Global Digital BSS Market Size, Share & Industry Trends Analysis Report By Offering, By Vertical (BFSI, Healthcare, IT & Telecom, Retail & Ecommerce, Energy & Utilities, Manufacturing, Media & Entertainment), By Regional Outlook and Forecast, 2023 - 2030

The Global Digital BSS Market size is expected to reach $16.5 billion by 2030, rising at a market growth of 16.4% CAGR during the forecast period.

The demand for digital BSS solutions in the industry is being driven by the ability of financial institutions to remain competitive, enhance operational efficiency, and provide seamless client experiences in the ever-changing digital landscape. Therefore, the BFSI segment will register 1/5thshare in the market by 2030. Customer management, advanced billing, and revenue assurance solutions are required as digital banking & online financial services become more widely used. The BFSI industry is experiencing a rise in data quantities, requiring real-time analytics and individualized customer interactions, both of which are provided by digital BSS.



The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May, 2023, ZTE Corporation came into agreement with Telin Timor-Leste, a provider of mobile services under the brand name Telkomcel, to modernize Telin’s virtual core, BSS, and VAS solutions and meet the emerging demand for data services and high-quality voice and digital transformation in Timor-Leste. Additionally, In November, 2022, Amdocs Limited collaborated with Telefonica Hispanoamerica to modernize its business support systems (BSS) and deploy modules of its cloud-native operational support system (OSS) on Telefonica Argentina, Telefonica Chile, and Telefonica Peru's public Cloud.

The Cardinal Matrix - Market Competition Analysis

Based on the analysis presented in the The Cardinal Matrix; Accenture plc are the forerunners in the Market. Companies such as IBM Corporation, Nokia Corporation, and Huawei Technologies Co., Ltd. are some of the key innovators in the Market. In February, 2022, Nokia came into collaboration with Kyndryl, to help enterprise customers boost their digital transformations with industrial-grade grade reliable, and secure LTE and 5G private wireless networking.

Market Growth Factors

Growing acceptance of convergent billing system

Regardless of the kind of market segment or product, such as postpaid & prepaid service, the digital BSS is essential for the growth of convergent billing systems, which help to combine any number of services and products into a single bill. A single customer invoice for billing includes all service prices and provides a comprehensive picture of the consumer. Convergent billing offers operators several benefits since it permits multi-service packaging & pricing, which encourages existing clients to add new services and attracts potential clients with creative service bundles. During the anticipated period, this is anticipated to significantly fuel the market. The market is then anticipated to grow as a result.

Availability of Modern and Simple digital BSS Solutions

The demand for sophisticated and user-friendly digital business support systems (BSS) solutions has increased. Effective management of a sizable number of backend activities is a goal for end-users of BSS solutions. They need a complete and user-friendly digital Business Support System (BSS) solution. The business climate and competitive landscape are dramatically shifting in the telecommunications industry. An extraordinary opportunity to provide value-added services is presented by new technology, particularly 5G, which works as a catalyst for future disruption. In order to increase productivity in the backend operation, businesses are customizing their BSS requirements. Therefore, this market is driven by CSPs' significant deployment of digital business support systems (BSS).

Market Restraining Factors

Inability of telecom corporations to implement digital BSS solutions due to lack of expertise

As technological innovation picks up speed, there is a growing need to meet people's rising expectations. Due to the rapid speed of innovation, telecommunications providers must modify to evolving technology infrastructures and enhance their operations and business processes. However, in this fiercely competitive industry, telecom firms want assistance with planning, developing, and implementing new infrastructures while concentrating on their core strengths. The market may experience slow expansion throughout the forecast period due to multiple variables, including the telecom firms' lack of expertise in implementing digital BSS systems.



The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.

Offering Outlook

Based on offering, the market is segmented into solution, and services. The services segment garnered a significant revenue share in the market in 2022. Organizations' need for related services is rising along with the use of cloud-based BSS systems. The licensing and support, consultancy, installation, training & education, and managed services categories make up the market services. The majority of CSPs seek out the services of digital BSS providers since they require more technological know-how for storing and managing data in the telecom vertical.

Vertical Outlook

Based on Vertical, the market is segmented into BFSI, Healthcare, IT & Telecom, Retail & Ecommerce, Energy & Utilities, Manufacturing, Media & Entertainment and Others. In 2022, the telecom segment procured a promising growth rate in the market in 2022. The sophisticated telecom BSS streamlines sales & support by automating operations and workflows. Telecom businesses can collect interaction data and develop targeted consumer engagements by putting in place a digital BSS stack. They can use AI and deep learning to fulfil in-the-moment client needs, whether they are to reward loyalty, fix network difficulties, or promote deals.

Solution Outlook

Under solution, the market is fragmented into revenue & billing management, customer management, order management, product management, and others. In 2022, the revenue & billing management segment registered the maximum revenue share in the market. Real-time consumer billing is made possible by BSS solutions and is dependent on the type and quantity of services provided. Operators can easily onboard clients and partners for payment and service fulfilment with the convergent billing system. The growth in this market segment is mostly attributable to the potential advantages of revenue and billing management solutions.

Services Outlook

Under services, the market is divided into professional services and managed services. In 2022, the professional services segment dominated the market with the highest revenue share. Custom BSS solutions are available from experienced service providers and are created to match each client's individual requirements. With this level of customization, BSS systems may become more efficient and effective and closely match the client's business operations. In order to seamlessly integrate BSS systems using current ones (like CRM or ERP), many firms have complicated IT infrastructures. With the goal of efficient operations and seamless data flow, professional service providers are experts in integrating these systems.

Regional Outlook

Region wise, the market is analysed across North America, Europe, Asia Pacific and LAMEA. In 2022, the North America region led the market by generating the maximum revenue share. The region has a highly developed digital infrastructure and technological development, which supports implementing digital BSS solutions. To remain competitive and satisfy client demands for frictionless digital experiences, businesses in North America are increasingly emphasizing digital transformation activities. The region's demand for digital BSS solutions is also fuelled by the rising popularity of online services and the requirement for effective invoicing and customer management systems.

The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Ericsson AB, Amdocs Limited, Huawei Technologies Co., Ltd., Capgemini SE, Nokia Corporation, ZTE Corporation, Infosys Limited, Tata Consultancy Services Ltd., Accenture PLC and IBM Corporation.

Strategies Deployed in the Market

Partnerships, Collaborations and Agreements:

• May-2023: ZTE Corporation came into agreement with Telin Timor-Leste, a provider of mobile services under the brand name Telkomcel, to modernize the Telin’s virtual core, BSS, and VAS solutions. Through this collaboration, companies aim to enhance network performance improve customer experience, and meet the emerging demand for data services and high-quality voice and digital transformation in Timor-Leste.
• Nov-2022: Amdocs Limited collaborated with Telefonica Hispanoamerica, a multinational telecommunications company. Under this collaboration, Amdocs would modernize its business support systems (BSS) and deploy modules of its cloud-native operational support system (OSS) on Telefonica Argentina, Telefonica Chile, and Telefonica Peru's public Cloud.
• Nov-2022: Huawei Technologies Co., Ltd. came into partnership with Cell C, a Telecommunications group. This partnership aims to aid Cell C’s transformation into a digital lifestyle company. Moreover, the alliance aims to provide end-users with an enhanced digital experience, thereby allowing Cell C to evolve from a traditional mobile operator to a modern technology company.
• Mar-2022: Ericsson AB came into partnership with Etisalat Misr, a provider of telecommunications and media services. This partnership would bring up-to-date Etisalat Misr’s BSS platform to support Voice-over-LTE (VoLTE) traffic growth and data, Internet of Things (IoT), and 5G readiness.
• Feb-2022: Nokia came into collaboration with Kyndryl, a provider of IT infrastructure services. Through this collaboration, companies announced network and edge computing alliance would help enterprise customers boost their digital transformations with industrial-grade grade reliable, and secure LTE and 5G private wireless networking.

Product Launches and Product Expansions:

• May-2023: IBM Announced the launch of IBM Watsonx, an AI and data platform. The Watson platform would be a foundation model and generative AI, providing a data store, governance toolkit, and studio. With this launch, IBM provides an AI development studio with access to IBM-trained and curated foundation models and open-source models.
• Feb-2023: Nokia launched anyRAN, an approach to help mobile operators and businesses choose purpose-built, hybrid, or Cloud RAN solutions regardless of business model. This launch aims to propel CloudRAN partnerships allowing flexibility for mobile network operators and enterprises.
• Feb-2022: ZTE Corporation unveiled the UniSite NEO solution. This new UniSite NEO solution and creative products can be used to help in such scenarios as 4G modernization, 5G construction, RAN sharing, and capacity enhancement to build a simplified, leading, and green 5G network.

Acquisitions and Mergers:

• Aug-2023: IBM completed the acquisition of Apptio Inc., a technology spends and value management company. Following this acquisition, the powerful combination of both companies delivers clients the capability to define additional value. Additionally, the combination of IBM's IT automation offerings and Apptio products would provide enterprises with a 360-degree technology management platform that would be utilized to automate and optimize decisions in their IT landscapes.
• Aug-2022: Accenture completed the acquisition of Tenbu, a cloud data business specializing in solutions for intelligent decisions. This acquisition expands Accenture’s Cloud First abilities via Latin America and globally to obtain the company’s data and AI expertise, industry deepness, and repeatable creation with the cloud ecosystem to allow consumers to express the business value of data.
• Jul-2022: Accenture took over Solvera Solutions, a Regina-based company providing platform-led digital transformation services. With this acquisition, Solvera Solutions carries extensive experience on the ServiceNow platform, develops Accenture’s current portfolio on the Microsoft Modern Workplace and Microsoft Power Platform, and improves abilities and resources in SAP S/4HANA.
• Jul-2022: Ericsson acquired Vonage, a provider of cloud-based communications to businesses and consumers. With this acquisition, Ericsson would build a market for easy-to-adopt global network Application Program Interfaces driving an upcoming wave of digitization.
• Apr-2022: Infosys completed the acquisition of Oddity, a Germany-based digital marketing company. This acquisition reinforces Infosys’ branding, creativity, and experience design abilities. Additionally, Oddity brings to Infosys a complete service offering including digital-first brand communication and management, in-house production, such as virtual and augmented reality, experience strategy, and e-commerce services along with its metaverse-ready set-up within Europe.

Scope of the Study

By Offering

• Solution
  • Revenue & Billing Management
  • Customer Management
  • Order Management
  • Product Management
  • Others
• Services
  • Managed Services
  • Professional Services

By Vertical

• BFSI
• Healthcare
• IT & Telecom
• Retail & Ecommerce
• Energy & Utilities
• Manufacturing
• Media & Entertainment
• Others

By Geography

• North America
• US
• Canada
• Mexico
• Rest of North America

• Europe
• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe

• Asia Pacific
• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

• LAMEA
• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Ericsson AB
• Amdocs Limited
• Huawei Technologies Co., Ltd.
• Capgemini SE
• Nokia Corporation
• ZTE Corporation
• Infosys Limited
• Tata Consultancy Services Ltd.
• Accenture PLC
• IBM Corporation

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