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E-commerce Market By Model Type, By Offering: Global Opportunity Analysis and Industry Forecast, 2023-2032

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    Report

  • 225 Pages
  • June 2023
  • Region: Global
  • Allied Market Research
  • ID: 5879122
Description Jump to:
E-commerce (electronic commerce) is the activity of electronically buying or selling products through online services or over the internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Furthermore, e-commerce has helped businesses gain access to and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services.

One of the main drivers of the e-commerce market is the widespread availability and affordability of internet access. As internet penetration continues to Increase globally, more individuals have access to online shopping platforms, leading to a larger customer base for e-commerce businesses. Furthermore, with the growth of international shipping and logistics, consumers can access products from around the world. This expansion of cross-border trade has significantly contributed to the growth of the e-commerce market. In addition, influencer marketing, where social media influencers promote products and brands, has proven to be an effective strategy to drive e-commerce growth by leveraging the trust and influence of popular personalities. However, trust and security concerns, logistics and infrastructure challenges are some of the factors that hamper the e-commerce market growth. On the contrary, the advancement of technology, especially in terms of mobile devices and internet connectivity, has played a crucial role in the growth of the e-commerce market. Further, cross-border e-commerce that allows consumers to purchase products from overseas sellers is expected to create lucrative opportunities for the growth of the e-commerce market in the upcoming years. Improvements in logistics, payment systems, and international trade policies are facilitating the growth of cross-border e-commerce. The Increasing demand for international products and the rise of platforms such as Alibaba's AliExpress and Amazon Global further contribute to this trend.

The e-commerce market is segmented into model type, offering, and region. By model type, the market is differentiated into business-to-business (B2B) and business-to-consumer (B2C). Depending on offering, it is fragmented into beauty and personal care products, consumer electronics, fashion and apparel, household products, and others. Region wise, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA.

The e-commerce market analysis Includes top companies operating in the market such as Amazon.com, Inc., JD.com, Inc., Flipkart.com, Alibaba Group Holding Limited, Walmart Inc., Shein, Wayfair LLC, eBay Inc., Shopify, and pinduoduo.com. These players have adopted various strategies to Increase their market penetration and strengthen their position in the accounting and budgeting software industry.

Key Benefits for Stakeholders
  • The study provides in-depth analysis of the e-commerce market along with current trends and future estimations to illustrate the imminent investment pockets.
  • Information about key drivers, restrains, & opportunities and their impact analysis on the e-commerce market size are provided in the report.
  • The Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
  • The quantitative analysis of the e-commerce market from 2022 to 2032 is provided to determine the market potential.

Key Market Segments

By Model Type

  • Business-to-consumer (B2C)
  • Business-to-business (B2B)

By Offering

  • Beauty and Personal Care Products
  • Consumer Electronics
  • Fashion and Apparel
  • Household Products
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • ALIBABA GROUP HOLDING LIMITED
  • Amazon.com Inc.
  • eBay Inc.
  • Flipkart
  • JD.com, Inc.
  • pinduoduo.com
  • Shein
  • Shopify
  • Walmart Inc.
  • Wayfair LLC

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Threat of substitutes
3.3.4. Threat of new entrants
3.3.5. Intensity of rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase in internet penetration
3.4.1.2. Surge in adoption of mobile technology and smartphones
3.4.1.3. COVID-19 pandemic impact
3.4.1.4. Social media and influencer marketing
3.4.2. Restraints
3.4.2.1. Trust and security concerns
3.4.2.2. Logistics and infrastructure challenges
3.4.3. Opportunities
3.4.3.1. Technological advancements
3.4.3.2. Cross-border e-commerce
3.5. COVID-19 Impact Analysis on the market
CHAPTER 4: E-COMMERCE MARKET, BY MODEL TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Business-to-consumer (B2C)
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Business-to-business (B2B)
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: E-COMMERCE MARKET, BY OFFERING
5.1. Overview
5.1.1. Market size and forecast
5.2. Beauty and Personal Care Products
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Consumer Electronics
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Fashion and Apparel
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Household Products
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Others
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
CHAPTER 6: E-COMMERCE MARKET, BY REGION
6.1. Overview
6.1.1. Market size and forecast By Region
6.2. North America
6.2.1. Key trends and opportunities
6.2.2. Market size and forecast, by Model Type
6.2.3. Market size and forecast, by Offering
6.2.4. Market size and forecast, by country
6.2.4.1. U.S.
6.2.4.1.1. Key market trends, growth factors and opportunities
6.2.4.1.2. Market size and forecast, by Model Type
6.2.4.1.3. Market size and forecast, by Offering
6.2.4.2. Canada
6.2.4.2.1. Key market trends, growth factors and opportunities
6.2.4.2.2. Market size and forecast, by Model Type
6.2.4.2.3. Market size and forecast, by Offering
6.3. Europe
6.3.1. Key trends and opportunities
6.3.2. Market size and forecast, by Model Type
6.3.3. Market size and forecast, by Offering
6.3.4. Market size and forecast, by country
6.3.4.1. UK
6.3.4.1.1. Key market trends, growth factors and opportunities
6.3.4.1.2. Market size and forecast, by Model Type
6.3.4.1.3. Market size and forecast, by Offering
6.3.4.2. Germany
6.3.4.2.1. Key market trends, growth factors and opportunities
6.3.4.2.2. Market size and forecast, by Model Type
6.3.4.2.3. Market size and forecast, by Offering
6.3.4.3. France
6.3.4.3.1. Key market trends, growth factors and opportunities
6.3.4.3.2. Market size and forecast, by Model Type
6.3.4.3.3. Market size and forecast, by Offering
6.3.4.4. Italy
6.3.4.4.1. Key market trends, growth factors and opportunities
6.3.4.4.2. Market size and forecast, by Model Type
6.3.4.4.3. Market size and forecast, by Offering
6.3.4.5. Spain
6.3.4.5.1. Key market trends, growth factors and opportunities
6.3.4.5.2. Market size and forecast, by Model Type
6.3.4.5.3. Market size and forecast, by Offering
6.3.4.6. Rest of Europe
6.3.4.6.1. Key market trends, growth factors and opportunities
6.3.4.6.2. Market size and forecast, by Model Type
6.3.4.6.3. Market size and forecast, by Offering
6.4. Asia-Pacific
6.4.1. Key trends and opportunities
6.4.2. Market size and forecast, by Model Type
6.4.3. Market size and forecast, by Offering
6.4.4. Market size and forecast, by country
6.4.4.1. China
6.4.4.1.1. Key market trends, growth factors and opportunities
6.4.4.1.2. Market size and forecast, by Model Type
6.4.4.1.3. Market size and forecast, by Offering
6.4.4.2. Japan
6.4.4.2.1. Key market trends, growth factors and opportunities
6.4.4.2.2. Market size and forecast, by Model Type
6.4.4.2.3. Market size and forecast, by Offering
6.4.4.3. India
6.4.4.3.1. Key market trends, growth factors and opportunities
6.4.4.3.2. Market size and forecast, by Model Type
6.4.4.3.3. Market size and forecast, by Offering
6.4.4.4. Australia
6.4.4.4.1. Key market trends, growth factors and opportunities
6.4.4.4.2. Market size and forecast, by Model Type
6.4.4.4.3. Market size and forecast, by Offering
6.4.4.5. South Korea
6.4.4.5.1. Key market trends, growth factors and opportunities
6.4.4.5.2. Market size and forecast, by Model Type
6.4.4.5.3. Market size and forecast, by Offering
6.4.4.6. Rest of Asia-Pacific
6.4.4.6.1. Key market trends, growth factors and opportunities
6.4.4.6.2. Market size and forecast, by Model Type
6.4.4.6.3. Market size and forecast, by Offering
6.5. LAMEA
6.5.1. Key trends and opportunities
6.5.2. Market size and forecast, by Model Type
6.5.3. Market size and forecast, by Offering
6.5.4. Market size and forecast, by country
6.5.4.1. Latin America
6.5.4.1.1. Key market trends, growth factors and opportunities
6.5.4.1.2. Market size and forecast, by Model Type
6.5.4.1.3. Market size and forecast, by Offering
6.5.4.2. Middle East
6.5.4.2.1. Key market trends, growth factors and opportunities
6.5.4.2.2. Market size and forecast, by Model Type
6.5.4.2.3. Market size and forecast, by Offering
6.5.4.3. Africa
6.5.4.3.1. Key market trends, growth factors and opportunities
6.5.4.3.2. Market size and forecast, by Model Type
6.5.4.3.3. Market size and forecast, by Offering
CHAPTER 7: COMPETITIVE LANDSCAPE
7.1. Introduction
7.2. Top winning strategies
7.3. Product Mapping of Top 10 Player
7.4. Competitive Dashboard
7.5. Competitive Heatmap
7.6. Top player positioning, 2022
CHAPTER 8: COMPANY PROFILES
8.1. Amazon.com Inc.
8.1.1. Company overview
8.1.2. Key Executives
8.1.3. Company snapshot
8.1.4. Operating business segments
8.1.5. Product portfolio
8.1.6. Business performance
8.1.7. Key strategic moves and developments
8.2. JD.com, Inc.
8.2.1. Company overview
8.2.2. Key Executives
8.2.3. Company snapshot
8.2.4. Operating business segments
8.2.5. Product portfolio
8.2.6. Business performance
8.2.7. Key strategic moves and developments
8.3. Flipkart
8.3.1. Company overview
8.3.2. Key Executives
8.3.3. Company snapshot
8.3.4. Operating business segments
8.3.5. Product portfolio
8.3.6. Business performance
8.3.7. Key strategic moves and developments
8.4. ALIBABA GROUP HOLDING LIMITED
8.4.1. Company overview
8.4.2. Key Executives
8.4.3. Company snapshot
8.4.4. Operating business segments
8.4.5. Product portfolio
8.4.6. Business performance
8.5. Walmart Inc.
8.5.1. Company overview
8.5.2. Key Executives
8.5.3. Company snapshot
8.5.4. Operating business segments
8.5.5. Product portfolio
8.5.6. Business performance
8.5.7. Key strategic moves and developments
8.6. Shein
8.6.1. Company overview
8.6.2. Key Executives
8.6.3. Company snapshot
8.6.4. Operating business segments
8.6.5. Product portfolio
8.6.6. Key strategic moves and developments
8.7. Wayfair LLC
8.7.1. Company overview
8.7.2. Key Executives
8.7.3. Company snapshot
8.7.4. Operating business segments
8.7.5. Product portfolio
8.7.6. Business performance
8.7.7. Key strategic moves and developments
8.8. eBay Inc.
8.8.1. Company overview
8.8.2. Key Executives
8.8.3. Company snapshot
8.8.4. Operating business segments
8.8.5. Product portfolio
8.8.6. Business performance
8.8.7. Key strategic moves and developments
8.9. Shopify
8.9.1. Company overview
8.9.2. Key Executives
8.9.3. Company snapshot
8.9.4. Operating business segments
8.9.5. Product portfolio
8.9.6. Business performance
8.9.7. Key strategic moves and developments
8.10. pinduoduo.com
8.10.1. Company overview
8.10.2. Key Executives
8.10.3. Company snapshot
8.10.4. Operating business segments
8.10.5. Product portfolio
8.10.6. Business performance
8.10.7. Key strategic moves and developments
List of Tables
TABLE 01. GLOBAL E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 02. E-COMMERCE MARKET FOR BUSINESS-TO-CONSUMER (B2C), BY REGION, 2022-2032 ($BILLION)
TABLE 03. E-COMMERCE MARKET FOR BUSINESS-TO-BUSINESS (B2B), BY REGION, 2022-2032 ($BILLION)
TABLE 04. GLOBAL E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 05. E-COMMERCE MARKET FOR BEAUTY AND PERSONAL CARE PRODUCTS, BY REGION, 2022-2032 ($BILLION)
TABLE 06. E-COMMERCE MARKET FOR CONSUMER ELECTRONICS, BY REGION, 2022-2032 ($BILLION)
TABLE 07. E-COMMERCE MARKET FOR FASHION AND APPAREL, BY REGION, 2022-2032 ($BILLION)
TABLE 08. E-COMMERCE MARKET FOR HOUSEHOLD PRODUCTS, BY REGION, 2022-2032 ($BILLION)
TABLE 09. E-COMMERCE MARKET FOR OTHERS, BY REGION, 2022-2032 ($BILLION)
TABLE 10. E-COMMERCE MARKET, BY REGION, 2022-2032 ($BILLION)
TABLE 11. NORTH AMERICA E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 12. NORTH AMERICA E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 13. NORTH AMERICA E-COMMERCE MARKET, BY COUNTRY, 2022-2032 ($BILLION)
TABLE 14. U.S. E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 15. U.S. E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 16. CANADA E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 17. CANADA E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 18. EUROPE E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 19. EUROPE E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 20. EUROPE E-COMMERCE MARKET, BY COUNTRY, 2022-2032 ($BILLION)
TABLE 21. UK E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 22. UK E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 23. GERMANY E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 24. GERMANY E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 25. FRANCE E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 26. FRANCE E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 27. ITALY E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 28. ITALY E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 29. SPAIN E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 30. SPAIN E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 31. REST OF EUROPE E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 32. REST OF EUROPE E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 33. ASIA-PACIFIC E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 34. ASIA-PACIFIC E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 35. ASIA-PACIFIC E-COMMERCE MARKET, BY COUNTRY, 2022-2032 ($BILLION)
TABLE 36. CHINA E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 37. CHINA E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 38. JAPAN E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 39. JAPAN E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 40. INDIA E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 41. INDIA E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 42. AUSTRALIA E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 43. AUSTRALIA E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 44. SOUTH KOREA E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 45. SOUTH KOREA E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 46. REST OF ASIA-PACIFIC E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 47. REST OF ASIA-PACIFIC E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 48. LAMEA E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 49. LAMEA E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 50. LAMEA E-COMMERCE MARKET, BY COUNTRY, 2022-2032 ($BILLION)
TABLE 51. LATIN AMERICA E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 52. LATIN AMERICA E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 53. MIDDLE EAST E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 54. MIDDLE EAST E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 55. AFRICA E-COMMERCE MARKET, BY MODEL TYPE, 2022-2032 ($BILLION)
TABLE 56. AFRICA E-COMMERCE MARKET, BY OFFERING, 2022-2032 ($BILLION)
TABLE 57. AMAZON.COM INC.: KEY EXECUTIVES
TABLE 58. AMAZON.COM INC.: COMPANY SNAPSHOT
TABLE 59. AMAZON.COM INC.: SERVICE SEGMENTS
TABLE 60. AMAZON.COM INC.: PRODUCT PORTFOLIO
TABLE 61. AMAZON.COM INC.: KEY STRATERGIES
TABLE 62. JD.COM, INC.: KEY EXECUTIVES
TABLE 63. JD.COM, INC.: COMPANY SNAPSHOT
TABLE 64. JD.COM, INC.: SERVICE SEGMENTS
TABLE 65. JD.COM, INC.: PRODUCT PORTFOLIO
TABLE 66. JD.COM, INC.: KEY STRATERGIES
TABLE 67. FLIPKART: KEY EXECUTIVES
TABLE 68. FLIPKART: COMPANY SNAPSHOT
TABLE 69. FLIPKART: SERVICE SEGMENTS
TABLE 70. FLIPKART: PRODUCT PORTFOLIO
TABLE 71. FLIPKART: KEY STRATERGIES
TABLE 72. ALIBABA GROUP HOLDING LIMITED: KEY EXECUTIVES
TABLE 73. ALIBABA GROUP HOLDING LIMITED: COMPANY SNAPSHOT
TABLE 74. ALIBABA GROUP HOLDING LIMITED: SERVICE SEGMENTS
TABLE 75. ALIBABA GROUP HOLDING LIMITED: PRODUCT PORTFOLIO
TABLE 76. WALMART INC.: KEY EXECUTIVES
TABLE 77. WALMART INC.: COMPANY SNAPSHOT
TABLE 78. WALMART INC.: SERVICE SEGMENTS
TABLE 79. WALMART INC.: PRODUCT PORTFOLIO
TABLE 80. WALMART INC.: KEY STRATERGIES
TABLE 81. SHEIN: KEY EXECUTIVES
TABLE 82. SHEIN: COMPANY SNAPSHOT
TABLE 83. SHEIN: SERVICE SEGMENTS
TABLE 84. SHEIN: PRODUCT PORTFOLIO
TABLE 85. SHEIN: KEY STRATERGIES
TABLE 86. WAYFAIR LLC: KEY EXECUTIVES
TABLE 87. WAYFAIR LLC: COMPANY SNAPSHOT
TABLE 88. WAYFAIR LLC: SERVICE SEGMENTS
TABLE 89. WAYFAIR LLC: PRODUCT PORTFOLIO
TABLE 90. WAYFAIR LLC: KEY STRATERGIES
TABLE 91. EBAY INC.: KEY EXECUTIVES
TABLE 92. EBAY INC.: COMPANY SNAPSHOT
TABLE 93. EBAY INC.: SERVICE SEGMENTS
TABLE 94. EBAY INC.: PRODUCT PORTFOLIO
TABLE 95. EBAY INC.: KEY STRATERGIES
TABLE 96. SHOPIFY: KEY EXECUTIVES
TABLE 97. SHOPIFY: COMPANY SNAPSHOT
TABLE 98. SHOPIFY: SERVICE SEGMENTS
TABLE 99. SHOPIFY: PRODUCT PORTFOLIO
TABLE 100. SHOPIFY: KEY STRATERGIES
TABLE 101. PINDUODUO.COM: KEY EXECUTIVES
TABLE 102. PINDUODUO.COM: COMPANY SNAPSHOT
TABLE 103. PINDUODUO.COM: SERVICE SEGMENTS
TABLE 104. PINDUODUO.COM: PRODUCT PORTFOLIO
TABLE 105. PINDUODUO.COM: KEY STRATERGIES
List of Figures
FIGURE 01. E-COMMERCE MARKET, 2022-2032
FIGURE 02. SEGMENTATION OF E-COMMERCE MARKET, 2022-2032
FIGURE 03. TOP INVESTMENT POCKETS IN E-COMMERCE MARKET (2023-2032)
FIGURE 04. HIGH TO MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05. HIGH TO LOW BARGAINING POWER OF BUYERS
FIGURE 06. MODERATE TO HIGH THREAT OF SUBSTITUTES
FIGURE 07. HIGH THREAT OF NEW ENTRANTS
FIGURE 08. MODERATE TO HIGH INTENSITY OF RIVALRY
FIGURE 09. DRIVERS, RESTRAINTS AND OPPORTUNITIES: GLOBALE-COMMERCE MARKET
FIGURE 10. E-COMMERCE MARKET, BY MODEL TYPE, 2022(%)
FIGURE 11. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE MARKET FOR BUSINESS-TO-CONSUMER (B2C), BY COUNTRY 2022 AND 2032(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE MARKET FOR BUSINESS-TO-BUSINESS (B2B), BY COUNTRY 2022 AND 2032(%)
FIGURE 13. E-COMMERCE MARKET, BY OFFERING, 2022(%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE MARKET FOR BEAUTY AND PERSONAL CARE PRODUCTS, BY COUNTRY 2022 AND 2032(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE MARKET FOR CONSUMER ELECTRONICS, BY COUNTRY 2022 AND 2032(%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE MARKET FOR FASHION AND APPAREL, BY COUNTRY 2022 AND 2032(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE MARKET FOR HOUSEHOLD PRODUCTS, BY COUNTRY 2022 AND 2032(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE MARKET FOR OTHERS, BY COUNTRY 2022 AND 2032(%)
FIGURE 19. E-COMMERCE MARKET BY REGION, 2022
FIGURE 20. U.S. E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 21. CANADA E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 22. UK E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 23. GERMANY E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 24. FRANCE E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 25. ITALY E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 26. SPAIN E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 27. REST OF EUROPE E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 28. CHINA E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 29. JAPAN E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 30. INDIA E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 31. AUSTRALIA E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 32. SOUTH KOREA E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 33. REST OF ASIA-PACIFIC E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 34. LATIN AMERICA E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 35. MIDDLE EAST E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 36. AFRICA E-COMMERCE MARKET, 2022-2032 ($BILLION)
FIGURE 37. TOP WINNING STRATEGIES, BY YEAR
FIGURE 38. TOP WINNING STRATEGIES, BY DEVELOPMENT
FIGURE 39. TOP WINNING STRATEGIES, BY COMPANY
FIGURE 40. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 41. COMPETITIVE DASHBOARD
FIGURE 42. COMPETITIVE HEATMAP: E-COMMERCE MARKET
FIGURE 43. TOP PLAYER POSITIONING, 2022
FIGURE 44. AMAZON.COM INC.: NET REVENUE, 2020-2022 ($BILLION)
FIGURE 45. AMAZON.COM INC.: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 46. AMAZON.COM INC.: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 47. JD.COM, INC.: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 48. JD.COM, INC.: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 49. FLIPKART: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 50. FLIPKART: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 51. ALIBABA GROUP HOLDING LIMITED: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 52. ALIBABA GROUP HOLDING LIMITED: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 53. WALMART INC.: NET REVENUE, 2020-2022 ($BILLION)
FIGURE 54. WALMART INC.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 55. WAYFAIR LLC: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 56. WAYFAIR LLC: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 57. EBAY INC.: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 58. EBAY INC.: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 59. SHOPIFY: NET REVENUE, 2020-2022 ($MILLION)
FIGURE 60. SHOPIFY: REVENUE SHARE BY SEGMENT, 2022 (%)
FIGURE 61. SHOPIFY: REVENUE SHARE BY REGION, 2022 (%)
FIGURE 62. PINDUODUO.COM: NET REVENUE, 2020-2022 ($MILLION)

Executive Summary

According to a new report, titled, 'E-commerce Market,' The e-commerce market was valued at $15.7 trillion in 2022, and is estimated to reach $63800.2 billion by 2032, growing at a CAGR of 15.3% from 2023 to 2032.

The E-commerce Market is likely to experience a significant growth rate of 15.3% from 2022-2032 owing to the increasing internet penetration and social media marketing platforms.

E-commerce (electronic commerce) is the activity of electronically buying or selling products through online services or over the internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Furthermore, e-commerce has helped businesses gain access to and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services.

One of the main drivers of the e-commerce market is the widespread availability and affordability of internet access. As internet penetration continues to increase globally, more individuals have access to online shopping platforms, leading to a larger customer base for e-commerce businesses. Furthermore, with the growth of international shipping and logistics, consumers can access products from around the world. This expansion of cross-border trade has significantly contributed to the growth of the e-commerce market. In addition, influencer marketing, where social media influencers promote products and brands, has proven to be an effective strategy to drive e-commerce growth by leveraging the trust and influence of popular personalities. However, trust and security concerns, logistics and infrastructure challenges are some of the factors that hamper the e-commerce market growth. On the contrary, the advancement of technology, especially in terms of mobile devices and internet connectivity, has played a crucial role in the growth of the e-commerce market. Further, cross-border e-commerce that allows consumers to purchase products from overseas sellers is expected to create lucrative opportunities for the growth of the e-commerce market in the upcoming years. Improvements in logistics, payment systems, and international trade policies are facilitating the growth of cross-border e-commerce. The increasing demand for international products and the rise of platforms such as Alibaba's AliExpress and Amazon Global further contribute to this trend.

Furthermore, e-commerce platforms have the advantage of capturing and analyzing vast amounts of customer data. This data can be used to provide personalized product recommendations, tailored marketing campaigns, and customized shopping experiences. By leveraging data analytics and artificial intelligence, e-commerce businesses can enhance customer satisfaction and drive sales growth. Moreover, the e-commerce industry is continuously improving its fulfillment and delivery capabilities. This includes advancements in same-day or next-day delivery, click-and-collect options, and the use of emerging technologies such as drones and autonomous vehicles for delivery. These enhancements in fulfillment and delivery services improve the overall customer experience, making online shopping more convenient and attractive. Therefore, these factors provide the major growth opportunities for the market growth.

The market also offers growth opportunities to the key players in the market. E-commerce companies are investing heavily in logistics infrastructure and last-mile delivery solutions to ensure efficient and timely delivery of products. For instance, JD.com have implemented automated warehouses, drones, and robots for inventory management and delivery, reducing the delivery time and enhancing customer satisfaction. Furthermore, e-commerce has facilitated cross-border trade, allowing consumers to purchase products from international markets. The rise of platforms such as Alibaba's AliExpress and JD.com's JD Worldwide has enabled consumers to access a wide range of products from around the world. Similarly, international e-commerce giants such as Amazon expanded their presence in the Asia-Pacific region to tap into the growing demand for cross-border shopping.

The e-commerce market is segmented into model type, offering, and region. By model type, the market is differentiated into business-to-business (B2B) and business-to-consumer (B2C). Depending on offering, it is fragmented into beauty and personal care products, consumer electronics, fashion and apparel, household products, and others. Region wise, it is analyzed across North America (the U.S., and Canada), Europe (UK, Germany, France, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea and rest of Asia-Pacific), and LAMEA (Latin America, Middle East, and Africa).

The key players profiled in the study are Amazon.com, Inc., JD.com, Inc., Flipkart.com, Alibaba Group Holding Limited, Walmart Inc., Shein, Wayfair LLC, eBay Inc., Shopify, and pinduoduo.com. The players in the market have been actively engaged in the adoption of various strategies such as business expansion, product launch, collaboration, and partnership to remain competitive and gain an advantage over the competitors in the market. For instance, in November 2022, EY announced a global partnership with Shopify to create a new market for regulated products and to provide enterprise-ready e-commerce services. It assists enterprise merchants in getting to market faster and at scale, increasing revenue possibilities, improving cost efficiency, reducing tax risk, and providing customized experiences.

Key Market Insights

  • By model type, the business-to-business (B2B) segment was the highest revenue contributor to the market, and is estimated to reach $36,292.42 billion by 2032, with a CAGR of 14.0%. However, the business-to-consumer (B2C) segment is estimated to be the fastest-growing segment with a CAGR of 17.3% during the forecast period.
  • By offering, the consumer electronics segment was the highest revenue contributor to the market, and is estimated to reach $19,738.29 billion by 2032, with a CAGR of 13.8%. However, the household products segment is estimated to be the fastest-growing segment with a CAGR of 20.8% during the forecast period.
  • Based on region, Asia-Pacific was the highest revenue contributor, accounting for $7,543.86 billion in 2022, and is estimated to reach $35,862.07 billion by 2032, with a CAGR of 17.2%. However, LAMEA is estimated to be the fastest-growing region with a CAGR of 18.3% during the forecast period.

Companies Mentioned

  • ALIBABA GROUP HOLDING LIMITED
  • Amazon.com Inc.
  • eBay Inc.
  • Flipkart
  • JD.com, Inc.
  • pinduoduo.com
  • Shein
  • Shopify
  • Walmart Inc.
  • Wayfair LLC

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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