This flagship consumer study provides the latest trending data on consumer purchase behavior and preferences that are essential for smart home marketing strategies. Key performance indicators such as smart home product adoption and purchase intention by device categories are included, as are buyer’s journey elements such as purchase channels, brand consideration, and installation preferences. The study evaluates product bundling as an important and growing merchandising strategy.
Table of Contents
Executive Summary
Smart Home Adoption
Smart Home Control Trends
Smart Home Platform Preferences
Familiarity vs. Value vs. Affordability
Recent Device Purchases and Triggers
The Power of Product Bundles
Adopting, Replacing, and Installing Smart Home Devices
Brand Considerations and Choices
Purchase Intentions
Appendix
