Natural food colors are colorants derived from natural sources, such as fruits, vegetables, herbs, animal, and others. These colors are extracted using various methods such as solvent extraction, water extraction, distillation, or others. Unlike artificial food colors, which are chemically synthesized and can have negative health effects, natural food colors are considered safe and healthy for human consumption. They are majorly used in the food industry to enhance the appearance of food products, such as processed food products and beverages, without compromising their safety or nutritional value.
The natural food color market is segmented into color type, source, form, solubility, application, and region. On the basis of color type, the market is categorized into caramel, carotenoids, anthocyanins, curcumin, carmine, annatto, and chlorophyll & spirulina. By source, the market is bifurcated into plant and animal. On the basis of form, liquid and solid are covered in the report. Based on solubility, the market is categorized by water and dye. On the basis of application, the market is divided into processed food products and beverages.
Rise in popularity of clean label food color products is attributable to rise in health concerns among consumers and Increase in awareness with regard to the health benefits associated with natural food ingredients. Consumer perception about naturally grown food is that they are healthy and serve as a nutritious alternative to conventionally grown products.
The array of natural color products now available and the retail channels through which they are sold have evolved in the market for food color products, which significantly contributes toward the market expansion. In addition, a rise in awareness of medical advantages associated with organic food colors is anticipated to drive the demand for natural nourishment and drinks. GMO-free content, nutrient richness, zero growth hormones, zero antibiotics, fewer pesticides, improved freshness levels, and better environmental stability are the factors that attract a large consumer base toward these clean label food color products, which in turns augment the natural food color market.
There has been a significant surge in demand for natural food ingredients, Including natural food colors, in recent years. Consumers are Increasingly looking for healthier and more sustainable food options, and natural ingredients are seen as a way to achieve these goals. Upsurge in demand for natural colors from various end-use industries, such as processed food, frozen food, dairy food, & beverages, is expected to have a positive impact on the utilization of natural color sources. This factor is expected to significantly contribute toward the growth of the market during the forecast period.
The clean label trend indicates that the food is prepared with natural colors and flavor. Furthermore, consumers are opting for alternatives to synthetic colors, and their Increasing preference for natural colors is expected to drive the demand for clean-label food color ingredients, thereby supplementing the global market growth.
According to the U.S. Department of Agriculture’s (USDA) Economic Research Service, the retail market size of natural and organic foods in the U.S. was estimated at $122.1 billion in 2020, representing a 12.4% Increase from the previous year. The organic food sector was estimated to be $62.1 billion, while the natural food sector was estimated to be $60.0 billion, and the trend is expected to grow rapidly over the coming years. These figures indicate a growing demand for the natural food colors market in the U.S. and are impacting the global market positively.
Region wise, the natural food colors market is studied across North America which Includes the U.S. and Canada, Europe Includes Germany, France, the UK, Spain, Italy, Russia, the Netherlands, and Rest of Europe, and ASEAN Includes Malaysia, Indonesia, Philippines, Singapore, Vietnam, Thailand, Brunei, Laos, Myanmar, Cambodia, China, and India.
The key players profiled in this report are Koninklijke DSM N.V., Givaudan SA, Nactarome S.p.A., T. Hasegawa Co., Ltd., GNT International B.V., Archer-Daniels-Midland Company, Taiyo Kagaku Co., Ltd., International Flavors & Fragrances Inc., V. MANE Fils SAS, Hawkins Watts Limited, BioconColors, Robertet Group, California Natural Color, Byrnes & Kiefer Company, The Watkin Company, Sensient Technologies Corporation, San-Ei Gen F.F.I., Inc., Gulf Flavours & Fragrances, Orginor Natural SA, Vivify, Kalsec, Inc., Oterra A/S, Kanegrade Limited, and Dohler GmbH.
The natural food color market is segmented into color type, source, form, solubility, application, and region. On the basis of color type, the market is categorized into caramel, carotenoids, anthocyanins, curcumin, carmine, annatto, and chlorophyll & spirulina. By source, the market is bifurcated into plant and animal. On the basis of form, liquid and solid are covered in the report. Based on solubility, the market is categorized by water and dye. On the basis of application, the market is divided into processed food products and beverages.
Rise in popularity of clean label food color products is attributable to rise in health concerns among consumers and Increase in awareness with regard to the health benefits associated with natural food ingredients. Consumer perception about naturally grown food is that they are healthy and serve as a nutritious alternative to conventionally grown products.
The array of natural color products now available and the retail channels through which they are sold have evolved in the market for food color products, which significantly contributes toward the market expansion. In addition, a rise in awareness of medical advantages associated with organic food colors is anticipated to drive the demand for natural nourishment and drinks. GMO-free content, nutrient richness, zero growth hormones, zero antibiotics, fewer pesticides, improved freshness levels, and better environmental stability are the factors that attract a large consumer base toward these clean label food color products, which in turns augment the natural food color market.
There has been a significant surge in demand for natural food ingredients, Including natural food colors, in recent years. Consumers are Increasingly looking for healthier and more sustainable food options, and natural ingredients are seen as a way to achieve these goals. Upsurge in demand for natural colors from various end-use industries, such as processed food, frozen food, dairy food, & beverages, is expected to have a positive impact on the utilization of natural color sources. This factor is expected to significantly contribute toward the growth of the market during the forecast period.
The clean label trend indicates that the food is prepared with natural colors and flavor. Furthermore, consumers are opting for alternatives to synthetic colors, and their Increasing preference for natural colors is expected to drive the demand for clean-label food color ingredients, thereby supplementing the global market growth.
According to the U.S. Department of Agriculture’s (USDA) Economic Research Service, the retail market size of natural and organic foods in the U.S. was estimated at $122.1 billion in 2020, representing a 12.4% Increase from the previous year. The organic food sector was estimated to be $62.1 billion, while the natural food sector was estimated to be $60.0 billion, and the trend is expected to grow rapidly over the coming years. These figures indicate a growing demand for the natural food colors market in the U.S. and are impacting the global market positively.
Region wise, the natural food colors market is studied across North America which Includes the U.S. and Canada, Europe Includes Germany, France, the UK, Spain, Italy, Russia, the Netherlands, and Rest of Europe, and ASEAN Includes Malaysia, Indonesia, Philippines, Singapore, Vietnam, Thailand, Brunei, Laos, Myanmar, Cambodia, China, and India.
The key players profiled in this report are Koninklijke DSM N.V., Givaudan SA, Nactarome S.p.A., T. Hasegawa Co., Ltd., GNT International B.V., Archer-Daniels-Midland Company, Taiyo Kagaku Co., Ltd., International Flavors & Fragrances Inc., V. MANE Fils SAS, Hawkins Watts Limited, BioconColors, Robertet Group, California Natural Color, Byrnes & Kiefer Company, The Watkin Company, Sensient Technologies Corporation, San-Ei Gen F.F.I., Inc., Gulf Flavours & Fragrances, Orginor Natural SA, Vivify, Kalsec, Inc., Oterra A/S, Kanegrade Limited, and Dohler GmbH.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the natural food colors market analysis from 2021 to 2031 to identify the prevailing natural food colors market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the natural food colors market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report Includes the analysis of the regional as well as global natural food colors market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Solubility
- Water
- Dye
By Application
- Processed Food Products
- Beverages
By Color Type
- Carmine
- Annatto
- Caramel
- Chlorophyll and Spirulina
- Carotenoids
- Anthocyanins
- Curcumin
By Source
- Plant
- Animal
By Form
- Liquid
- Powder
By Region
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Russia
- Netherlands
- Rest of Europe
- ASEAN
- Malaysia
- Indonesia
- Philippines
- Singapore
- Viet Nam
- Thailand
- Brunei
- Laos
- Myanmar
- Cambodia
- China
- India
Key Market Players
- T. Hasegawa Co., Ltd.
- Archer-Daniels-Midland Company
- Vivify
- Oterra A/S
- Kanegrade Limited
- Dohler GmbH
- Taiyo Kagaku Co., Ltd.
- San-Ei Gen F.F.I., Inc.
- Hawkins Watts Limited
- Robertet Group
- Byrnes & Kiefer Company
- Gulf Flavours & Fragrances
- Koninklijke DSM N.V.
- V. MANE Fils SAS
- California Natural Color
- Sensient Technologies Corporation
- Nactarome S.p.A.
- BioconColors
- The Watkin Company
- Orginor Natural SA
- Givaudan SA
- International Flavors & Fragrances Inc.
- Kalsec, Inc.
- GNT International B.V.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: NATURAL FOOD COLORS MARKET, BY COLOR TYPE
CHAPTER 5: NATURAL FOOD COLORS MARKET, BY SOURCE
CHAPTER 6: NATURAL FOOD COLORS MARKET, BY FORM
CHAPTER 7: NATURAL FOOD COLORS MARKET, BY SOLUBILITY
CHAPTER 8: NATURAL FOOD COLORS MARKET, BY APPLICATION
CHAPTER 9: NATURAL FOOD COLORS MARKET, BY REGION
CHAPTER 10: COMPETITIVE LANDSCAPE
CHAPTER 11: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to a new report, titled, 'Natural Food Colors Market,' The natural food colors market was valued at $1.2 billion in 2021, and is estimated to reach $3.7 billion by 2031, growing at a CAGR of 11.3% from 2022 to 2031.Rise in popularity of clean label food color products is attributable to rise in health concerns among consumers and increase in awareness with regard to the health benefits associated with natural food ingredients. Consumer perception about naturally grown food is that they are healthy and serve as a nutritious alternative to conventionally grown products.
The array of natural color products now available and the retail channels through which they are sold have evolved in the market for food color products, which significantly contributes toward the market expansion. In addition, a rise in awareness of medical advantages associated with organic food colors is anticipated to drive the demand for natural nourishment and drinks. GMO-free content, nutrient richness, zero growth hormones, zero antibiotics, fewer pesticides, improved freshness levels, and better environmental stability are the factors that attract a large consumer base toward these clean label food color products, which in turns augment the natural food color market.
The ASEAN region dominated by China and India is anticipated to depict promising growth opportunities for the natural food color market during the forecast period. The industry in the region is expected to exhibit the highest growth rate of 12%, owing to a rise in consumer awareness regarding the negative effects of artificial colors coupled with an increase in spending abilities of consumers. Furthermore, the upsurge in disposable income of consumers and high standard of living boost the demand for nutritional and quality food, which, in turn, propel the growth of the natural food colors market. Moreover, surge in urbanization, increase in working population, and hectic & busy schedule of people fuel the need for products such as dairy products, beverages (soft drinks and energy drinks), and bakery products, to be an integral part of daily life.
Thus, the rise in these industries leads to the growth of the natural food colors market. With growing health awareness among consumers, China banned the use of 17 artificial food dyes in food products in recent years, which has enforced domestic players to introduce natural-based food colors. Thus, Asia-Pacific is anticipated to propel the market growth in the coming years.
Natural food colors are typically used more widely in developed countries, where consumers are generally more aware of the potential health benefits and are willing to pay a premium for products made with natural ingredients. In many undeveloped nations, food manufacturers do not have the resources or knowledge to use natural food colors and may instead rely on artificial colors due to their lower cost and greater availability.
Additionally, consumers in these countries are not aware of the potential health risks associated with artificial food colors and may not prioritize natural ingredients when making purchase decisions. Owing to easy availability and economical cost, consumers in these nations prefer synthetic or artificial ingredients over natural ingredients. In addition, they tend to use the traditional products, which they have been using regularly and hesitate to try new food products. This hampers the sale of natural food colors in many undeveloped nations. Furthermore, higher price of natural color products as compared to synthetic products discourages consumers to switch to new products, which restrains the growth of the global market.
However, there are efforts being made to increase awareness and use of natural food colors in undeveloped nations. Some organizations and companies are working to educate food manufacturers and consumers on the benefits of natural ingredients, including natural food colors. Additionally, governments may implement regulations and guidelines to encourage the use of natural ingredients and limit the use of artificial additives.
The natural food color market is segmented into color type, source, form, solubility, application, and region. On the basis of color type, the market is categorized into caramel, carotenoids, anthocyanins, curcumin, carmine, annatto, and chlorophyll & spirulina. By source, the market is bifurcated into plant and animal. On the basis of form, liquid and solid are covered in the report. Based on solubility, the market is categorized by water and dye. On the basis of application, the market is divided into processed food products and beverages. Region wise, the natural food colors market is studied across North America which includes the U.S. and Canada, Europe includes Germany, France, the UK, Spain, Italy, Russia, the Netherlands, and Rest of Europe, and ASEAN includes Malaysia, Indonesia, Philippines, Singapore, Vietnam, Thailand, Brunei, Laos, Myanmar, Cambodia, China, and India.
The key players profiled in this report are Koninklijke DSM N.V., Givaudan SA, Nactarome S.p.A., T. Hasegawa Co., Ltd., GNT International B.V., Archer-Daniels-Midland Company, Taiyo Kagaku Co., Ltd., International Flavors & Fragrances Inc., V. MANE Fils SAS, Hawkins Watts Limited, BioconColors, Robertet Group, California Natural Color, Byrnes & Kiefer Company, The Watkin Company, Sensient Technologies Corporation, San-Ei Gen F.F.I., Inc., Gulf Flavours & Fragrances, Orginor Natural SA, Vivify, Kalsec, Inc., Oterra A/S, Kanegrade Limited, and Dohler GmbH.
Key Insights of the Report
Companies Mentioned
- T. Hasegawa Co., Ltd.
- Archer-Daniels-Midland Company
- Vivify
- Oterra A/S
- Kanegrade Limited
- Dohler GmbH
- Taiyo Kagaku Co., Ltd.
- San-Ei Gen F.F.I., Inc.
- Hawkins Watts Limited
- Robertet Group
- Byrnes & Kiefer Company
- Gulf Flavours & Fragrances
- Koninklijke DSM N.V.
- V. MANE Fils SAS
- California Natural Color
- Sensient Technologies Corporation
- Nactarome S.p.A.
- BioconColors
- The Watkin Company
- Orginor Natural SA
- Givaudan SA
- International Flavors & Fragrances Inc.
- Kalsec, Inc.
- GNT International B.V.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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