The global online beauty and personal care market was valued at $54.2 billion in 2022, and is projected to reach $161.4 billion by 2032, growing at a CAGR of 11.7% from 2023 to 2032.The buying and selling of beauty and personal care products via digital channels such as websites, mobile apps, and social media platforms is referred to as the online beauty and personal care market. Because of the Increasing availability and convenience of online shopping, this market has grown rapidly in recent years. From the comfort of their own homes, customers can browse and purchase a wide range of products, Including s Incare, haircare, makeup, fragrances, and personal hygiene items. Many online beauty and personal care retailers provide free shipping, competitive prices, and personalized recommendations based on customer preferences and purchase histories.
Personalization provided by market participants is expected to drive market demand even higher because it provides consumers with a personalized shopping experience tailored to their specific needs and preferences. Online retailers use technologies such as artificial intelligence and machine learning to analyze consumers' browsing and purchase history, as well as demographic and psychographic data, to provide personalized product recommendations. When a consumer visits the website of an online beauty and personal care retailer, for example, they may be presented with a list of recommended products based on their browsing history and previous purchases. For example, Ipsy offers a variety of beauty and personal care products that are personalized based on the consumer's responses. These recommendations may also take into account the consumer's age, gender, skin type, and other preferences in order to recommend products that they are likely to be interested in. Personalization extends to other aspects of the shopping experience, such as product packaging, delivery options, and post-purchase communications. Retailers may offer personalized packaging options such as gift wrapping or personalized messages to add a personal touch to the product. They may also offer personalized delivery options, such as same-day delivery or pick-up from a nearby store, to provide convenience to the consumer. Personalization is a key driver for the online beauty and personal care market because it improves the shopping experience for consumers while also assisting retailers in building brand loyalty and Increasing sales.
Influencer marketing has had a significant impact on the online beauty and personal care market. Influencers, who are typically well-known social media personalities with large and engaged followings, can assist in driving sales and Increasing brand awareness for beauty and personal care products. One of the most significant benefits of influencer marketing is that it allows retailers to reach a highly engaged and targeted audience. Influencers typically have a speciality or area of expertise, which means that the products they promote are already of interest to their followers. By collaborating with the right influencers, retailers can effectively reach and engage with their target audience.
The online beauty and personal care market is analyzed based on product category, gender, nature, and region. On the basis of product category, the market is segmented into skin & sun care products, hair care products, deodorants & fragrances, makeup & color cosmetics, and others. On the basis of gender, the market is divided into men, women, and unisex. On the basis of nature, the market is categorized into organic and conventional. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA
The key leading players operating in this market Include Avon Products, Inc., Beiersdorf AG, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, Koninklijke Philips N.V., L'Occitane International SA, LOREAL S. A., Oriflame Cosmetics AG, Reckitt Benckiser Group PLC., Shiseido Company, Limited, Procter & Gamble, Unilever, Estee Lauder Companies Inc.
Personalization provided by market participants is expected to drive market demand even higher because it provides consumers with a personalized shopping experience tailored to their specific needs and preferences. Online retailers use technologies such as artificial intelligence and machine learning to analyze consumers' browsing and purchase history, as well as demographic and psychographic data, to provide personalized product recommendations. When a consumer visits the website of an online beauty and personal care retailer, for example, they may be presented with a list of recommended products based on their browsing history and previous purchases. For example, Ipsy offers a variety of beauty and personal care products that are personalized based on the consumer's responses. These recommendations may also take into account the consumer's age, gender, skin type, and other preferences in order to recommend products that they are likely to be interested in. Personalization extends to other aspects of the shopping experience, such as product packaging, delivery options, and post-purchase communications. Retailers may offer personalized packaging options such as gift wrapping or personalized messages to add a personal touch to the product. They may also offer personalized delivery options, such as same-day delivery or pick-up from a nearby store, to provide convenience to the consumer. Personalization is a key driver for the online beauty and personal care market because it improves the shopping experience for consumers while also assisting retailers in building brand loyalty and Increasing sales.
Influencer marketing has had a significant impact on the online beauty and personal care market. Influencers, who are typically well-known social media personalities with large and engaged followings, can assist in driving sales and Increasing brand awareness for beauty and personal care products. One of the most significant benefits of influencer marketing is that it allows retailers to reach a highly engaged and targeted audience. Influencers typically have a speciality or area of expertise, which means that the products they promote are already of interest to their followers. By collaborating with the right influencers, retailers can effectively reach and engage with their target audience.
The online beauty and personal care market is analyzed based on product category, gender, nature, and region. On the basis of product category, the market is segmented into skin & sun care products, hair care products, deodorants & fragrances, makeup & color cosmetics, and others. On the basis of gender, the market is divided into men, women, and unisex. On the basis of nature, the market is categorized into organic and conventional. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA
The key leading players operating in this market Include Avon Products, Inc., Beiersdorf AG, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, Koninklijke Philips N.V., L'Occitane International SA, LOREAL S. A., Oriflame Cosmetics AG, Reckitt Benckiser Group PLC., Shiseido Company, Limited, Procter & Gamble, Unilever, Estee Lauder Companies Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the online beauty and personal care market analysis from 2022 to 2032 to identify the prevailing online beauty and personal care market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the online beauty and personal care market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global online beauty and personal care market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Makeup and color cosmetics
- Others
- Skin and sun care products
- Hair care products
- Deodorants and fragrances
By Gender
- Women
- Men
- Sub Segment
- Shaving
- Oral Care
- Personal Cleanliness
- Skin Care
- Others
- Unisex
By Nature
- Organic
- Conventional
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Russia
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia And New Zealand
- South Korea
- Asean
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa,
- Turkey
- Saudi Arabia
- Rest of LAMEA
Key Market Players
- Avon Products, Inc
- Beiersdorf AG
- Church & Dwight Co., Inc.
- Henkel AG & Co. KGaA
- Johnson & Johnson
- Kao Corporation
- L'Occitane International SA
- LOREAL S. A.
- Oriflame Cosmetics Global SA
- Reckitt Benckiser Group PLC
- Revlon, Inc.
- Shiseido Company, Limited
- The Estee Lauder Companies Inc.
- The Procter & Gamble Company
- Unilever PLC
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: ONLINE BEAUTY AND PERSONAL CARE MARKET, BY TYPE
CHAPTER 5: ONLINE BEAUTY AND PERSONAL CARE MARKET, BY GENDER
CHAPTER 6: ONLINE BEAUTY AND PERSONAL CARE MARKET, BY NATURE
CHAPTER 7: ONLINE BEAUTY AND PERSONAL CARE MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Online Beauty And Personal Care Market,' The online beauty and personal care market was valued at $54.2 billion in 2022, and is estimated to reach $161.4 billion by 2032, growing at a CAGR of 11.7% from 2023 to 2032.The online beauty and personal care market refer to the buying and selling of beauty and personal care products through digital channels such as websites, mobile apps, and social media platforms. This market has grown rapidly in recent years due to the increasing availability and convenience of online shopping. Consumers can browse and purchase a wide range of products, including skincare, haircare, makeup, fragrances, and personal hygiene items from the comfort of their own homes. Many online beauty and personal care retailers offer free delivery, competitive prices, and personalized recommendations based on customers' individual preferences and purchase histories.
Personalization being offered by the market players is expected to drive market demand even further, as it provides consumers with a personalized shopping experience tailored to their specific needs and preferences. To provide personalized product recommendations, online retailers use technologies such as artificial intelligence and machine learning to analyze consumers' browsing and purchase history, as well as demographic and psychographic data. When a consumer visits the website of an online beauty and personal care retailer, for example, they may be shown a list of products that are recommended based on their browsing history and previous purchases. For instance, Ipsy provides various kinds of products for beauty and personal care which are personalized based on the answers given by the consumer. These recommendations may also consider the consumer's age, gender, skin type, and other preferences in order to recommend products that are likely to be of interest to them. Other aspects of the shopping experience, such as product packaging, delivery options, and post-purchase communications, are also personalized. To add a personal touch to the product, retailers may offer personalized packaging options such as gift wrapping or personalized messages. To provide convenience to the consumer, they may also offer personalized delivery options such as same-day delivery or pick-up from a nearby store. Personalization is a key driver for the online beauty and personal care market because it improves the shopping experience for consumers while also assisting retailers in building brand loyalty and increasing sales.
One of the main constraints of the online beauty and personal care market is the limited sensory experience. Customers can touch, feel, and smell beauty and personal care products in a physical store, allowing them to make informed decisions based on their sensory experience. Customers who shop for products online, on the other hand, cannot physically inspect the products, which can lead to uncertainty and hesitation. Customers may not be able to fully evaluate the quality and effectiveness of a product before purchasing if they cannot touch, feel, or smell it. They may be concerned about the texture, scent, or color of the product, which may cause them to delay making a purchase. This is especially difficult with new or unfamiliar products because customers may not know what to expect or how the product will feel on their skin.
The online beauty and personal care market have been greatly influenced by influencer marketing. Influencers, who are typically well-known social media personalities with large and engaged followings, can help drive sales and raise brand awareness for the beauty and personal care products. One of the primary advantages of influencer marketing is that it allows retailers to reach a highly engaged and specific audience. Influencers typically have a niche or specific area of expertise, which means that the products that the influencer promotes are already of interest to their followers. Retailers can effectively reach and engage with their target audience by partnering with the right influencers.
The online beauty and personal care market is analyzed based on product category, gender, nature, and region. On the basis of product category, the market is segmented into skin & sun care products, hair care products, deodorants & fragrances, makeup & color cosmetics, and others. On the basis of gender, the market is divided into men, women, and unisex. On the basis of nature, the market is categorized into organic and conventional. Region-wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key leading players operating in this market include Avon Products, Inc., Beiersdorf AG, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corporation, Koninklijke Philips N.V., L'Occitane International SA, LOREAL S. A., Oriflame Cosmetics AG, Reckitt Benckiser Group PLC., Shiseido Company, Limited, Procter & Gamble Company, Unilever, Estee Lauder Companies Inc.
Key findings of the study
- On the basis of product category, the skin and sun care segment dominated the market in 2022.
- On the basis of gender, the women segment dominated the market in 2022 and is expected to maintain its dominance during the forecast period.
- Based on nature, the organic segment is expected to witness the highest growth during the forecast period.
- Region-wise, Asia-Pacific accounted for the highest online beauty and personal care market share in 2021 and is expected to grow at a CAGR of 12.2% during the forecast period.
Companies Mentioned
- Avon Products, Inc
- Beiersdorf AG
- Church & Dwight Co., Inc.
- Henkel AG & Co. KGaA
- Johnson & Johnson
- Kao Corporation
- L'Occitane International SA
- LOREAL S. A.
- Oriflame Cosmetics Global SA
- Reckitt Benckiser Group PLC
- Revlon, Inc.
- Shiseido Company, Limited
- The Estee Lauder Companies Inc.
- The Procter & Gamble Company
- Unilever PLC
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 540 |
| Published | May 2023 |
| Forecast Period | 2022 - 2032 |
| Estimated Market Value ( USD | $ 54.2 billion |
| Forecasted Market Value ( USD | $ 161.4 billion |
| Compound Annual Growth Rate | 11.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 15 |
