The global baby sleepwear market was valued at $39.3 billion in 2022, and is projected to reach $60.5 billion by 2032, growing at a CAGR of 4.6% from 2023 to 2032. In 2023, the romper segment occupied the largest share as it is one of the most popular types of baby sleepwear pieces due to its ease of use.
Baby sleepwear are clothes that babies wear while sleeping to keep them comfortable and to prevent hassles and risks that Include choking and getting entangled in garments. Baby sleepwear is often made of textiles such as cotton, linen, and bamboo to provide the highest convenience and material breathability for babies.
Globally, people's discretionary Income is Increasing; according to the World Bank, the yearly GDP of Eastern Asia-Pacific Increased by 7.3% in 2021, providing a significant boost to the region's economy and producing higher paying jobs. As a result, spending has soared, especially for branded and luxury goods, thus encouraging the premiumization of many types of items. As a consequence of this trend, fresh market entrants are aiming to premiumize their items. This is especially true in the infant clothes and goods industry, where parents demand only the best for their children. This premiumization impacts baby sleepwear products, thus boosting the growth of the industry.
In terms of population growth, the global fertility rate has been described as the average number of infants borne by women globally until the end of their reproductive life cycles. According to the World Economic Forum, global fertility rates have been declining in recent decades, with the fertility rate plummeting by half in the last 70 years. Increased customer emphasis on education and career as well as rise in worldwide costs for real estate, travel, medical care, and other basic necessities are the primary causes of reduction in reproduction rates. These variables deter individuals in the younger millennial and generation Z groups from having children, thus lowering the global number of newborns. The drop in the total number of babies born has an effect on the market for baby well-being and health products, as consumer interest in such items falls drastically. This Includes a drop in buyer demand for baby sleepwear, which will result in market barriers to growth.
With the growing popularity of the internet around the world, the number of people who use numerous social networking platforms as well as educational and general browsing websites has Increased dramatically. Children as young as 13 are among the rapidly growing user base, with numerous new parents also avid users of social media sites that Include TikTok, Instagram, Facebook, and others. Taking these trends into account, market's leading firms create campaigns geared at advertising their products through different digital and social media platforms. Market participants use social networking websites and digital advertising to raise awareness of their product offerings among potential purchasers through social media platforms. Furthermore, numerous market players are forming collaborations involving renowned social media personalities or influencers on social media with kids and their families to develop customized campaigns and specialized baby sleepwear goods. This would aid in attracting the products' committed fan base linked to these social media stars, leading in the expansion of the baby sleepwear industry.
The baby sleepwear market is segmented into type, material, price point, distribution channel, and region. By type, the market is classified into rompers and pajamas. Depending on material, it is categorized into cotton, linen, bamboo, and others. By price point, it is divided across mass and premium. According to distribution channel, it is fragmented into supermarkets & hypermarkets, specialty stores, brand stores, online channels, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).
Some of the major players analyzed in this report are The Children’s Place, Inc., Under Armour, Inc., Carter’s, Inc., H&M Group, Benetton Group S.R.L., Nike Inc., Industria de Diseno Textil, S.A., The Gap, Inc., Limited, Mothercare Plc, and PVH Corp.
Baby sleepwear are clothes that babies wear while sleeping to keep them comfortable and to prevent hassles and risks that Include choking and getting entangled in garments. Baby sleepwear is often made of textiles such as cotton, linen, and bamboo to provide the highest convenience and material breathability for babies.
Globally, people's discretionary Income is Increasing; according to the World Bank, the yearly GDP of Eastern Asia-Pacific Increased by 7.3% in 2021, providing a significant boost to the region's economy and producing higher paying jobs. As a result, spending has soared, especially for branded and luxury goods, thus encouraging the premiumization of many types of items. As a consequence of this trend, fresh market entrants are aiming to premiumize their items. This is especially true in the infant clothes and goods industry, where parents demand only the best for their children. This premiumization impacts baby sleepwear products, thus boosting the growth of the industry.
In terms of population growth, the global fertility rate has been described as the average number of infants borne by women globally until the end of their reproductive life cycles. According to the World Economic Forum, global fertility rates have been declining in recent decades, with the fertility rate plummeting by half in the last 70 years. Increased customer emphasis on education and career as well as rise in worldwide costs for real estate, travel, medical care, and other basic necessities are the primary causes of reduction in reproduction rates. These variables deter individuals in the younger millennial and generation Z groups from having children, thus lowering the global number of newborns. The drop in the total number of babies born has an effect on the market for baby well-being and health products, as consumer interest in such items falls drastically. This Includes a drop in buyer demand for baby sleepwear, which will result in market barriers to growth.
With the growing popularity of the internet around the world, the number of people who use numerous social networking platforms as well as educational and general browsing websites has Increased dramatically. Children as young as 13 are among the rapidly growing user base, with numerous new parents also avid users of social media sites that Include TikTok, Instagram, Facebook, and others. Taking these trends into account, market's leading firms create campaigns geared at advertising their products through different digital and social media platforms. Market participants use social networking websites and digital advertising to raise awareness of their product offerings among potential purchasers through social media platforms. Furthermore, numerous market players are forming collaborations involving renowned social media personalities or influencers on social media with kids and their families to develop customized campaigns and specialized baby sleepwear goods. This would aid in attracting the products' committed fan base linked to these social media stars, leading in the expansion of the baby sleepwear industry.
The baby sleepwear market is segmented into type, material, price point, distribution channel, and region. By type, the market is classified into rompers and pajamas. Depending on material, it is categorized into cotton, linen, bamboo, and others. By price point, it is divided across mass and premium. According to distribution channel, it is fragmented into supermarkets & hypermarkets, specialty stores, brand stores, online channels, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).
Some of the major players analyzed in this report are The Children’s Place, Inc., Under Armour, Inc., Carter’s, Inc., H&M Group, Benetton Group S.R.L., Nike Inc., Industria de Diseno Textil, S.A., The Gap, Inc., Limited, Mothercare Plc, and PVH Corp.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby sleepwear market analysis from 2022 to 2032 to identify the prevailing baby sleepwear market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the baby sleepwear market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global baby sleepwear market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Price Point
- Mass
- Premium
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Brand Stores
- Online Channels
- Others
By Type
- Rompers
- Sub Type
- Full Body Rompers
- Half Body Rompers
- Pajamas
By Material
- Cotton
- Linen
- Bamboo
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Netherlands
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- Saudi Arabia
- United Arab Emirates
- South Africa
- Rest of LAMEA
Key Market Players
- Benetton Group S.R.L.
- Carter’s, Inc.
- H&M Hennes & Mauritz AB
- Industria de Diseño Textil, S.A.
- Mothercare plc
- Nike, Inc.
- PVH Corp.
- The Children’s Place, Inc.
- The Gap, Inc.
- Under Armour, Inc.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: BABY SLEEPWEAR MARKET, BY TYPE
CHAPTER 5: BABY SLEEPWEAR MARKET, BY MATERIAL
CHAPTER 6: BABY SLEEPWEAR MARKET, BY PRICE POINT
CHAPTER 7: BABY SLEEPWEAR MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 8: BABY SLEEPWEAR MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Baby Sleepwear Market,' The baby sleepwear market was valued at $39.3 billion in 2022, and is estimated to reach $60.5 billion by 2032, growing at a CAGR of 4.6% from 2023 to 2032.In 2022, the romper segment occupied the largest share as it is one of the most popular types of baby sleepwear pieces due to its ease of use.
Baby sleepwear are garments that babies and infants wear to ensure their comfort when sleeping and to protect them from hazards like asphyxiation and getting caught in clothing. Pajamas and rompers, that are primarily available in full- and half-body varieties, are included in the category of baby sleepwear. Baby sleepwear is made from materials like cotton, linen, and bamboo for increased comfort and breathability.
Key factors driving the growth of the baby sleepwear market include high market growth potential in developing economies, an increase in disposable income and inclination toward premium products, and multiple advantages of baby rompers for parents and babies. Despite the fact that birth rates have continuously declined worldwide, they are still highest in developing countries like India and China, where over seventy percent of the world's population resides, according to the World Bank. The rate of acceptance of comfort-oriented habits of living has also been hastened by the expanding middle class, rising female labor force participation, and rapid growth in urbanization, which has increased demand for baby-related goods like infant sleepwear clothing. Spending always rises when income does as well. To get the most out of their money, people tend to favor high-end products and brands. This pattern leads newer manufacturers to premiumize their items when they enter the baby sleepwear market. Additionally, because many baby rompers have flaps close to the crotch for easy diaper changes, they are helpful for caregivers. Several parents are increasingly choosing baby rompers since they do away with the need to remember to wash two different types of clothes. Additionally, they are cozy for infants and offer enough room for a growing baby, so they are not restricted inside the garment. Additionally, the availability of soft, breathable, breathable, comfy, and moisture-wicking baby rompers is driving the industry's expansion and increasing popularity. Additionally, the availability of many styles and varieties of rompers makes the infants look adorable while safeguarding and cuddling them.
The market also offers growth opportunities to the key players in the market. 100% organically grown cotton, linen, silk, bamboo, wool, and other materials are used to make organic clothes. Most organic clothing is made of organic cotton primarily because organic linen as well as bamboo are difficult to get and are quite rare. Around the world, clothing made from natural materials is becoming more and more popular, and this trend extends to baby clothes. The rise of organic cotton output climbed by 3.9% in 2020, according to the Textile Exchange, an international expert on manufacturing of textiles and quality assurance, demonstrating a considerable increase in the recognition of organic fibers. Considering the fact that they will be put on by infants, organic baby clothes must be free of harmful chemicals, which is why so many buyers are drawn to them. Furthermore, the amount of people using various social networking sites, as well as other websites for learning and general browsing, has increased dramatically as internet usage spreads across the globe. Young children as young as 13 are among the rapidly growing user base, and many new parents are also avid consumers of social media sites like Facebook, Instagram, and TikTok. The bulk of the market's top companies for infant sleepwear products develop campaigns to promote their goods across different digital as well as social media platforms, considering these trends into account. Market players use social media platforms to spread the word regarding their product offers between potential customers. They also use digital marketing to do this.
The global baby sleepwear market is segmented into type, material, price point, distribution channel, and region. By type, the market is classified into rompers and pajamas. Depending on material, it is categorized into cotton, linen, bamboo, and others. On the basis of price point, it is divided across mass and premium. According to distribution channel, it is segregated into supermarkets & hypermarkets, specialty stores, brand stores, online channels, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Netherlands, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, Saudi Arabia, United Arab Emirates, South Africa, and rest of LAMEA).
Some of the major players analyzed in this report are The Children’s Place, Inc., Under Armour, Inc., Carter’s, Inc., H&M Group, Benetton Group S.R.L., Nike Inc., Industria de Diseno Textil, S.A., The Gap, Inc., Limited, Mothercare Plc, and PVH Corp.
Key Market Insights
The romper segment held the largest market share in 2022, capturing almost 70% of the global baby sleepwear market revenue, and the pajamas segment is expected to grow at the fastest rate during the forecast period.Depending on material, the cotton segment acquired the largest share in 2022, contributing to more than half of the global baby sleepwear market revenue, while the bamboo segment is expected to grow at the fastest CAGR during the forecast period.
- On the basis of price point, the mass segment accounted for the largest share in 2022; however, the premium segment is predicted to exhibit the highest growth during the forecast period.
- By distribution channel, supermarkets & hypermarkets held the largest market share in 2022, whereas the online channels segment is expected to depict the highest growth.
Companies Mentioned
- Benetton Group S.R.L.
- Carter’s, Inc.
- H&M Hennes & Mauritz AB
- Industria de Diseño Textil, S.A.
- Mothercare plc
- Nike, Inc.
- PVH Corp.
- The Children’s Place, Inc.
- The Gap, Inc.
- Under Armour, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 350 |
| Published | May 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 39.3 billion |
| Forecasted Market Value ( USD | $ 60.5 billion |
| Compound Annual Growth Rate | 4.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
