Global Automotive Noise Cancellation Technologies Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

The market is set to gain momentum from growing emphasis on vehicle comfort and noise reduction

The Global The Automotive Noise Cancellation Technologies Market is estimated to be USD 6.26 Bn in 2023 and is expected to reach USD 7.44 Bn by 2028 growing at a CAGR of 3.51%.

The Automotive Noise Cancellation Technologies Market is a rapidly evolving sector within the automotive industry, driven by a pressing need to enhance the comfort of driving, reduce noise pollution, and meet the changing expectations of modern vehicle users. This market's dynamics are influenced by several key factors, including the increasing demand from consumers for quieter and more refined driving experiences, ongoing advancements in acoustic engineering and signal processing technologies, and the implementation of strict regulatory standards aimed at reducing noise emissions and environmental impacts.

One of the primary drivers fueling the Automotive Noise Cancellation Technologies Market is the growing emphasis on cabin comfort and the mitigation of unwanted noise. In an era of increasingly sophisticated vehicles, consumers expect a peaceful and tranquil driving environment. Noise cancellation technologies offer an effective solution by employing microphones to detect cabin noise and generating precise anti-noise signals through vehicle speakers, resulting in a quieter cabin. This enhancement of the driving experience is particularly crucial in electric and hybrid vehicles, where the absence of traditional engine noise amplifies the importance of reducing road and wind noise.

Technological advancements play a pivotal role in market growth, with continuous innovations in signal processing, microphone technology, and adaptive control systems. These innovations enable noise cancellation systems to adapt dynamically to changing driving conditions, delivering optimal noise reduction in real-time. Additionally, these technologies are becoming more accessible across a wider range of vehicle segments, from luxury automobiles to mainstream models, ensuring that noise cancellation benefits are available to a broader spectrum of consumers.

However, the Automotive Noise Cancellation Technologies Market faces certain restraints. The cost associated with implementing noise cancellation systems can be a limiting factor, especially for price-conscious consumers and manufacturers. Additionally, the integration of noise cancellation components may increase the overall weight of the vehicle, potentially affecting fuel efficiency. Furthermore, while noise cancellation systems excel in reducing constant and predictable noises, they may face challenges in canceling out sudden or irregular sounds, such as sirens or unexpected road noises.The Automotive Noise Cancellation Technologies Market can be segmented based on vehicle type, vehicle segment, and software/application. Different regions exhibit varying levels of market adoption and regulatory support, influencing the prevalence of noise cancellation technologies.

• In conclusion, the Automotive Noise Cancellation Technologies Market responds to the growing demand for a quieter and more enjoyable driving experience. With ongoing technological advancements and a commitment to regulatory compliance, this market is poised to redefine the automotive soundscape, delivering enhanced cabin comfort and satisfaction to drivers and passengers worldwide.

Market Segmentations

• The Global Automotive Noise Cancellation Technologies Market (2023-2028) by Software, Application, Vehicle Type, and Geography.
• By Vehicle Type, In the Automotive Noise Cancellation Technologies Market, the categorization based on vehicle types encompasses a broad range of automotive segments, including passenger cars, commercial vehicles, and electric vehicles. Noise cancellation technologies have found increasing integration within these distinct vehicle categories, serving the common purpose of enhancing cabin comfort and minimizing undesired noise, thereby ensuring a peaceful driving experience. Passenger cars harness these technologies to create tranquil interior environments, while commercial vehicles such as trucks and buses deploy noise cancellation to mitigate road and engine noise, enhancing the experience for both drivers and passengers. Notably, electric vehicles heavily rely on noise cancellation to compensate for the absence of conventional engine noise, thereby contributing significantly to a quieter and more enjoyable journey. This versatile application of noise cancellation technologies across diverse vehicle types underscores their adaptability and relevance within the automotive industry, effectively catering to the diverse requirements of consumers and various driving scenarios.
• By Software, In the Automotive Noise Cancellation Technologies Market categorized by software includes various aspects such as Engine Harmonic Cancellation, Engine Harmonic Enhancement and Road Noise control. All these aspects have a primary goal of reducing unwanted noise. Engine Harmonic Cancellation is a tool that automakers can use to automatically reduce unwanted noise from the powertrain. The algorithm generates sound waves that are acoustically opposite using the car's audio system, which lowers the unwanted noise. The RNC controller predicts the noise that is transferred into the cabin and creates an anti-noise wave using reference signals obtained from accelerometers distributed throughout the suspension and chassis. System performance is further improved by adaptive feedback control from error microphones in the car roof. RNC helps OEMs use lighter structural materials by offsetting the resulting increase in interior noise, allowing them to reduce fuel consumption and CO2 emissions without sacrificing the performance of the car. The EOC controller creates a sound wave that is phase-opposite to the engine vibration-induced noise by using the engine RPM signal as a reference. To improve noise-cancelling effects, the error microphones mounted on the car's roof provide feedback on the amplitude and phase.

Recent Development

• AKM (Asahi Kasei Microdevices Corporation) to launch low-latency solution with active road noise cancellation for automotives with silentium- May 2022
• Jaguar Land Rover introduces noise cancellation technologies for select models- Jaguar F-pace, Jaguar XF and Range Rover Velar - October 2020
• Hyundai Motor Company and HARMAN International launch the worlds first noise cancellation system into production - February 2020

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Bose Corporation, Harman, Faurecia, Silentium, Tesla, Siemens and Hyundai.

Countries Studied

• America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
• Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Ireland, Luxembourg, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
• Middle East and Africa (Egypt, Israel, Qatar, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
• Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyse and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

• The report presents a detailed Ansoff matrix analysis for the Global Automotive Noise Cancellation Technologies Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.
• The publisher analyses the Global Automotive Noise Cancellation Technologies Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.
• Based on the SWOT analysis conducted on the industry and industry players, the publisher has devised suitable strategies for market growth.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Automotive Noise Cancellation Technologies Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The research report also provides a detailed market size analysis and projections in volume and value terms. The projections are calculated using verified research methodologies.
• Excel data sheet for the market size will also be provided with the report.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model, PESTLE Analysis, and the Ansoff Matrix. In addition, the impact of COVID-19 on the market is also featured in the report.
• The report includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report includes Self-Assessment Form, which helps customers evaluate their position in the market compared to their competitors.
• The report offers customized research - tailored uniquely to our customers with a quick turnaround time. We offer a 15% customization option at no extra charge to all our clients for any of our syndicated reports.

Report Highlights:

• A complete analysis of the market, including the parent industry
• Important market dynamics and trends
• Impact Analysis - a comprehensive assessment to confront risk and make strategic & operational decisions to counter the changes in the market environment.
• Market segmentation
• Competitive Analysis: Comparative analysis of competitor
• Historical, current, and projected size of the market based on value and volume
• Market size of the US states
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market