US Smart Thermostat Market Assessment 2025

Smart thermostats are becoming a common feature in consumers’ homes, offering convenient climate control, and acting as a critical energy management tool. Their ability to offer utilities flexible load control through demand response programs make them highly significant in the next era utility and energy services. They are also a core component of the smart home and have the potential to act as a whole home hub as they incorporate more communication technologies and become more integrated with other devices and platforms. 

This market assessment analyzes industry market trends, a five-year forecast of unit sales and revenues in the US, and the competitive landscape including brands, portfolios, features, and pricing. It also provides consumer data on US consumers’ engagement with smart thermostats, focusing on consumer familiarity, purchase motivations, the buyer journey, including purchase and install channels, average sales price, product returns, and barriers to purchase, user experience with leading brands’ thermostats, controls/interface preferences, and appeal of next generation features.

Key Questions Answered:

• What are the leading brands and key competitors in the smart thermostat market?
• What are the current market trends and barriers to growth?
• How is the market projected to grow through 2030? 
• How familiar are consumers with smart thermostats and their value?
• What are the main purchase channels and methods for smart thermostats?
• What features do consumers find most appealing?
• What benefits do consumers expect regarding energy savings?
• How do premium thermostats compare with basic and mid-tier options?
• Are consumers interested in using their smart thermostat as a whole-home hub?