Toaster Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Toaster Market is projected to expand from USD 4.85 Billion in 2025 to USD 6.85 Billion by 2031, registering a CAGR of 5.92%. Defined as electric kitchen appliances that typically use nichrome wire elements to brown sliced bread via radiant heat, the market is primarily driven by the escalating need for quick, convenient breakfast options tailored to the busy lifestyles of the working population. Furthermore, rapid urbanization and the increase in smaller households have fueled the demand for space-saving, efficient kitchen tools, supporting broader product adoption. These underlying drivers distinguish the market from temporary consumer trends, ensuring steady demand for this essential appliance.

However, the market faces significant hurdles due to the rising popularity of multifunctional kitchen devices, such as air fryers and combination ovens, which offer greater versatility than single-purpose toasters. Despite this competitive pressure, the sector remains resilient in developed markets. For instance, the German Electrical and Electronic Manufacturers' Association (ZVEI) noted that in 2024, the domestic market for electrical household appliances stabilized with sales of approximately 10.1 billion euros, a performance largely sustained by strong demand for small appliances. This resilience underscores the continued relevance of toasters even amidst the proliferation of alternative cooking technologies.

Market Drivers

The increasing demand for time-saving and convenient breakfast solutions serves as the primary catalyst for the global toaster market, fundamentally altering consumer purchasing behaviors. As urbanization accelerates and professional schedules become more demanding, households are prioritizing appliances that streamline morning routines without sacrificing food quality. This functional necessity has cemented the toaster's status as a household essential rather than a discretionary item, driving consistent manufacturing volumes to meet international needs. Recent trade data supports this trend; the China Chamber of Commerce for Import and Export of Machinery and Electronic Products reported a 14.3 percent year-on-year increase in Chinese small kitchen appliance exports in May 2024 for the year 2023, reflecting a worldwide shift toward efficient countertop tools in both emerging and developed economies.

Simultaneously, the integration of smart technology and IoT features marks a critical evolution in the sector, transitioning it from basic utility to premium, high-tech experiences. Manufacturers are aggressively investing in research and development to introduce units with digital touchscreens, precision browning sensors, and connectivity options to appeal to tech-savvy consumers. This strategic focus on innovation is confirmed by major industry players; Breville Group Limited noted in August 2024 that its investment in new product development and technology services rose to 14.0 percent of net sales for the fiscal year. Additionally, the sector's financial health remains robust, with Groupe SEB reporting in February 2024 that consumer sales, including small domestic equipment, reached 7.04 billion euros for the 2023 financial year, validating the enduring commercial viability of these products.

Market Challenges

The Global Toaster Market faces substantial obstacles due to the growing popularity of multifunctional kitchen devices like air fryers and combination ovens. These versatile appliances allow consumers to perform multiple cooking tasks, such as baking, roasting, and frying, within a single compact unit. As modern households increasingly grapple with limited counter space and prioritize value for money, the appeal of all-in-one solutions often outweighs that of single-purpose tools like toasters. This shift in consumer preference restricts the potential market for traditional toasters, forcing them to compete for a diminishing share of kitchen real estate.

Consequently, manufacturers of single-function appliances must contend with intense pricing pressures to maintain their market position against these high-utility alternatives. This competitive landscape suppresses revenue potential even as production volumes remain high. For example, the China Household Electrical Appliances Association (CHEAA) reported in 2024 that although the industry achieved cumulative exports of USD 112.42 billion, the average export prices for small home appliances consistently declined throughout the year. This trend indicates that despite the sector's scale, the proliferation of multifunctional substitutes is causing value compression, thereby impeding the financial growth of the toaster market.

Market Trends

The shift toward premium and retro-inspired aesthetics is becoming a decisive factor in the global toaster market, with consumers increasingly viewing countertop appliances as design statements rather than merely functional tools. This trend involves a move away from standard plastic enclosures to high-quality materials such as brushed stainless steel, die-cast metal, and matte finishes, often featuring vintage silhouettes or specific color palettes that complement modern kitchen interiors. Manufacturers are capitalizing on this demand by launching coordinated breakfast collections that combine artisan craftsmanship with durability, enabling them to sustain higher price points. The success of this strategy is evident in the performance of design-led brands; according to De'Longhi Group's January 2025 report, their household sector achieved approximately 12 percent growth in the fourth quarter of 2024, driven by the strong uptake of distinctively designed product lines.

At the same time, the development of energy-efficient and sustainable models is reshaping production standards as environmental responsibility becomes a core purchasing criterion. This trend extends beyond simple energy ratings to encompass the full product lifecycle, pushing brands to adopt circular economy principles such as using post-consumer recycled (PCR) plastics, ensuring repairability, and eliminating plastic from packaging. Companies are re-engineering internal components to reduce power consumption without sacrificing performance while also facilitating easier disassembly for recycling. This industry-wide pivot toward eco-conscious manufacturing is substantiated by significant material shifts; according to Arcelik's July 2025 sustainability report, the company integrated 27,835 tonnes of recycled plastic into its appliances in 2024, highlighting the scale at which sustainable materials are replacing virgin resources.

Key Players Profiled in the Toaster Market

• Versuni Holding B.V.
• Morphy Richards Limited
• Stanley Black & Decker, Inc.
• Hamilton Beach Brands, Inc.
• Kenwood Limited
• Breville Pty Ltd.
• Cuisinart Corporation
• Whirlpool Corporation
• Groupe SEB USA
• APW Wyott Foodservice Equipment, Inc.

Report Scope

In this report, the Global Toaster Market has been segmented into the following categories:

Toaster Market, by Product Type:

• Pop-Up Toaster
• Conveyor Toaster

Toaster Market, by Type:

• 2 Slice Toaster
• 4 Slice Toaster
• More than 4

Toaster Market, by Application:

• Residential
• Hospitality
• Food Services
• Education
• Others (Healthcare
• Offices etc.)

Toaster Market, by Distribution Channel:

• Retail
• Online
• Non-Retail

Toaster Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Toaster Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.