The global facial tissue paper market was valued at $3.55 Billion in 2022, and is projected to reach $6.20 Billion by 2032, registering a CAGR of 5.8% from 2023 to 2032.
Emerging markets present great opportunities for the facial tissue paper market, especially in regions with growing populations and rising disposable Incomes. As these markets develop, consumers become more conscious about hygiene and the demand for personal care products Increases. Manufacturers can enter these markets by expanding connections and tailoring products to meet consumers' specific needs and preferences. Furthermore, there is ample room for product innovation in the facial tissue paper market. Manufacturers seek new materials, technologies, and properties to improve the quality, softness, durability, and performance of facial tissue paper. This Includes using eco-friendly materials, offering specialty products such as organic or hypoallergenic fabrics, and creating sustainable solutions. New products that meet customer needs may differ in terms of their intended use and appeal to a wider customer base.
E-commerce facilitates the facial tissue paper market by providing convenience, accessibility, and a wider product selection for consumers. Online platforms allow customers to conveniently purchase facial tissue paper from the comfort of their homes, expanding market reach and offering competitive pricing and delivery options. Manufacturers can use e-commerce to reach a wider audience, expand their market, and provide a unique experience. Good collaboration with online stores and good digital marketing strategies can Increase online sales.
The surge in emphasis on health and wellness presents opportunities for the facial tissue paper market. Consumers have become Increasingly conscious of using products that support their health. Manufacturers can capitalize on this difference by offering facials tissues with added benefits such as natural ingredients, moisturizers, vitamins, or soothing properties. Advertising these products to promote health and personal care can appeal to healthy consumers. The Increased focus on sustainability and environmental responsibility presents an opportunity for businesses to confront this problem. Consumers are Increasingly using eco-friendly products that have the least impact on the environment. Manufacturers produce facial tissue paper made from recycled materials, utilize responsible practices, and use advance manufacturing and packaging techniques. Marketing these eco-friendly projects can attract customers to the environment and stimulate market growth.
Moreover, collaboration with healthcare institutions and professionals can create opportunities for the facial tissue paper market. These partnerships may Include product approvals, joint ventures, or supplying facial wipes to medical facilities. Collaborating with a healthcare provider builds trust and confidence, making facial tissue a reliable and recommended option for personal hygiene. Government policies and initiatives aimed at promoting environmental sustainability contribute to the facial tissue paper market. Waste management, sustainable production, and eco-labeling rules create a good business environment for companies that comply with these rules. In turn, customers are more likely to choose products that meet these standards, Increasing demand for facial wipes.
The Increase in market demand for facial wipes has been influenced by marketing and communication. Manufacturers have highlighted their commitment to sustainability through labeling, certifications, and transparent communication about their eco-friendly practices. This helps build trust among consumers who are actively seeking sustainable products. The facial tissue paper market is segmented into product type, packaging type, distribution channel, and region. By product type, the market is classified into regular, lotion infused, antibacterial, and others. By packaging type, the market is divided into box pack and pocket pack. By distribution channel, the market is categorized into supermarket & hypermarket, online store, pharmacies, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, and the rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, and Rest of LAMEA).
The players in the facial tissue paper market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to Increase profitability and improve their position in the market. Some of the key players profiled in the facial tissue paper market analysis Include Kimberly-Clark Corporation, The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA (SCA), Hengan International Group Company Limited, Sofidel Group, Wepa Group, Asaleo Care Limited, APP (Asia Pulp & Paper) Group, Cascades Inc., Georgia-Pacific LLC.
Emerging markets present great opportunities for the facial tissue paper market, especially in regions with growing populations and rising disposable Incomes. As these markets develop, consumers become more conscious about hygiene and the demand for personal care products Increases. Manufacturers can enter these markets by expanding connections and tailoring products to meet consumers' specific needs and preferences. Furthermore, there is ample room for product innovation in the facial tissue paper market. Manufacturers seek new materials, technologies, and properties to improve the quality, softness, durability, and performance of facial tissue paper. This Includes using eco-friendly materials, offering specialty products such as organic or hypoallergenic fabrics, and creating sustainable solutions. New products that meet customer needs may differ in terms of their intended use and appeal to a wider customer base.
E-commerce facilitates the facial tissue paper market by providing convenience, accessibility, and a wider product selection for consumers. Online platforms allow customers to conveniently purchase facial tissue paper from the comfort of their homes, expanding market reach and offering competitive pricing and delivery options. Manufacturers can use e-commerce to reach a wider audience, expand their market, and provide a unique experience. Good collaboration with online stores and good digital marketing strategies can Increase online sales.
The surge in emphasis on health and wellness presents opportunities for the facial tissue paper market. Consumers have become Increasingly conscious of using products that support their health. Manufacturers can capitalize on this difference by offering facials tissues with added benefits such as natural ingredients, moisturizers, vitamins, or soothing properties. Advertising these products to promote health and personal care can appeal to healthy consumers. The Increased focus on sustainability and environmental responsibility presents an opportunity for businesses to confront this problem. Consumers are Increasingly using eco-friendly products that have the least impact on the environment. Manufacturers produce facial tissue paper made from recycled materials, utilize responsible practices, and use advance manufacturing and packaging techniques. Marketing these eco-friendly projects can attract customers to the environment and stimulate market growth.
Moreover, collaboration with healthcare institutions and professionals can create opportunities for the facial tissue paper market. These partnerships may Include product approvals, joint ventures, or supplying facial wipes to medical facilities. Collaborating with a healthcare provider builds trust and confidence, making facial tissue a reliable and recommended option for personal hygiene. Government policies and initiatives aimed at promoting environmental sustainability contribute to the facial tissue paper market. Waste management, sustainable production, and eco-labeling rules create a good business environment for companies that comply with these rules. In turn, customers are more likely to choose products that meet these standards, Increasing demand for facial wipes.
The Increase in market demand for facial wipes has been influenced by marketing and communication. Manufacturers have highlighted their commitment to sustainability through labeling, certifications, and transparent communication about their eco-friendly practices. This helps build trust among consumers who are actively seeking sustainable products. The facial tissue paper market is segmented into product type, packaging type, distribution channel, and region. By product type, the market is classified into regular, lotion infused, antibacterial, and others. By packaging type, the market is divided into box pack and pocket pack. By distribution channel, the market is categorized into supermarket & hypermarket, online store, pharmacies, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, and the rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, and Rest of LAMEA).
The players in the facial tissue paper market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to Increase profitability and improve their position in the market. Some of the key players profiled in the facial tissue paper market analysis Include Kimberly-Clark Corporation, The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA (SCA), Hengan International Group Company Limited, Sofidel Group, Wepa Group, Asaleo Care Limited, APP (Asia Pulp & Paper) Group, Cascades Inc., Georgia-Pacific LLC.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the facial tissues market analysis from 2022 to 2032 to identify the prevailing facial tissues market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the facial tissues market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global facial tissues market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
- Regular
- lotion Infused
- Antibacterial
- Other
By Packaging Type
- Box Pack
- Pocket Pack
By Distribution Channel
- Supermarket and Hypermarket
- Online Store
- Pharmacies
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- South Africa
- Rest of LAMEA
Key Market Players
- Asia Pulp & Paper Group
- Cascades Inc.
- Essity Aktiebolag
- Georgia-Pacific LLC
- Hengan International Group Company Ltd.
- Kimberly-Clark Corporation
- Sofidel S.p.A.
- Svenska Cellulosa Aktiebolaget SCA
- The Procter & Gamble Company
- WEPA Hygieneprodukte GmbH
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: FACIAL TISSUES MARKET, BY PRODUCT TYPE
CHAPTER 5: FACIAL TISSUES MARKET, BY PACKAGING TYPE
CHAPTER 6: FACIAL TISSUES MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: FACIAL TISSUES MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Facial Tissues Market,' The facial tissues market was valued at $3.6 billion in 2022, and is estimated to reach $6.2 billion by 2032, growing at a CAGR of 5.8% from 2023 to 2032.Facial tissues are disposable, lightweight, and soft paper-based products designed for use in personal hygiene, primarily for cleaning and wiping the face. These tissues are commonly used for purposes such as removing dirt, sweat, oil, or makeup, as well as for sneezing, coughing, or other general cleaning needs. The facial tissue paper market growth is driven by many factors, including the increased focus on personal hygiene and awareness of the importance of health management. Moreover, the convenience and portability of facial tissue paper make them the best choice for individuals on the go or in situations where traditional methods of cleaning or drying are not readily available. The facial tissue paper market has seen significant growth in various regions due to factors such as urbanization, changing lifestyles, and increasing disposable income. Emerging markets have many growth opportunities due to population growth, changing consumer habits, and rising living standards. In addition, as consumers focus on environmentally friendly products, the market is affected by factors such as sustainability and environmental strategies.
An upsurge in awareness about hygiene has increased the demand for facial tissue paper in the market. In recent years, there has been a major change in consumer behavior and importance is given to personal care and hygiene. This change is driven by many factors, including the spread of viruses and the growth in concern about the spread of the disease. Consumers are now more aware of the need to practice good hygiene to protect themselves and others. Manufacturers respond to this increased demand by introducing innovative products in the facial tissue paper market. They develop tissue papers infused with moisturizers, soothing agents, or antibacterial properties to provide added benefits and cater to specific consumer needs. These advancements and product variations contribute to the overall attractiveness of the facial tissue market and further stimulate demand.
The COVID-19 pandemic has further emphasized the importance of hygiene awareness and practice. The surge in hand washing, face washing, and disinfection has increased the demand for facial wipes. Facial tissue paper plays an important role in ensuring hygiene. It allows people to clean and wipe their face, hands, and other exposed areas, providing simple and effective solutions for personal care. The softness and absorbency of facial tissues make them ideal for gentle cleansing, removing dirt, sweat, oil, and bacteria from the skin. Disposable facial wipes provide hygiene and sanitation as they can be easily thrown away after use.
Convenience and portability are key factors that have surged the market demand for facial tissue paper. Today's lifestyle is characterized by lack of time, lack of activity, and the need for convenience products. Providing a portable and easy-to-use tool for personal hygiene, facial wipes are perfect for this lifestyle. The compact size and lightweight nature of facial tissue paper make it highly convenient for consumers. Facial tissue paper can be easily carried in backpacks, rucksacks, pockets or even in the car, allowing people to access them whenever they need them. This convenience allows people to maintain their personal hygiene wherever they are and whatever their situation. Furthermore, facial tissue paper offers quick and hassle-free usage. Unlike traditional cleaning or drying methods such as washing clothes or towels, facial wipes do not need to be washed or dried after use. This time-saving feature appeals to customers looking for solutions in their busy lives. The versatility of the facial tissue adds to its ease of use. It can be used for many purposes such as hand wiping, make-up removal, surface cleaning, including the face, or it can be used as a handkerchief. This versatility makes it a versatile all-round product that customers can rely on for a variety of needs.
The facial tissue paper market is segmented into product type, packaging type, distribution channel, and region. By product type, the market is classified into regular, lotion infused, antibacterial, and others. By packaging type, the market is divided into box pack and pocket pack. By distribution channel, the market is categorized into supermarket & hypermarket, online store, pharmacies, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, France, Russia, and the rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, South Africa, and Rest of LAMEA).
The players in the facial tissue paper market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the market. Some of the key players profiled in the facial tissue paper market analysis include Kimberly-Clark Corporation, The Procter & Gamble Company, Svenska Cellulosa Aktiebolaget SCA (SCA), Hengan International Group Company Limited, Sofidel Group, Wepa Group, Asaleo Care Limited, APP (Asia Pulp & Paper) Group, Cascades Inc., Georgia-Pacific LLC.
Key Market Findings
- Based on product type, the regular segment held the major share in the market.
- On the basis of packaging type, the pocket pack is expected to grow with the highest CAGR of 6.1% during the forecast period.
- Based on distribution channels, supermarket and hypermarket held the major share in the market.
Companies Mentioned
- Asia Pulp & Paper Group
- Cascades Inc.
- Essity Aktiebolag
- Georgia-Pacific LLC
- Hengan International Group Company Ltd.
- Kimberly-Clark Corporation
- Sofidel S.p.A.
- Svenska Cellulosa Aktiebolaget SCA
- The Procter & Gamble Company
- WEPA Hygieneprodukte GmbH
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 350 |
| Published | June 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 3.55 Billion |
| Forecasted Market Value ( USD | $ 6.2 Billion |
| Compound Annual Growth Rate | 5.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
