Impact of Hybrid Working on the Lunchtime Occasion - Demand Spaces of the Weekday Lunch Continue Evolving Post Pandemic

This report is part of a series on key trends and issues which are currently affecting the consumer landscape in consumer goods, foodservice, and packaging. This report explains how hybrid work lifestyles are affecting areas of demand in food and foodservice during the lunchtime occasion and how brands can manage shifting demand.

Most consumers are eating lunch at home during the work week, although hybrid lifestyles have disrupted regular eating habits, causing consumers to be concerned for their health and wellbeing. Hybrid patterns are still resolving themselves with inflation also creating a temporary shift in spending, and there are some noticeable regional and generational variations.

Scope

• Affordability is important at home and in the office. The most likely food choice for lunch at the office is a prepared meal.
• Health, affordability, and convenience are therefore key demand spaces.
• Urban - rural migration patterns, automation of delivery and foodservice, and a 4 day work week will all further disrupt the work week lunch in years to come.

Reasons to Buy

• Understand the challenges and opportunities for brands in addressing shifting demand at lunchtime.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.