India Used Cars Growth Opportunities

Online Business Models are an Important Growth Driver

This study provides an in-depth analysis of growth opportunities for the Indian used cars market, and it also offers valuable insight for companies looking to participate in this rapidly growing market.

The availability of digital pricing engines, the growth of online platforms, and the shift to organized platforms play a key role in market growth. Several companies, including Cars24, CarWale, CarDekho, Maruti Suzuki True Value, and Mahindra First Choice, offer various value-added services, such as vehicle inspection, free servicing, and easy finance, to attract customers. They also provide 360-degree exterior/interior views, detailed specifications, and expert reviews to maintain a high level of transparency and enhance the customer experience.

As the COVID-19 pandemic eased, demand for personal mobility increased significantly in India. Customers want to avoid public transportation and evade contact with strangers; they prefer to use personal vehicles to eliminate the risk of catching an infection. However, new car prices rose significantly between FY21 and FY23, pushing customers toward used cars. This led to drastic demand for used cars during this period. In FY23, sales of pre-owned vehicles is anticipated to increase by about 28% more than the previous year.