Global B2B Marketing Market by Functional Areas (Awareness Building, Brand Building, Lead Generation), Marketing Channels (AccountBased Marketing (ABM), Content Marketing, Email Marketing), Service Offerings, Company Size, Industry - Forecast 2024-2030

The B2B Marketing Market size was estimated at USD 19.67 billion in 2023, USD 21.33 billion in 2024, and is expected to grow at a CAGR of 9.23% to reach USD 36.49 billion by 2030.

Business-to-business marketing (B2B) refers to the strategies and techniques employed by organizations to promote their products and services directly to other businesses. In a B2B setup, businesses serve as buyers and sellers, working collaboratively to meet each other's needs in various supply chain stages. B2B marketing fosters long-lasting partnerships and drives revenue growth between businesses. The rise in globalization and a significant increase in the number of businesses are resulting in increased adoption of B2B marketing solutions to gain a competitive edge and comprehend market dynamics more effectively. However, the high cost associated with B2B marketing solutions may impede their adoption by businesses worldwide. In addition, introducing cutting-edge B2B marketing tools and software and increasing focus on customer-centric marketing solutions are expected to encourage businesses' adoption of B2B marketing solutions globally.

Regional Insights

In the Americas, digital transformation has propelled various businesses to invest in innovative B2B marketing techniques to retain customers. The growth of eCommerce has bolstered cross-border trade within the Americas, resulting in increased demand for effective B2B marketing strategies. The demand for B2B marketing solutions is growing in APAC owing to the adoption of advanced technologies and the growing focus of businesses on targeted B2B marketing solutions to navigate intricate business dynamics. The businesses in the EMEA region are embracing omnichannel B2B marketing solutions to be competitive in these dynamic markets while maintaining a deep understanding of the regional market landscape. Additionally, the introduction of breakthrough B2B marketing solutions is expected to assist businesses in gaining more efficient marketing insights and expanding their consumer base globally.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the B2B Marketing Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the B2B Marketing Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the B2B Marketing Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc.’s, Adobe Inc., Ascential plc, AWeber Communications, Bombora, Inc., Campaign Monitor Pty Ltd, Constant Contact, Inc., Demandbase, Inc., Drift.com, Inc., Gartner Inc., GetResponse, Hootsuite Inc., HubSpot, Inc., Microsoft Corporation, Oracle Corporation, Salesforce, Inc., Semrush Holdings, Inc., SEOMoz, Inc., Sprout Social, Inc, Terminus Software, Inc., The Dun & Bradstreet Companies of Canada ULC, The International Business Machines Corporation, Zoho Corporation Pvt. Ltd., and ZoomInfo Technologies Inc.

Market Segmentation & Coverage

This research report categorizes the B2B Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Functional Areas
  • Awareness Building
  • Brand Building
  • Lead Generation
  • Market Research
  • Marketing & Communications
  • Sales & Business Development
  • Sales Support
• Marketing Channels
  • AccountBased Marketing (ABM)
  • Content Marketing
  • Email Marketing
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Trade Shows & Events
• Service Offerings
  • Consulting Services
  • Outsourcing Services
  • Training Services
• Company Size
  • Large Corporations
  • Small & Medium Enterprises (SMEs)
  • Startups
• Industry
  • Agriculture
  • Energy
  • Finance
  • Healthcare
  • Manufacturing
  • Retail
  • Technology

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

1. What is the market size and forecast of the B2B Marketing Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the B2B Marketing Market?
3. What are the technology trends and regulatory frameworks in the B2B Marketing Market?
4. What is the market share of the leading vendors in the B2B Marketing Market?
5. Which modes and strategic moves are suitable for entering the B2B Marketing Market?

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