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Managing Change 2023: Leading, Innovation and Design Thinking - Webinar (Recorded)

  • Webinar

  • 90 Minutes
  • October 2023
  • NetZealous LLC
  • ID: 5882200
In this workshop we’ll explore an innovation process championed by design thinking firm IDEO. We’ll start looking at an anthropological approach to observing how current customers and users address a specific need and how the importance of showing empathy as you collect data and stories about the current state. We then move to finding opportunities for improving upon the current state just before taking a deep dive into alternative ideas for prototyping and testing.

Why you should Attend

Companies large and small struggle with how to balance efforts to maximize current products and services while exploring new ideas and revenue possibilities. Most medium to large organizations are better at optimizing current offerings but are less adept at creating new ones. Design thinking refers to a methodology for innovating products, services and even experiences. This seminar will help you understand the key steps in this process so you can tap the genius of your team and discover new ways to grow and improve the business.

Areas Covered in the Session

  • Ecocycle Planning for future growth
  • Framing a worthy challenge that engages others
  • Making observations vs. judgments
  • Collecting analytical and emotional data
  • Effective brainstorming practices


Rich McLaughlin Rich has been an observer and practitioner of innovation and employee engagement processes for over 20 years. He has over 13,000 hours designing and facilitating leadership and interpersonal skills workshops, and innovation explorations with teams to help them jump start their change and innovation efforts.

Who Should Attend

  • Team leads