfolio had transitioned to recyclable, reusable, or compostable materials by December 31, 2024, showcasing a significant industry dedication to lessening the ecological impact of oral care hardware.

Key Players Profiled in the Smart Toothbrush Market

• Colgate-Palmolive Company
• Philips N.V.
• The Procter & Gamble Company
• Ionic BLU LLC
• Xiomi Corporation
• Bitvae
• Grush Inc.
• Shenzhen evowera Technology Co., Ltd.
• Yunding Hongkong Company Limited
• Kolibree Inc.

Report Scope

In this report, the Global Smart Toothbrush Market has been segmented into the following categories:

Smart Toothbrush Market, by Product Type:

• Battery Power
• Rechargeable

Smart Toothbrush Market, by Price Range:

• Less than 100
• 100-200
• More than 200

Smart Toothbrush Market, by Distribution Channel:

• Supermarkets/Hypermarkets
• Pharmacy/ Drug Stores
• Online
• Others (Electronic Store
• Departmental Stores
• etc.)

Smart Toothbrush Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Smart Toothbrush Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.