Household Care and Laundry Packaging Opportunities - New Packaging Formats and Value-added Features

Category Packaging Opportunities Household Care and Laundry explores new packaging formats and value-added features in the household care and laundry categories, using examples from the publisher's Pack-Track innovation tool.

With a huge and varied range of products on the retail shelf, it can be difficult for brand owners to offer something unique to consumers. Packaging is a key element that can provide differentiation and important added-value benefits. Functionality is one of them and has always been important in the sector, since consumers value hassle-free dispensing methods, easy to hold packs or other solutions that can be applied quickly without too much thinking. However, increasing environmental pressures mean that consideration must also be given to the sustainability of packaging and consumers now expect manufacturers to act responsibly and be proactive in reducing unnecessary packaging. We have used the publisher's Pack-Track packaging innovation tool to identify new packaging developments within the categories, and this report discusses special features and benefits of examples we like, and how they fit in with current consumer trends within the publisher's TrendSights framework.

Your key questions answered:

• What drives packaging innovations in household care and laundry?
• What notable new formats and value-added features have been introduced in the household care and laundry categories in recent years?
• Which consumer trends have these packaging innovations capitalized on?
• How can household care manufacturers use packaging to stay ahead of the game in a crowded marketplace?

Scope

• Manufacturers are constantly exploring innovative ways to enhance packaging design and functionality to meet the demands of modern consumers.
• One significant area of focus is the introduction of practical closures, allowing consumers to dispense the product efficiently and precisely.
• Addressing the concerns surrounding the environmental agenda is a top priority for many others.
• They are actively seeking ways to reduce the amount of plastic, introducing alternative materials.
• In addition, unique pack shapes or visually appealing graphics are being incorporated into packaging to capture consumers' attention.

Reasons to Buy

• Use the publisher's Category Packaging Opportunities reports to inspire innovation.
• Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry.
• Appreciate the importance of added functionality of packaging in the overall consumer experience of a product and how this can help to drive brand loyalty.