The garment steamer market size was valued at $2.45 Billion in 2022 and is projected to reach $3.98 Billion by 2032, growing at a CAGR of 5.0% from 2023 to 2032.
A garment steamer, additionally referred to as a clothing steamer or textile steamer, is a machine that removes wrinkles, freshens, and deodorizes garments and other materials. It is an alternative to typical ironing methods and is especially appropriate for delicate materials like silk, chiffon, and satin, which may be easily ruined by prolonged contact with an iron.
Recent years have witnessed, online shopping as an emerging segment in the sales channel. The world has accepted the usage of digital mediums for shopping. The benefits of online shopping Include convenience, time savings, and the ability to access various selections with a single click. With the advent of the COVID-19 pandemic, consumers were forced to shift towards online shopping. According to United Nations Conference on Trade and Development (UNCTAD), in 2021, the e-commerce industry grew, with online retail sales Increasing from 16% to 19% of overall retail sales. According to the report, online retail sales by percentage were highest in the Republic of Korea which rose from 20.8% in 2018 to 25.9% in 2021. The Increasing percentage shows that consumers are shifting towards online shopping and the popularity of online shopping is rising. The availability of internet access and Increasing consumer adoption of online shopping due to its benefits such as convenience, timesaving, and discounted prices are expected to boost the expansion of online channels. The Increase in online shopping is expected to Increase the sales of garment steamer through digital mediums.
Improvement in economic conditions and an Increase in disposable Income are substantial factors that propel the growth of the garment steamer market. Improved lifestyles and a rise in buying power of consumers are the major impacts of high disposable Income. Garment steamers have become an integral part of an individual's laundry and drying chores. A substantial number of consumers with high disposable Income have been spending on household appliances Including premium & smart appliances. The overall demand for garment steamer has Increased among urban households, as the appliance help save time, simplify work, and Increase comfort level. Thus, improved standard of living, rise in need to ease daily chores, and growth in disposable Income are projected to boost the penetration of garment steamers, thereby driving the market growth.
The garment steamer market is segmented into type, end user, sales channel and region. By type, the market is classified into handheld and upright. By end user, the market is classified into residential and commercial. By sales channel, the market is classified into supermarkets/hypermarkets, brand outlets, retail stores, e-commerce, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, the UK, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, the Middle East, and the rest of LAMEA).
Players operating in the global garment steamer market have adopted various developmental strategies to expand their garment steamer market share, Increase profitability, and remain competitive in the market. Key players profiled in this report Include Conair Corporation, Panasonic Corporation, Pursteam, Groupe SEB, Jiffy Steamer, Reliable Corporation, Electrolux AB, Koninklijke Philips N.V., Haier Group Corporation, and Midea Group
A garment steamer, additionally referred to as a clothing steamer or textile steamer, is a machine that removes wrinkles, freshens, and deodorizes garments and other materials. It is an alternative to typical ironing methods and is especially appropriate for delicate materials like silk, chiffon, and satin, which may be easily ruined by prolonged contact with an iron.
Recent years have witnessed, online shopping as an emerging segment in the sales channel. The world has accepted the usage of digital mediums for shopping. The benefits of online shopping Include convenience, time savings, and the ability to access various selections with a single click. With the advent of the COVID-19 pandemic, consumers were forced to shift towards online shopping. According to United Nations Conference on Trade and Development (UNCTAD), in 2021, the e-commerce industry grew, with online retail sales Increasing from 16% to 19% of overall retail sales. According to the report, online retail sales by percentage were highest in the Republic of Korea which rose from 20.8% in 2018 to 25.9% in 2021. The Increasing percentage shows that consumers are shifting towards online shopping and the popularity of online shopping is rising. The availability of internet access and Increasing consumer adoption of online shopping due to its benefits such as convenience, timesaving, and discounted prices are expected to boost the expansion of online channels. The Increase in online shopping is expected to Increase the sales of garment steamer through digital mediums.
Improvement in economic conditions and an Increase in disposable Income are substantial factors that propel the growth of the garment steamer market. Improved lifestyles and a rise in buying power of consumers are the major impacts of high disposable Income. Garment steamers have become an integral part of an individual's laundry and drying chores. A substantial number of consumers with high disposable Income have been spending on household appliances Including premium & smart appliances. The overall demand for garment steamer has Increased among urban households, as the appliance help save time, simplify work, and Increase comfort level. Thus, improved standard of living, rise in need to ease daily chores, and growth in disposable Income are projected to boost the penetration of garment steamers, thereby driving the market growth.
The garment steamer market is segmented into type, end user, sales channel and region. By type, the market is classified into handheld and upright. By end user, the market is classified into residential and commercial. By sales channel, the market is classified into supermarkets/hypermarkets, brand outlets, retail stores, e-commerce, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, the UK, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, the Middle East, and the rest of LAMEA).
Players operating in the global garment steamer market have adopted various developmental strategies to expand their garment steamer market share, Increase profitability, and remain competitive in the market. Key players profiled in this report Include Conair Corporation, Panasonic Corporation, Pursteam, Groupe SEB, Jiffy Steamer, Reliable Corporation, Electrolux AB, Koninklijke Philips N.V., Haier Group Corporation, and Midea Group
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the garments steamer market analysis from 2022 to 2032 to identify the prevailing garments steamer market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the garments steamer market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global garments steamer market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Handheld
- Upright
By End User
- Residential
- Commercial
By Sales Channel
- Supermarkets/Hypermarkets
- Brand Outlets
- Retail Stores
- E-commerce
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- UK
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Asean
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- South Africa
- Middle East
- Rest of LAMEA
Key Market Players
- AB Electrolux
- Conair Corporation
- Groupe SEB SA
- Haier Group Corporation
- Jiffy Steamer Company, LLC
- Koninklijke Philips N.V.
- Midea Group Co., Ltd.
- Panasonic Holdings Corporation
- Pursteam
- Reliable Corporation
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: GARMENTS STEAMER MARKET, BY TYPE
CHAPTER 5: GARMENTS STEAMER MARKET, BY END USER
CHAPTER 6: GARMENTS STEAMER MARKET, BY SALES CHANNEL
CHAPTER 7: GARMENTS STEAMER MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Garments Steamer Market,' The garments steamer market was valued at $2.5 billion in 2022, and is estimated to reach $4 billion by 2032, growing at a CAGR of 5% from 2023 to 2032.A garment steamer, commonly referred to as a clothing steamer or textile steamer, is a device that removes wrinkles, freshens fabrics, and removes odors from garments, fabric upholstery, and other fabrics. It is a better option than standard ironing which is friendlier on materials. A garment steamer utilizes hot steam to loosen the fibers of the cloth and smooth out wrinkles. A water storage tank, a source of heat, and a nozzle or steam head are common components. When the steamer is activated, water from the reservoir is heated, resulting in the steam that is emitted via the nozzle. The user moves the steamer head towards the cloth, enabling the steam to seep through and eliminate wrinkles efficiently.
The use of smart home appliances has raised interest in technology-driven appliances in recent years. Consumers are looking for fabric care appliances with cutting-edge features that will assist them in efficiently keeping the quality of their apparel. Furthermore, sophisticated technological gadgets supplement the development in customers' living standards, providing comfort as well as effectiveness in their job. Some important manufacturers are focusing on product innovation in light of customers' perceptions of improved textile care equipment. For instance, in May 2023, Koninklijke Philips N.V. launched Phillips STE3160 and STE3170 in India. The steamer is equipped with MyEssence technology that allows the user to add fragrance to their garment. As a result, the incorporation of major technological breakthroughs in the product's development is helping to generate consumer interest in textile care equipment and garment steamers.
Due to high pricing and the surprising popularity of home appliance brands, counterfeit brands have emerged. Counterfeit brands are common in emerging economies because clients are price sensitive. This issue limits the sale of genuine household appliance brands in certain locations. Counterfeit brands are of poor quality and can cause annoyance and safety hazards, resulting in unfavorable customer opinions. One of the key venues where counterfeited brand transactions may be readily camouflaged is the online sales channel. As a result, the spread of the counterfeiting business is expected to stifle the expansion of the garment steamer market.
The growing acceptance of garment steamers creates a significant market opportunity for growth. Demand for garment steamers is likely to increase as more people become aware of the benefits and limitations of garment steamers over traditional ironing processes. Effective marketing campaigns, product demonstrations, and education about the simplicity of use, efficiency, and diversity of garment steamers might boost awareness. Manufacturers can pique the interest of prospective customers looking for affordable and efficient solutions to their fabric care needs by emphasizing the features that make garment steamers a wonderful choice for wrinkle elimination, such as non-damaging moisture advancements in technology and suitability for delicate fabrics. Furthermore, as customers become more style-conscious and value well-groomed appearances, a greater understanding of garment steamers may result in an evolution in consumer tastes and an enhanced appreciation of these devices as vital tools for preserving wrinkle-free garments. Taking advantage of this opportunity to educate and engage clients about the positive aspects of garment steamers will assist boost market expansion and build a client base.
The garment steamer market is segmented into type, end user, sales channel and region. By type, the market is classified into handheld and upright. By end user, the market is classified into residential and commercial. By sales channel, the market is classified into supermarkets/hypermarkets, brand outlets, retail stores, e-commerce, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (France, Germany, the UK, Italy, Spain, Russia, and the Rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, ASEAN, and the rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, the Middle East, and the rest of LAMEA).
Players operating in the global garment steamer market have adopted various developmental strategies to expand their garment steamer market share, increase profitability, and remain competitive in the market. Key players profiled in this report include Conair Corporation, Panasonic Corporation, Pursteam, Groupe SEB, Jiffy Steamer, Reliable Corporation, Electrolux AB, Koninklijke Philips N.V., Haier Group Corporation, and Midea Group
Key findings of the study
- On the basis of type, upright segment dominated the garment steamer industry in 2022 and is expected to retain its dominance throughout the forecast period.
- On the basis of end user, the residential segment dominated the global market in 2022 and is expected to retain its dominance throughout the forecast period.
- On the basis of sales channel, the e-commerce segment dominated the global market in 2022 and is expected to retain its dominance throughout the forecast period.
- Region wise, Asia-Pacific region accounted for the highest garment steamer market share in 2022 and is expected to grow at a CAGR of 5.8%.
Companies Mentioned
- AB Electrolux
- Conair Corporation
- Groupe SEB SA
- Haier Group Corporation
- Jiffy Steamer Company, LLC
- Koninklijke Philips N.V.
- Midea Group Co., Ltd.
- Panasonic Holdings Corporation
- Pursteam
- Reliable Corporation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 275 |
| Published | June 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 2.45 Billion |
| Forecasted Market Value ( USD | $ 3.98 Billion |
| Compound Annual Growth Rate | 5.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
