Potato Chips Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

The global potato chips market reached a value of nearly USD 39.58 Billion in 2024. The market is assessed to grow at a CAGR of 4.20% during the forecast period of 2025-2034 to attain a value of around USD 59.72 Billion by 2034. The market is being driven by the growing consumption of snacks, the rising demand for clean-labelled and healthy snack foods, the surging focus on sustainability, flavour innovations, and the robust growth of the e-commerce sector.

Global Potato Chips Market Growth

Consumers are increasingly becoming more health conscious, leading to a surge in the demand for better-for-you snacks, including potato chips. Hence, manufacturers are developing chips with higher protein and fibre content, made from ingredients such as quinoa, chickpeas, and lentils, among others.

The robust growth of the e-commerce sector is driving the potato chips demand growth. E-commerce platforms offer round-the-clock availability of potato chips and boast a wide selection of potato chip flavours and brands, including gourmet, limited-edition, and international varieties. Online platforms also enable brands to customise their offering based on regional preferences as well as provide detailed product descriptions, ingredient transparency, and nutritional information, enabling customers to make informed decisions.

Figure: Key Potato Producing Region Globally (MMT), 2022

Advancements in packaging technology are increasing the potato chips market value. Key players are developing resealable packs, single-serve packs, and materials engineered to optimise the freshness, convenience, and packaging sustainability of potato chips. In addition, resealable packs assist in retaining the quality of the product, thus appealing to the market segment that appreciates fresh flavours.

Key Trends and Recent Developments

Increasing consumption of snacks; growing trend of health and wellness; rising focus on sustainability; and flavour innovations are favouring the potato chips market expansion.

December 2024

Ahold Delhaize USA, along with The Campbell’s Company, launched a regenerative agriculture pilot programme to reduce Scope 3 greenhouse gas (GHG) emissions associated with potato farming. The collaboration supports potato farms to implement regenerative farming techniques and create more resilient agricultural systems to carbon emissions through soil health practices. The potatoes harvested from the project will be used in Kettle Brand® chips, Cape Cod® chips, and Campbell’s® soups.

May 2024

Utz® collaborated with Mike’s Hot Honey® to create Utz Mike’s Hot Honey EXTRA HOT potato chips. The gluten-free and kosher-certified potato chips are available in on-the-go, 2.625-ounce size and a take-home, 7.75-ounce size. The potato chips can be purchased from leading mass, grocery, and convenience stores throughout the United States.

February 2024

PepsiCo India expanded its potato chips snacks portfolio and launched a heart-shaped potato-based pellet under its flagship brand, Lay’s Shapez. Lay’s Shapez Heartiez portfolio includes masala and caramel flavours to foray into the sweet-flavoured chips. Through this, the company aims to meet the growing demand for crunchy snacks that go beyond traditional offerings in the rapidly expanding potato-based pellet chips market.

September 2022

Kellogg’s-owned Pringles created a new potato chip range amid the growing demand for lower-salt snacks that include grains. The chips, made from grains and fibre such as barley and wheat, contain a lower amount of salt than conventional chips. The Pringles Multigrain is available in three flavours- Sour Cream & Chilli, BBQ Sauce Flavour and Roast Chicken & Rosemary.

Increasing consumption of snacks

Reportedly, over 90% of Americans eat one to three snacks per day. Potato chips are considered a quintessential snack food due to their convenience, long shelf life, ease of availability in diverse distribution channels, and excellent flavour profiles. The availability of potato chips in different flavours, ranging from classic salt to exotic flavours, also fuels their popularity as a preferred snack food.

Growing trend of health and wellness

The growing focus on health and wellness among consumers is surging the demand for air-popped or baked potato chips made with fewer preservatives, natural ingredients, and no artificial colours or flavours. Brands are also increasingly utilising non-GMO, high-quality, and organic potatoes to appeal to health-conscious consumers.

Rising focus on sustainability

With the increasing environmental consciousness, potato chip manufacturers are sourcing potatoes from farms which are adopting organic and sustainable agricultural practices and implementing water-efficient irrigation techniques. They are also utilising sustainable packaging solutions, such as recyclable, compostable, and biodegradable materials, to reduce plastic waste and lower the use of single-use plastics.

Innovations in flavours

The growing consumer demand for bold and innovative flavours is driving the potato chips market development. Manufacturers of potato chips are combining fusion flavours such as sriracha and honey and sweet chilli and lime to create a novel and bold snacking experience. They are also introducing flavours inspired by ethnic and regional cuisines such as wasabi, tandoori masala, and spicy kimchi, among others, to cater to diverse customer tastes.

Global Potato Chips Market Trends

Rising concerns regarding excessive sodium intake among customers due to the increasing prevalence of cardiovascular issues and hypertension are creating lucrative potato chips market opportunities. Brands are developing potato chips with reduced sodium content and using natural flavouring alternatives such as spices, herbs, and vinegar to enhance their taste. Besides, the growing popularity of gluten-free diets and the increasing prevalence of food allergies among customers are boosting the demand for allergen and gluten-free potato chips.

Key players in the market are investing in energy-efficient production processes, such as the use of renewable energy sources such as wind or solar, to optimise energy consumption. They are also focusing on minimising waste during the manufacturing process by reusing potato skins, peels, and other-by products in animal feed and compost, among others.

Global Potato Chips Industry Segmentation

The report titled “Global Potato Chips Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Baked
• Fried

Market Breakup by Flavour

• Plain/Salted
• Flavored

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Speciality Food Stores
• Online Stores
• Others

Market Breakup by Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa

Global Potato Chips Market Share

As per the potato chips market analysis, baked potato chips have 14% fewer calories, 50% less fat and 67% less saturated fat than traditional potato chips. Such chips are witnessing high demand in regions such as North America and Europe. Leading market players such as Pepsico, Parle, and Alaska Chip Company, Inc. are capitalising on this trend to gain a competitive edge in the market. Meanwhile, fried potato chips are the widely adopted chips category due to their wide availability and affordability. The rising popularity of snack foods, a rise in population, and improving living standards aid the demand for snacks, including fried potato wafers.

Based on flavour, plain/salted chips dominate the growth of the potato chips market as these are mostly served with fast food items such as burgers and sandwiches. Conversely, flavoured potato chips made from spices and added flavourings are widely popular as an indulgent snack across the globe.

Competitive Landscape

Key potato chips market players are focusing on flavour and format innovations to meet evolving customer preferences. Potato chips companies are also adopting sustainable packaging solutions and sourcing potatoes from organic and eco-friendly farms to capitalise on the growing environmental consciousness among customers.

Utz Brands, Inc.

Utz Brands, Inc., headquartered in Pennsylvania, United States, is a leading manufacturer of diverse savoury snacks. Founded in 1921, the company’s popular brands include On The Border® Chips & Dips, Boulder Canyon®, Zapp’s®, and Utz®, among others. Its products are distributed across the US through mass merchandisers, grocery, convenience, club, and drug channels.

The Lorenz Bahlsen Snack-World GmbH & Co KG

The Lorenz Bahlsen Snack-World GmbH & Co KG, headquartered in Neu-Isenburg, Germany, is one of the leading European snack companies. Its product portfolio includes pretzel sticks, chips, flips, and nuts. Some of its leading brands include Curly, Crunchips, Saltletts, NicNac’s or Saltletts.

Campbell Soup Company

Campbell Soup Company, headquartered in New Jersey, United States, and founded in 1869, is a leading producer of soups and canned food products. Some of its leading brands include Cape Cod, Campbell’s, Goldfish, Prego, Snyder’s of Hanover, Michael Angelo’s, noosa, Pace, and Pacific Foods. In FY 2024, the company generated net sales of USD 9.6 billion.

Burts Snacks Limited

Burts Snacks Limited, based in London, England, and founded in 1999, is one of the independent premium hand-cooked snacking companies in the United Kingdom. The company uses Red Tractor-approved potatoes from local growers in Cornwall and Denver. Some of its best seller flavours include Sea Salt & Malt Vinegar, Lightly Sea Salted, and Mature Cheddar & Onion potato chips.

Other key players in the potato chips market include Kellogg Company, PepsiCo, Inc., Herr Foods Inc., and Calbee, Inc.