Pakistan Stationery Market registered a growth of 41.53% in value shipments in 2021 as compared to 2020 and a decrease of -14.05% CAGR in 2021 over a period of 2017. In Stationery Market Pakistan is becoming more competitive as the HHI index in 2021 was 8310 while in 2017 it was 8478. Herfindahl Index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means less numbers of players or countries exporting in the market.
Pakistan has reportedly relied more on imports to meet its growing demand in Stationery Market. India is unable to meet its increasing needs of this product with domestic production hence we see the trend is shifting towards import shipment to meet its demand The import factor of Stationery Market in 2021 was 14.39 while in 2017 it was 9.03. China, USA, United Arab Emirates (UAE), Australia and United Kingdom (UK) were among the top players of the market in 2021, where China acquired the largest market share of 91.11% with a shipment value of 1.48 million USD in 2022 China also offered the product below the average market price thus having a competitive advantage over others In 2017 China had the largest market share of 92.05% with the shipment value of 2.26 million USD. The country was offering its product with an average price which is higher than the average market price offered in the country. Although China offers its product above the market average price, it remained at the leadership position indicating the brand value it holds in the Pakistan Stationery Market in 2017.
Pakistan Stationery Market Synopsis
Pakistan Stationery Market was negatively affected during the COVID-19 pandemic in 2020 due to the temporary closure of educational institutions and commercial places, which led to a decrease in the sale of stationery products. However, as schools reopened, the market started to recover on the back of an upsurge in government investment in the education sector, coupled with a declining rate of student dropouts from schools, which decreased from 21.4% in 2019 to 19% in 2022.
According to the publisher, Pakistan Stationery Market size is projected to grow at a CAGR of 2.3% during 2023-2029. The high inflation crisis in Pakistan, which has reached a 50-year high at 35.4%, with inflation in Stationery products being at 47%, may have negative consequences for Pakistan Stationery Industry. This situation could lead to a decrease in demand for stationery products caused by high prices, which could change the competitive landscape and possibly result in smaller players leaving the market. However, Pakistan has seen a significant rise in enrolment figures for pre-primary education, with a 6.1% increase to reach 13.5 million in the academic year of 2020-21. This is projected to increase further by 6.4% to 14.4 million enrolments in the upcoming academic year of 2022-23. The trend was not limited to pre-primary education but was also observed across primary, middle, secondary/high school, higher secondary, and technical/vocational education with enrolment growth ranging from 3.9% to 8.8%. This increase in student enrolment has led to a corresponding increase in demand for stationery items, thereby contributing to the expansion of the Stationery Market in Pakistan. With a projected increase in literacy rates from 62.3% in 2022 to 70% by 2027, this would further contribute to Pakistan Stationery Market in the upcoming years.
Market by Type
Paper products have garnered the major revenue share in the stationery market of Pakistan, owing to their extensive usage in education and office sector. Furthermore, the growing government initiatives to promote the education sector in the country with increase in the investment in tertiary sector is expected increase the number of office spaces simultaneously bolstering Pakistan Stationery Market in upcoming years.
Market by Sales Channel
Offline sales channel garnered majority share in Pakistan Stationery Market and and this trend is expected to continue in the coming years as offline store allows consumers to receive immediate assistance from sales associates who could answer queries, offer product recommendations, and provide guidance on hon the specific stationery items. Moreover, shopping at an offline store allows consumers to avoid the additional costs associated with online shopping, such as shipping fees or minimum order requirements.
Market by Application
The educational sector has acquired the major revenue share in Pakistan Stationery Market due to a rise in the number of institutions, which has grown from 187 in 2019 to 269 in 2021. Moreover, initiatives aimed at bringing back out-of-school children are being supported by organizations such as UNICEF, USAID, and various NGOs through the provision of scholarships to the most vulnerable students and by helping Pakistani universities improve the quality of education. These efforts are expected to further boost the use of stationery items in the education sector.
Key Attractiveness of the Report
- COVID-19 Impact on the Market.
- 11 Years Market Numbers.
- Historical Data Starting from 2019 to 2022.
- Base Year: 2022
- Forecast Data until 2029.
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report
- Pakistan Stationery Market Overview
- Pakistan Stationery Market Outlook
- Pakistan Stationery Market Forecast
- Historical Data and Forecast of Pakistan Stationery Market Revenues, for the Period 2019-2029F
- Historical Data and Forecast of Pakistan Stationery Market Revenues, By Types, for the Period 2019-2029F
- Historical Data and Forecast of Pakistan Stationery Market Revenues, By Sales Channel, for the Period 2019-2029F
- Historical Data and Forecast of Pakistan Stationery Market Revenues, By Application, for the Period 2019-2029F
- Pakistan Stationery Market Revenue Share, By Market Players
- Pakistan Stationery Market Drivers and Restraints
- Pakistan Stationery Market Trends
- Pakistan Stationery Porters Five Forces
- Pakistan Stationery Opportunity Assessment, By Types, 2029F
- Pakistan Stationery Opportunity Assessment, By Sales Channel, 2029F
- Pakistan Stationery Opportunity Assessment, Application, 2029F
- Market Player’s Revenue Ranking
- Competitive Benchmarking
- Company Profiles
- Key Strategic Recommendations
Market Scope and Segmentation
The report provides a detailed analysis of the following market segments:
By Type
- Paper Products
- Writing Instruments
- Office Stationery
- Art & Craft Stationery
By Sales Channel
- Online
- Offline
By Application
- Educational
- Commercial
- Others
Table of Contents
1. Executive Summary
Companies Mentioned
- Indus Pencil Industries
- Hamdam Paper Products Pvt. Ltd.
- PENGUIN Stationery
- Bahadur Group of Industries
- Faber-Castell
- Dollar Stationery
- Sayyed Engineers Ltd.
- ORO Industries Group
- STABILO International GmbH
- MUNGYO
