In 2024 the global location analytics market achieved a value of USD 18.03 Billion. In the forecast period of 2025-2034, the industry is also anticipated to expand at a CAGR of 14.60% to attain USD 70.44 Billion by 2034.
The industry is being driven by the adoption of the technology by major companies. Leading organisations use techniques such as price optimization and assortment, location analytics, and customer-driven marketing to attain a significant edge over their competitors in their industry.
Multiple organisations use geographic information to analyse, visualize, and understand location-based data when making organisation-related choices, thus, driving the industry growth of location analytics. Location analytics utilizes previous client profile information and their preferences worldwide to comprehend different trends and patterns.
The industry is being driven by the adoption of the technology by major companies. Leading organisations use techniques such as price optimization and assortment, location analytics, and customer-driven marketing to attain a significant edge over their competitors in their industry.
Multiple organisations use geographic information to analyse, visualize, and understand location-based data when making organisation-related choices, thus, driving the industry growth of location analytics. Location analytics utilizes previous client profile information and their preferences worldwide to comprehend different trends and patterns.
Location Analytics Industry Segmentation
Location analytics is the method or capacity to obtain the flow of data from the geographic aspect of a company’s data. The report looks in-depth into the industry by covering its overall development, key companies, types, applications, solutions, and components.Market Breakup by Component
- Solution
- Services
Market Breakup by Deployment Type
- On-Premise
- On-Demand
Market Breakup by Location
- Indoor
- Outdoor
Market Breakup by Services
- Risk Management
- Emergency Response Management
- Customer Experience Management
- Remote Monitoring
- Supply Chain Planning and Optimization
- Sales and Marketing Optimization
- Others
Market Breakup by Application
- Retail
- Banking,Financial Services and Insurance
- Government and Defense
- Media and Entertainment
- Transportation and Logistics
- Energy and Utilities
- Others
Market Breakup by Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
Market Analysis
The global location analytics industry is growing rapidly due to the growing demand for location-based services and market intelligence among business organizations. The rising demand for the technology from the growing retail sector is expected to drive the industry forward. The increasing adoption of the technology by industries like healthcare is further propelling the industry growth. The major constraints for the industry include privacy issues, connectivity problems, and data integration, which must be handled diligently to ensure the security of data.Competitive Landscape of Location Analytics
The report presents a detailed analysis of the following key players in the global market for location analytics, looking into their capacity, competitive landscape, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:- SAS Institute Inc.
- Oracle Corporation
- Microsoft Corporation
- IBM Corporation
- Cisco Systems Inc.
- Environmental Systems Research Institute Inc.
- Pitney Bowes Inc.
- Galigeo SAS
- Alteryx, Inc.
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Location Analytics Market Analysis
6 North America Location Analytics Market Analysis
7 Europe Location Analytics Market Analysis
8 Asia-Pacific Location Analytics Market Analysis
9 Latin America Location Analytics Market Analysis
10 Middle East and Africa Location Analytics Market Analysis
11 Market Dynamics
12 Competitive Landscape
Companies Mentioned
The key companies featured in this Location Analytics market report include:- SAS Institute Inc.
- Oracle Corporation
- Microsoft Corporation
- IBM Corporation
- Cisco Systems Inc.
- Environmental Systems Research Institute Inc.
- Pitney Bowes Inc.
- Galigeo SAS
- Alteryx, Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 156 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 18.03 Billion |
| Forecasted Market Value ( USD | $ 70.44 Billion |
| Compound Annual Growth Rate | 14.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
