Customized Premixes Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Customized Premixes Market was valued at USD 2.12 Billion in 2024, and is expected to reach USD 2.85 Billion by 2030, rising at a CAGR of 5.04%. Food fortification with various micronutrients is a fundamental aspect of producing nutritional bars, bakery products, beverages, and supplements. The fortification aligns with FDA guidelines, encompassing vitamins, minerals, probiotics and prebiotics, amino acids, and nucleotides, among others. Adequate daily intake of these micronutrients aids in maintaining a balanced diet and promoting overall well-being. In response to heightened consumer demand, companies are prioritizing the development of food products that fulfill nutritional requirements. For example, Nestle has introduced a range of vitamin and mineral-based beverages, including vitamin B and A, to meet consumer needs.

In animal feed, the health of livestock and other animals is of paramount importance. Customized premixes targeting specific functions such as reproduction, meat quality enhancement, and milk production have influenced feed producers to cater to consumer requirements. The composition of micronutrition in animal feed supports gut health, livestock management, and feed palatability. Increasing awareness of animal health has driven the consumption of feed fortified with micronutrients.

Key Market Drivers

Rising Awareness for Healthy Lifestyle

Urbanization and hectic schedules have led consumers to seek convenient yet nutritious food options, and customized premixes fit perfectly into this trend. In 2024, 68% of urban adults reported using dietary supplements regularly to fill nutrient gaps, underscoring the growing demand for targeted nutrition. Premixed blends offer a simple, reliable way to enhance everyday meals with essential vitamins, minerals, and functional ingredients, supporting busy lifestyles without compromising health goals. As consumers increasingly view food as medicine, these premixes are becoming a staple in both home kitchens and on-the-go meal solutions.

The COVID-19 pandemic dramatically accelerated health consciousness worldwide, with 72% of global consumers expressing a stronger interest in immune-supporting nutrients in 2023. This surge in awareness has bolstered demand for functional foods, including fortified beverages, snacks, and meal replacements. Customized premixes - formulated with probiotics, prebiotics, amino acids, and antioxidants - are ideally positioned to meet this need. As households continue to prioritize gut health and immunity, premix suppliers are responding with innovative blends designed to support those specific health areas, solidifying their importance in post-pandemic nutrition strategies.

Additionally, the wellness-focused consumer is increasingly segmented by life stage, activity level, and health objectives. In 2024, the sports nutrition segment saw a 45% rise in the adoption of age- and function-specific supplements. Customized premixes now cater to athletes, seniors, and children with tailored formulations targeting performance, cognitive function, or growth. This personalization trend reflects consumer desire for precision nutrition - not one-size-fits-all solutions. As awareness for preventive health grows, industries from grocery to e-commerce are expanding premix-infused offerings in categories like protein bars, meal shakes, and fortified bakery goods.

Finally, this shift toward functional eating is evident in consumer shopping behavior: searches for “ready-to-eat healthy meals” grew by over 50% in 2024. Shoppers are favoring products that deliver convenience without sacrificing nutritional value. Customized premixes enable manufacturers to fortify shelf-stable, easy-to-prepare foods - like oatmeal, soups, and meal kits - with targeted nutrients. This empowers consumers to meet dietary goals effortlessly. With rising investment in health-tech startups and food producers integrating nutrition science into their product development, the momentum behind healthy eating continues to drive the customized premixes market forward.

Key Market Challenges

High Cost of Premix Products

Food enrichment is performed to supplement processed food with nutrients. As a result, the inclusion of nutrients in food necessitates the use of specific facilities and a variety of essential ingredients. This process involves the addition of essential micronutrients, trace elements, and vitamins to food products. Consequently, the pricing of these fortified products is influenced by the cost of these vitamins and trace elements.

The enrichment of food-by-food producers or governments, as part of a public health program, aims to address dietary deficiencies within a population. By adding micronutrients to staple foods and condiments, the occurrence of widespread deficiency diseases can be prevented. In such circumstances, the primary diet may lack specific nutrients due to inherent deficiencies in the staple foods. Therefore, the nutrients commonly included in enriched food products are vitamin A, B vitamins, vitamin D, folic acid, iodine, and iron. The execution of this process necessitates technical expertise and the use of automated instrumentation.

Key Market Trends

Demand for Customized Premixes in Animal Feed Industry

The increasing consumption of high-quality animal feed and feed-based products has significantly boosted global poultry farming and livestock production. This surge in livestock production is a key driver for the demand of animal feed, particularly animal feed premixes.

The growing demand for animal feed-based products, coupled with the focus on nutritional and protein-enriched supplements, aims to enhance profitability and improve animal health. Government bodies are implementing guidelines at both local and industrial levels to ensure manufacturers provide animal feed with essential ingredients that promote health and immunity against diseases. Various manufacturers employ diverse commercial techniques and practices to deliver superior quality animal feed.

Key Market Players

• Archer Daniels Midland Company (ADM Animal Nutrition, Inc.)
• Koninklijke DSM N.V.
• Glanbia PLC
• Corbion N.V.
• Piramal Enterprises Limited
• Prinova Group LLC
• Vitablend Nederland B.V.
• SternVitamin GmbH & Co. KG (Stern-Wywiol Gruppe GmbH & Co. KG)
• Wright Enrichment, Inc.
• Farbest Brands

Report Scope:

In this report, the Global Customized Premixes Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Customized Premixes Market, By Nutrient:

• Vitamins
• Minerals
• Amino Acids
• Nucleotides
• Antibiotics
• Others

Customized Premixes Market, By Form:

• Powder
• Liquid

Customized Premixes Market, By Function:

• Bone Health
• Skin Health Immunity
• Digestion
• Others

Customized Premixes Market, By Application:

• Food & Beverages
• Dietary Supplements
• Nutritional Products
• Others

Customized Premixes Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Customized Premixes Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).